In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for advertising agencies.
We cover a lot of ground, including:
- How the US and European CTV markets differ.
- How ad agencies are planning and buying CTV.
- How broadcasters are adopting programmatic trading.
- The future of CTV identity.
- Why CTV is changing the roles of DSPs and SSPs
- The role of CTV for SMEs and performance ad buyers.
- And much more...
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Jul 30 202457 m