Professional Services Marketing
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- De: Mike Schultz, John Doerr
- Narrado por: Joe Barrett
- Duración: 9 h y 5 m
- Versión completa
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.
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Excellent and Current Marketing Advice
- De ArmyRanger87 en 09-20-20
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- Narrado por: Joe Barrett
- Duración: 9 h y 5 m
- Fecha de lanzamiento: 07-09-20
- Idioma: Inglés
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment....
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Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- De: Eisha Armstrong
- Narrado por: Paige McKinney
- Duración: 4 h y 35 m
- Versión completa
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More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
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Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- Narrado por: Paige McKinney
- Duración: 4 h y 35 m
- Fecha de lanzamiento: 04-02-24
- Idioma: Inglés
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More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process.
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- De: Chuck Polin, Evan Polin, David Mattson - foreword
- Narrado por: Tom Parks
- Duración: 5 h y 39 m
- Versión completa
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.
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Solid
- De Daniel en 05-24-23
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- Narrado por: Tom Parks
- Duración: 5 h y 39 m
- Fecha de lanzamiento: 12-08-20
- Idioma: Inglés
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship....
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- De: Doug Fletcher
- Narrado por: Barry Abrams
- Duración: 7 h y 17 m
- Versión completa
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How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.
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All professional service providers need to hear
- De Jawan en 10-26-23
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- Narrado por: Barry Abrams
- Duración: 7 h y 17 m
- Fecha de lanzamiento: 12-07-21
- Idioma: Inglés
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How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services....
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- De: Sandler Systems Inc.
- Narrado por: Sean Pratt
- Duración: 1 h y 54 m
- Versión completa
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LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.
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Simple clear
- De Terri en 09-12-23
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- Narrado por: Sean Pratt
- Duración: 1 h y 54 m
- Fecha de lanzamiento: 12-01-17
- Idioma: Inglés
- Social selling is easier than you think. LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices....
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- De: Ashvin Vaidyanathan, Ruben Rabago
- Narrado por: Daniel Henning
- Duración: 7 h y 22 m
- Versión completa
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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Great content!! Narrating sounds like a computer
- De Lydia en 06-01-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrado por: Daniel Henning
- Duración: 7 h y 22 m
- Fecha de lanzamiento: 03-24-20
- Idioma: Inglés
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- De: Tom McMakin, Doug Fletcher
- Narrado por: Barry Abrams
- Duración: 6 h y 34 m
- Versión completa
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Wish for more depth
- De Michael en 10-18-19
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrado por: Barry Abrams
- Duración: 6 h y 34 m
- Fecha de lanzamiento: 05-28-19
- Idioma: Inglés
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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The Boutique
- How to Start, Scale, and Sell a Professional Services Firm
- De: Greg Alexander
- Narrado por: Greg Alexander
- Duración: 4 h y 49 m
- Versión completa
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We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.
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Great Insight
- De Millenial en 04-19-24
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The Boutique
- How to Start, Scale, and Sell a Professional Services Firm
- Narrado por: Greg Alexander
- Duración: 4 h y 49 m
- Fecha de lanzamiento: 03-22-21
- Idioma: Inglés
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We are in the golden era of boutiques. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay....
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- De: Joe Vitale, Jeffrey Gitomer - foreword
- Narrado por: Steve Menasche
- Duración: 9 h y 5 m
- Versión completa
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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Powerful Concepts
- De Mark Bowser en 12-10-18
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrado por: Steve Menasche
- Duración: 9 h y 5 m
- Fecha de lanzamiento: 08-28-18
- Idioma: Inglés
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In this delightful and absorbing new edition, Joe Vitale reveals the secrets of P.T. Barnum's success and shares the 10 key business practices that Barnum developed and lived by....
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- De: Tom McMakin, Jacob Parks
- Narrado por: Steve Menasche
- Duración: 10 h y 14 m
- Versión completa
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrado por: Steve Menasche
- Duración: 10 h y 14 m
- Fecha de lanzamiento: 11-17-20
- Idioma: Inglés
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- De: Mikkel Svane, Carlye Adler
- Narrado por: Christopher Price
- Duración: 5 h y 20 m
- Versión completa
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Narrado por: Christopher Price
- Duración: 5 h y 20 m
- Fecha de lanzamiento: 07-27-20
- Idioma: Inglés
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....
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Winning the Professional Services Sale
- Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- De: Michael W. McLaughlin
- Narrado por: Andy Paris
- Duración: 7 h y 4 m
- Versión completa
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In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy - the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one.
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Winning the Professional Services Sale
- Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- Narrado por: Andy Paris
- Duración: 7 h y 4 m
- Fecha de lanzamiento: 07-10-20
- Idioma: Inglés
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An innovative approach to winning more profitable sales in the growing professional services industry....
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Gutter Cleaning Business 101
- A Beginner's Guide to Starting and Running a Profitable Gutter Cleaning Business
- De: Barrett Williams, ChatGPT ChatGPT
- Narrado por: Virtual Voice
- Duración: 1 h y 55 m
- Versión completa
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Introducing "Gutter Cleaning Business 101," the ultimate guide for anyone looking to launch a successful and lucrative career in the ever-expanding gutter cleaning industry. With comprehensive, step-by-step instructions, this eBook will transform your entrepreneurial dreams into reality. Dive into the world of gutter cleaning with Chapter 1, which provides an in-depth understanding of the industry's intricacies. Explore the residential opportunities in Chapter 2 as you learn how to identify your target market and create a business that caters to their unique needs. From there, discover the ...
