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Как изменить мир, несмотря на препятствия
- Чип Хиз, Дэн Хиз. Ключевые идеи книги
- Narrado por: Татьяна Маерс
- Duración: 40 m
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Resumen del Editor
Книгу Как изменить мир, несмотря на препятствия написали братья Чип и Ден Хит. Когда они начали изучать принципы перемен, только и слышали: "Все ненавидят перемены. Перемены - это тяжело". Человеческая способность менять привычки осложнена разрывом между разумом и эмоциями - всадником и слоном, по терминологии авторов. Когда одна часть нашего "я" пытается похудеть, чтобы к лету поместиться в новый купальник, другая мечтает о кусочке пирога. Всадник способен контролировать слона недолгое время. Рано или поздно он опускает поводья, и слон возвращается к тому, что он делал всегда. Ни всадник, ни слон не могут прийти к цели друг без друга, поэтому инициировать изменения можно только объединив их усилия. Для этого авторы собрали практические методы, обогащенные множеством примеров из жизни.
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