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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 34 m
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Resumen del Editor
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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Historia
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- De: Clay Shirky
- Narrado por: George Backman
- Duración: 3 h y 57 m
- Versión completa
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- De: Elizabeth L. Cline
- Narrado por: Amy Melissa Bentley
- Duración: 7 h y 52 m
- Versión completa
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Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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Very informative and worth a listen.
- De Suuki en 12-06-18
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- De: Jay Baer, Erica Campbell Byrum
- Narrado por: Jay Baer, Erica Campbell Byrum
- Duración: 1 h y 51 m
- Versión completa
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Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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Riveting
- De DANIEL M. en 10-20-16
De: Jay Baer, y otros
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 9 m
- Versión completa
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Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
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The Spider
- Inside the Criminal Web of Jeffrey Epstein and Ghislaine Maxwell
- De: Barry Levine
- Narrado por: Robert Petkoff, Barry Levine
- Duración: 11 h y 36 m
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Who was Jeffrey Epstein? A Pulitzer Prize-nominated journalist unearths never-before-reported details in the most comprehensive account yet of the disgraced financier’s life, death, and criminal web, including the role of Ghislaine Maxwell.
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Author is Obsessed with Trump
- De Brandon Castel en 12-22-20
De: Barry Levine
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- De: Geoffrey Cain
- Narrado por: Michael Braun
- Duración: 10 h y 4 m
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- De Kevin en 02-25-21
De: Geoffrey Cain
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Rescue Dogs
- Where They Come From, Why They Act the Way They Do, and How to Love Them Well
- De: Gene Stone, Pete Paxton
- Narrado por: Stephen Graybill
- Duración: 7 h y 19 m
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America's leading undercover animal investigator, Pete Paxton, has, among other exploits, infiltrated more than 700 puppy mills, worked undercover to close one of the largest and most infamous puppy mills in the United States, and shuttered the most notorious trafficker of dogs for experimentation in history. In this book, he shares stories of the amazing dogs he has rescued and brought to loving families, and also offers invaluable guidance and wisdom for anyone living with rescue dogs.
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Wonderful book
- De Sandy S en 01-08-22
De: Gene Stone, y otros
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Cheese, Wine, and Bread
- Discovering the Magic of Fermentation in England, Italy, and France
- De: Katie Quinn
- Narrado por: Katie Quinn
- Duración: 11 h y 40 m
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Narración:
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Historia
Delicious staples of a great meal, bread, cheese, and wine develop their complex flavors through a process known as fermentation. Katie Quinn spent months as an apprentice with some of Europe’s most acclaimed experts to study the art and science of fermentation. Visiting grain fields, vineyards, and dairies, Katie brings the stories and science of these foods to the table, explains the process of each craft, and introduces the people behind them.
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Simply amazing
- De Anonymous User en 12-05-21
De: Katie Quinn
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Blood Farm
- The Explosive Big Pharma Scandal That Altered the AIDS Crisis
- De: Cara McGoogan
- Narrado por: Cara McGoogan
- Duración: 13 h y 24 m
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By the mid 1980s, AIDS hysteria was so rampant that a fearful and prejudiced public ignored stories of gay men falling ill with lesions and mouth ulcers. President Reagan avoided mentioning the disease entirely. Then, as chronicled in Blood Farm, a new HIV-positive population emerged, one that included kids like Ken Dixon, Brad Cross, and Ryan White who had been infected as young as ten years old. But how?
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Judgmental author
- De Labs4life en 07-19-24
De: Cara McGoogan
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Kill Chain
- The Rise of the High-Tech Assassins
- De: Andrew Cockburn
- Narrado por: Malcolm Hillgartner
- Duración: 10 h y 10 m
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General
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Narración:
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Historia
This essential, pause-resister narrative on the history of drone warfare by the acclaimed author of Rumsfeld explores how this practice emerged, who made it happen, and the real consequences of targeted killing.
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Introduction
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De: Andrew Cockburn
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The Spider
- Inside the Criminal Web of Jeffrey Epstein and Ghislaine Maxwell
- De: Barry Levine
- Narrado por: Robert Petkoff, Barry Levine
- Duración: 11 h y 36 m
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Historia
Who was Jeffrey Epstein? A Pulitzer Prize-nominated journalist unearths never-before-reported details in the most comprehensive account yet of the disgraced financier’s life, death, and criminal web, including the role of Ghislaine Maxwell.