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Gutter Cleaning Business 101
- A Beginner's Guide to Starting and Running a Profitable Gutter Cleaning Business
- Narrado por: Virtual Voice
- Duración: 1 h y 55 m
- Fecha de lanzamiento: 04-21-24
- Idioma: Inglés
- Introducing "Gutter Cleaning Business 101," the ultimate guide for anyone looking to launch a successful and lucrative career in the ever-expanding...
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Help! I'm a Manager
- A Practical Guide to Success as a First Time People Manager in Professional Services
- De: Sue Willcock
- Narrado por: Lillian Rachel
- Duración: 1 h y 50 m
- Versión completa
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You’ve spent years training to be an expert in your field. Years hunched over books and articles, writing essays late into the night on the science and art of your chosen profession. Through hard work and determination, alongside lots of experience, you’ve now become pretty good at it. So good in fact, that you have been asked to stop doing it all the time. You’ve been asked to be a manager.
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Help! I'm a Manager
- A Practical Guide to Success as a First Time People Manager in Professional Services
- Narrado por: Lillian Rachel
- Duración: 1 h y 50 m
- Fecha de lanzamiento: 02-06-19
- Idioma: Inglés
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You’ve spent years training to be an expert in your field. You’ve now become pretty good at it. So good, in fact, that you have been asked to stop doing it all the time. You’ve been asked to be a manager. This is the audiobook that will get you there fast....
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Relationship Sales at Scale
- How to Find Your Virtual Tribe and Reliably Grow Your Professional Service Business
- De: Dan Englander
- Narrado por: Dan Englander
- Duración: 2 h y 46 m
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Relationship Sales at Scale™ is the new selling philosophy for our age. It marries the timeless power of tribe-based trust with digitally enabled scale so you can open doors tastefully and convert prospects consistently, all without spamming anyone. Written by Dan Englander, CEO and founder of Sales Schema, the book’s stories, strategies, and hands-on resources are grounded in thousands of outreach campaigns conducted since 2014 to secure opportunities between clients and hard-to-reach prospects, including the leaders of the largest companies on earth.
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Great book to approach cold email campaigns
- De MCA en 08-20-24
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Relationship Sales at Scale
- How to Find Your Virtual Tribe and Reliably Grow Your Professional Service Business
- Narrado por: Dan Englander
- Duración: 2 h y 46 m
- Fecha de lanzamiento: 03-06-24
- Idioma: Inglés
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Relationship Sales at Scale is the new selling philosophy for our age. It marries the timeless power of tribe-based trust with digitally enabled scale so you can open doors tastefully and convert prospects consistently, all without spamming anyone.
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- De: Christian West, Brian Jantzen
- Narrado por: Alexander Masters
- Duración: 5 h y 24 m
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In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.
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Got the guts and the goods.
- De Anonymous User en 09-11-21
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- Narrado por: Alexander Masters
- Duración: 5 h y 24 m
- Fecha de lanzamiento: 09-21-17
- Idioma: Inglés
- In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people....
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Bold Brand 2.0
- How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm
- De: Josh Miles
- Narrado por: Josh Miles
- Duración: 5 h y 5 m
- Versión completa
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When should you rebrand your professional services firm, and how do you know if you’re ready? Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.
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Bold Brand 2.0
- How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm
- Narrado por: Josh Miles
- Duración: 5 h y 5 m
- Fecha de lanzamiento: 01-11-24
- Idioma: Inglés
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"Bold Brand is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand....
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Intenta nuevamentePrecio regular: US$19.95 o 1 crédito
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Undaunted
- Overcoming Doubts and Doubters
- De: Kara Goldin
- Narrado por: Kara Goldin
- Duración: 5 h y 38 m
- Versión completa
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CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.
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Empowering and sweet story.
- De Lesly en 09-27-21
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Undaunted
- Overcoming Doubts and Doubters
- Narrado por: Kara Goldin
- Duración: 5 h y 38 m
- Fecha de lanzamiento: 10-20-20
- Idioma: Inglés
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Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do....
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Intenta nuevamentePrecio regular: US$19.79 o 1 crédito
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For What It's Worth
- Business Wisdom from a Pawnbroker
- De: Les Gold
- Narrado por: Walter Dixon
- Duración: 3 h y 52 m
- Versión completa
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Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.
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Excellent book about the fundamentals of business!
- De Jake Rosser en 07-16-14
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For What It's Worth
- Business Wisdom from a Pawnbroker
- Narrado por: Walter Dixon
- Duración: 3 h y 52 m
- Fecha de lanzamiento: 06-13-13
- Idioma: Inglés
- No place prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from 55 years in the most interesting job in the world....
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Intenta nuevamentePrecio regular: US$21.48 o 1 crédito
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The Professional Waiter
- Arts & Crafts
- De: Anastasia E. Suárez
- Narrado por: Giselle Halberthal
- Duración: 2 h y 17 m
- Versión completa
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.
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The Professional Waiter
- Arts & Crafts
- Narrado por: Giselle Halberthal
- Duración: 2 h y 17 m
- Fecha de lanzamiento: 08-16-23
- Idioma: Inglés
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies....
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Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: US$6.95 o 1 crédito
Sale price: US$6.95 o 1 crédito
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