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Peter Fader
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You're getting a free audiobook.
You're getting a free audiobook.
Best Sellers
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Unabridged
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Overall
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Performance
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Story
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right....
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Good executive briefing on Customer Segmentation
- By LivingProof on 04-11-17
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Release date: 09-05-13
- Language: English
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Please try againRegular price: $17.18 or 1 credit
Sale price: $17.18 or 1 credit
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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A great marketing book for startups and growing Enterprises
- By Jean on 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Please try againRegular price: $11.17 or 1 credit
Sale price: $11.17 or 1 credit
Included in Plus membership -
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Story
Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Release date: 07-09-24
- Language: English
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Please try againRegular price: $10.49 or 1 credit
Sale price: $10.49 or 1 credit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- By: Peter Fader, Bruce Hardie, Michael Ross
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Unabridged
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Overall
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Performance
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Story
In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Release date: 03-14-23
- Language: English
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Please try againRegular price: $17.19 or 1 credit
Sale price: $17.19 or 1 credit
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