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Author is Obsessed with Trump
- De Brandon Castel en 12-22-20
De: Barry Levine
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- De: Geoffrey Cain
- Narrado por: Michael Braun
- Duración: 10 h y 4 m
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General
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Historia
Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- De Kevin en 02-25-21
De: Geoffrey Cain
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Rescue Dogs
- Where They Come From, Why They Act the Way They Do, and How to Love Them Well
- De: Gene Stone, Pete Paxton
- Narrado por: Stephen Graybill
- Duración: 7 h y 19 m
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General
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Narración:
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Historia
America's leading undercover animal investigator, Pete Paxton, has, among other exploits, infiltrated more than 700 puppy mills, worked undercover to close one of the largest and most infamous puppy mills in the United States, and shuttered the most notorious trafficker of dogs for experimentation in history. In this book, he shares stories of the amazing dogs he has rescued and brought to loving families, and also offers invaluable guidance and wisdom for anyone living with rescue dogs.
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Wonderful book
- De Sandy S en 01-08-22
De: Gene Stone, y otros
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Cheese, Wine, and Bread
- Discovering the Magic of Fermentation in England, Italy, and France
- De: Katie Quinn
- Narrado por: Katie Quinn
- Duración: 11 h y 40 m
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General
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Narración:
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Historia
Delicious staples of a great meal, bread, cheese, and wine develop their complex flavors through a process known as fermentation. Katie Quinn spent months as an apprentice with some of Europe’s most acclaimed experts to study the art and science of fermentation. Visiting grain fields, vineyards, and dairies, Katie brings the stories and science of these foods to the table, explains the process of each craft, and introduces the people behind them.
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Simply amazing
- De Anonymous User en 12-05-21
De: Katie Quinn
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Blood Farm
- The Explosive Big Pharma Scandal That Altered the AIDS Crisis
- De: Cara McGoogan
- Narrado por: Cara McGoogan
- Duración: 13 h y 24 m
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General
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Narración:
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Historia
By the mid 1980s, AIDS hysteria was so rampant that a fearful and prejudiced public ignored stories of gay men falling ill with lesions and mouth ulcers. President Reagan avoided mentioning the disease entirely. Then, as chronicled in Blood Farm, a new HIV-positive population emerged, one that included kids like Ken Dixon, Brad Cross, and Ryan White who had been infected as young as ten years old. But how?
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Judgmental author
- De Labs4life en 07-19-24
De: Cara McGoogan
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Kill Chain
- The Rise of the High-Tech Assassins
- De: Andrew Cockburn
- Narrado por: Malcolm Hillgartner
- Duración: 10 h y 10 m
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This essential, pause-resister narrative on the history of drone warfare by the acclaimed author of Rumsfeld explores how this practice emerged, who made it happen, and the real consequences of targeted killing.
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Introduction
- De Batman en 03-24-15
De: Andrew Cockburn
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Alien Oceans
- The Search for Life in the Depths of Space
- De: Kevin Hand
- Narrado por: Kevin Hand
- Duración: 10 h y 20 m
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Where is the best place to find life beyond Earth? We often look to Mars as the most promising site in our solar system, but recent scientific missions have revealed that some of the most habitable real estate may actually lie farther away. Beneath the frozen crusts of several of the small, ice-covered moons of Jupiter and Saturn lurk vast oceans that may have been in existence for as long as Earth, and together may contain more than 50 times its total volume of liquid water. Could there be organisms living in their depths?
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Well done, up to date, and a good science review!
- De Christopher en 04-28-20
De: Kevin Hand
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This Is Chance!
- The Shaking of an All-American City, a Voice That Held It Together
- De: Jon Mooallem
- Narrado por: Ray Porter
- Duración: 8 h y 22 m
- Versión completa
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In the spring of 1964, Anchorage, Alaska, was a modern-day frontier town yearning to be a metropolis - the largest, proudest city in a state that was still brand-new. But just before sundown on Good Friday, the community was jolted by the most powerful earthquake in American history, a catastrophic 9.2 on the Richter Scale. This Is Chance! is the thrilling, cinematic story of a community shattered by disaster - and the extraordinary woman who helped pull it back together.
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amazing story
- De Dani L en 02-07-21
De: Jon Mooallem
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Always Day One
- How the Tech Titans Plan to Stay on Top Forever
- De: Alex Kantrowitz
- Narrado por: Alex Kantrowitz
- Duración: 6 h y 9 m
- Versión completa
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At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos' own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: They prioritize reinvention over tradition and collaboration over ownership.
