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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Narrado por: Joe Pulizzi
- Duración: 8 h y 34 m
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Resumen del Editor
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
- Versión completa
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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Million-Dollar Habits
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h y 3 m
- Grabación Original
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Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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Good foundational information.. ughh
- De JAR en 03-28-24
De: Rachel Rodgers
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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Millionaire Mission
- A 9-Step System to Level Up Your Finances and Build Wealth
- De: Brian Preston
- Narrado por: Brian Preston
- Duración: 7 h y 2 m
- Versión completa
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Brian Preston, host of The Money Guy Show podcast and co-founder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have. Millionaire Mission helps you account for your financial blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
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Stellar performance by Brian Preston!
- De Matt B en 05-29-24
De: Brian Preston
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- De: John C. Bogle
- Narrado por: L. J. Ganser
- Duración: 5 h y 50 m
- Versión completa
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- De Matt en 01-31-19
De: John C. Bogle
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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The Complete TurtleTrader
- How 23 Novice Investors Became Overnight Millionaires
- De: Michael W. Covel
- Narrado por: Joel Richards
- Duración: 10 h y 8 m
- Versión completa
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This is the true story behind Wall Street legend Richard Dennis, his disciples, the Turtles, and the trading techniques that made them millionaires. What happens when ordinary people are taught a system to make extraordinary money? Richard Dennis made a fortune on Wall Street by investing according to a few simple rules.
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Entertaining & helped me make real money.
- De Brad Mills en 09-16-16
De: Michael W. Covel
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The Road Less Stupid
- De: Keith J. Cunningham
- Narrado por: Keith J. Cunningham
- Duración: 11 h y 32 m
- Versión completa
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Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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Couldn't finish it
- De Paul en 08-04-18
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
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YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
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Miracle Morning Millionaires
- What the Wealthy Do Before 8AM That Will Make You Rich (The Miracle Morning)
- De: Hal Elrod, David Osborn, Honoree Corder
- Narrado por: Rob Actis
- Duración: 7 h y 32 m
- Versión completa
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With this revolutionary manual to wealth, you’ll discover the undeniable connection between mornings and wealth, the simple five-step wake-up process that’ll guarantee you’ll rise early like a millionaire, four choices you must make to become wealthy, and more.
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Same Book As Miracle Morning
- De Angelina Hart en 10-02-18
De: Hal Elrod, y otros
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- De: Jake Thompson
- Narrado por: Alan Caudle
- Duración: 1 h y 27 m
- Versión completa
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America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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what the heck was this?
- De Gladys Torres en 10-20-16
De: Jake Thompson
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
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When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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I'll save you 10 hours here for free.
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Don't believe the hype.
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Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
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Everybody Writes (2nd Edition)
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everyone writes, but only one could write this book!
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Jab, Jab, Jab, Right Hook
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Deceptively outdated, don’t waste time or money
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Epic Content Marketing, Second Edition
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When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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I'll save you 10 hours here for free.
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Content Inc.: Completely Updated and Expanded Second Edition
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Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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Very much oriented to Boomers...
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Content Inc.
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A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
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Don't believe the hype.
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The Content Code
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- Narrado por: Mark W. Schaefer
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Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
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Jab, Jab, Jab, Right Hook
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Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.
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Not Impressed
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Social Media Marketing Content Creation Essentials
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.
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If you are going to buy this book I recommend you
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
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General
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
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Contagious
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
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Scientific Advertising
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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The 22 Immutable Laws of Marketing
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
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Youtility
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
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Content Machine
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Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.
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A modern and concise summary of marketing today.
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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- De: Jason McDonald PhD
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General
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Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....
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Great SM Reference
- De Anne en 12-31-18
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Buyology
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- De: Martin Lindstrom
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General
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Narración:
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Historia
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Very High Word to Idea Ratio
- De Pamela en 04-08-09
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
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- Narrado por: Barry Abrams
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General
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
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General
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Narración:
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Historia
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
Lo que los oyentes dicen sobre Epic Content Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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Historia
- Chris
- 07-31-14
Great audio book that any marketer should hear
Would you listen to Epic Content Marketing again? Why?