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Some good insights but amusingly pro-Amazon
- De Autumn en 03-10-21
De: Alex Kantrowitz
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A Most Beautiful Thing
- The True Story of America's First All-Black High School Rowing Team
- De: Arshay Cooper
- Narrado por: Adam Lazarre-White
- Duración: 8 h y 43 m
- Versión completa
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The moving true story of a group of young men growing up on Chicago's West side who form the first all-Black high school rowing team in the nation, and in doing so not only transform a sport, but their lives.
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Maureen Morrison
- De Hermanator33 en 07-14-20
De: Arshay Cooper
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Overstated
- A Coast-to-Coast Roast of the 50 States
- De: Colin Quinn
- Narrado por: Colin Quinn
- Duración: 4 h y 52 m
- Versión completa
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The United States is in a 50-states-wide couples’ counseling session, thinking about filing for divorce. But is that really what we want? Can a nation composed of states that are so different possibly hang together? Colin Quinn, comedian, social commentator, and writer and star of Red State Blue State and Unconstitutional, calls us out state-by-state, from Connecticut to Hawaii. He identifies the hypocrisies inherent in what we claim to believe and what we actually do.
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Some authors shouldn't read their own book
- De D. Goss en 04-01-21
De: Colin Quinn
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The Ransomware Hunting Team
- A Band of Misfits' Improbable Crusade to Save the World from Cybercrime
- De: Renee Dudley, Daniel Golden
- Narrado por: BD Wong
- Duración: 11 h y 37 m
- Versión completa
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Scattered across the world, an elite team of code crackers is working tirelessly to thwart the defining cyber scourge of our time. You’ve probably never heard of them. But if you work for a school, a business, a hospital, or a municipal government, or simply cherish your digital data, you may be painfully familiar with the team’s sworn enemy: ransomware. Again and again, an unlikely band of misfits, mostly self-taught and often struggling to make ends meet, have outwitted the underworld of hackers who lock computer networks and demand huge payments in return for the keys.
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Ok Book but Lacks Cohesive Story
- De Rob Chavez en 01-18-23
De: Renee Dudley, y otros
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Secrets of Giants
- A Journey to Uncover the True Meaning of Strength
- De: Alyssa Ages
- Narrado por: Alyssa Ages
- Duración: 5 h y 59 m
- Versión completa
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Alyssa Ages was the strongest she’d ever been, able to flip monster truck tires and walk with 300 pounds on her back. She felt invincible, until the day her body betrayed her, leaving her vulnerable and grasping for control. Rebuilding her strength slowly brought her back to life. She began to wonder: What if strength isn't about how much we can lift? What if it's about how we manage life’s struggles? In Secrets of Giants, Ages, now a mom of two, embarks on an immersive journey to the fringe of the weight-lifting world, the sport of strongman.
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a fresh take on strongman from a woman's perspective
- De winnie en 01-16-24
De: Alyssa Ages
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Someone Other than a Mother
- Tearing Up the Social Scripts and Rewriting a Life Well-Lived
- De: Erin Lane
- Narrado por: Erin S. Lane
- Duración: 6 h y 41 m
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As a young Catholic girl who grew up in the American Midwest on white bread and Jesus, Erin S. Lane was given two options for a life well-lived: Mother or Mother Superior. Both were good outcomes for someone else’s life. Neither would fit the shape of hers. Interweaving Lane’s story with those of other women—including singles and couples, stepparents and foster parents, the infertile and the ambivalent—Someone Other Than a Mother challenges the social scripts that put moms on an impossible pedestal and shame childless women and nontraditional families for not measuring up.
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I needed to hear this story.
- De Anonymous User en 05-11-22
De: Erin Lane
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Tales of Al
- The Water Rescue Dog
- De: Lynne Cox
- Narrado por: Suzanne Barbetta
- Duración: 4 h y 55 m
- Versión completa
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Lynne Cox, internationally famous for swimming the world’s most difficult waterways without a wetsuit, and able to endure water temperatures so cold that it would kill anyone else, recognizes and celebrates all forms of athleticism in others, human or otherwise. And when she saw a video of a Newfoundland dog leaping from an airborne helicopter into Italian waters to save someone from drowning, Cox was transfixed by the rescue, and captivated by the magnificence, physicality, and daring of the dog.
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Loyal
- De Anonymous User en 12-15-23
De: Lynne Cox
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Hell's Angels
- The True Story of the 303rd Bomb Group in World War II
- De: Jay A. Stout
- Narrado por: Robertson Dean
- Duración: 14 h y 2 m
- Versión completa
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Although the United States declared war against Germany in December 1941, a successful assault on Nazi-occupied Europe could not happen until Germany’s industrial and military might were crippled. The first target was the Luftwaffe—the most powerful and battle-hardened air force in the world. The United States Army Air Forces joined with Great Britain’s already-engaged Royal Air Force to launch a strategic air campaign that ultimately brought the Luftwaffe to its knees. One of the standout units of this campaign was the legendary 303rd Bomb Group—Hell’s Angels.
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Captivating
- De rswaf86 en 11-12-21
De: Jay A. Stout
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We Are Agora
- How Humanity Functions as a Single Superorganism That Shapes Our World and Our Future
- De: Byron Reese
- Narrado por: Justin Price
- Duración: 8 h y 57 m
- Versión completa
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Historia
Could humans unknowingly be a part of a larger superorganism—one with its own motivations and goals, one that is alive, and conscious, and has the power to shape the future of our species? This is the fascinating theory from author and futurist Byron Reese, who calls this human superorganism “Agora.” In We Are Agora, Reese starts by asking the question, “What is life and how did it form?” From there, he looks at how multicellular life came about, how consciousness emerged, and how other superorganisms in nature have formed.
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An Exploration of Humanity's Collective Soul
- De Doug Hohulin en 12-13-23
De: Byron Reese
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You Can't Know It All
- Leading in the Age of Deep Expertise
- De: Wanda T. Wallace
- Narrado por: Eileen Stevens
- Duración: 5 h y 19 m
- Versión completa
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Historia
Today’s organizations are packed full of experts in every area from marketing to sales to IT. Many of these people are also leaders, heading teams or departments. They lead because they know more than the rest of their group. They are followed because of their credibility as experts. Yet, the toughest transition in business comes when expert leaders are asked to move beyond their expertise and lead a larger group. In Wanda Wallace’s experience, this move - from expert to spanning leader - requires a new mind-set about how to lead.
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Full of revelations for real life!
- De sylverroses en 10-11-19
De: Wanda T. Wallace
Lo que los oyentes dicen sobre Billion Dollar Brand Club
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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- S J
- 06-18-20
Enjoyed it!
Had good examples, focuses a lot on "hip" or trendy brands. It would be great to learn more about the generic consumable brands for comparisons in the direct to consumer markets.
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- T.Y.
- 10-09-21
Solid Book on Several Modern Day Case Studies
As a young DTC business owner, I found this book highly informative and relevant. I would recommend
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- Amazon Customer
- 10-05-21
Great book with more than you think
The book starts a little slow and at first it seems like it'll just be a recanting of how Dollar shave Club made it. but it picks up quickly and covers a ton on direct to consumer products branding and much more.
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- Amazon Customer
- 12-17-20
This book is one of my favorites!
This book is one of my favorites. I love the way each business and industry is unfurled/explained. I will read this book again.
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- Ms N.X. Maziya
- 04-12-20
Best D2C book
I really liked the anecdotal case study review of the success criteria and failures of many online d2c brands.
The audible version is really easy to follow!!
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- Hectoris
- 04-23-21
Excellent Dive into the DTC online world.
Very interesting coverage of the online market. Some early sections were a little tedious, perhaps because it areas I was familiar with. The book was written 2019 I would love an updated 2022 version.
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- Amazon Customer
- 11-27-21
Great and informative read!
I love how informative this book was. my husband and I listened to it in and out of long trips. I'm definitely more motivated after listening to this book, then I was before. seeing how others crafted their billion dollar dream, has inspired me to continue crafting mine.
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- Anonymous User
- 05-01-20
It's an okay introduction
For listeners with an advanced skillset in digital marketing and D2C this is of little interest. A lot of the cases are getting a bit old, and it's simplified to the extent on some issues that it's so imprecise it's actually incorrect.
However, as an introduction to the subject it is quite good. Perfect for students and people interested in starting their own company etc.
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- Meladee Conner
- 03-07-22
Great Read- Insightful
This book really provided a behind the scenes view of popular brands and how they made space for their brand in the marketplace. Entrepreneurs can really get some insightful tips on what to expect when launching a brand.
The audio voice was great and captured attention.
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- Alireza Aghasi
- 02-06-21
A good review of D2C arena
Anyone interested in D2C or with intention to launch a D2C brand, can definitely find some insights in this book.
Although not deep in analysis, but case studies and history of D2C brands and their challenges are definitely worth reading.
I recommend listening to this book to everyone in branding and e-commerce
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