Lots of great information in this audiobook that you can use with your marketing.
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- BkkBanker
- 02-18-15
The content marketing Bible
No matter if you are a startup or fortune500 this is for you! Actionable advice and great examples, as well as defining content marketing. It's not all about online and social media!
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Ejecución
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- Sean
- 04-30-22
Supplement to Content Inc.
If you liked Content Inc., then this is like a continuation. Unlike the former, it seems like there is no updated version, so the info is a tad bit dated, for example Google+ and Vine are mentioned in this book, but the principles still apply.
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- kevinf
- 05-01-20
Excellent book for marketing content
So I picked up Joe's other book "Content Inc." previous to this one. I liked the other book so much that I figured I'd see what else Joe had and I grabbed this book. I know it's cliche to say this but "I'm glad I did".
Joe definitely understands the subject of marketing content and illustrates his expertise in this book. This being my second book from Joe now,.. I'd like to think I know a little bit as well. I've already had to refer back to a few things he covered here so it's already been worth it for me. If you've already read his other book as I have, then you'll notice some reoccurring subjects and perhaps a story or two will ring a "deja vu" bell for you. He is talking about the same subject matter... so expect it. This book definitely has it's own flavor so don't let that deter you.
Joe talks about discovering your niche and becoming the best in your niche market with an approach through social media as well as a number of different content mediums to give you a series of options for distributing your content. He shows you how to implement a plan to measure your effectiveness and how to analyze your gains and losses.
Recommended for anyone looking to market content in today's world. Tons of references to refer to outside this book with real world examples of strategies and techniques along with practical advice and solid information.
With all that said... if you've read marketing books before... the formula of building a mailing list and regularly releasing your own high quality content consistently will sound familiar. Good place to start if you're looking to tackle the subject but it shouldn't be your last stop either. Enjoyed listening to the book and will be referring back.
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- Holly Fischer
- 02-27-16
Great for B2B companies
Would you consider the audio edition of Epic Content Marketing to be better than the print version?
Personally I prefer audio over print every time, but it seemed that there were a lot of visuals offered in the print version that I missed out on. All were available online, but I never looked at them.
What did you like best about this story?
The topic of content marketing is one that I'm familiar with. However, this book gave me a lot of "ammo" to convince my team that content marketing is critical for our business.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Laughed a few times. Pulizzi has a great sense of humor. Nothing that I can remember off hand. Was enjoyable to listen too.
Any additional comments?
If you've read Content Inc you might not need to read this book. The two cover somewhat similar ground. However, if you are in the B2B industry this is likely more important than Content Inc. Epic Content mainly pitches the need for content marketing in today's business world. This is the kind of book I'd suggest to team members that don't "get it".
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- Mo Washington
- 04-03-18
One word. Epic.
This book is a fantastic resource and I will definitely keep this in rotation until I reach epic status.
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- Josh
- 02-19-15
Definitely worth listening to
This book was definitely worth listening to. Some interesting actionable ideas presented throughout; & coming from one of the founders of CMI added weight to what he says.
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- Chris Derochie
- 07-30-14
I Should Have Started With This One...
I have read (and listened to) several books on content and online marketing. Most of them have several good points and one or two great points. Epic Content Marketing is the book that I wish I had started with! I thought that the listening experience would be filled with a lot of "yeah, I've heard this already" moments but it has been exactly the opposite - I have set an endless stream of bookmarks and I plan to go back and listen to the whole thing again later, in addition to studying the bookmark moments. Lots of gold here!
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esto le resultó útil a 16 personas
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- Sarah C.
- 07-13-18
Great for Communications and Marketing Managers
Great book. Lots of great examples and explains things well. I go back to certain chapters when I need a refresher.
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- Amazon Customer
- 01-02-16
good read
A lot to listen to, but very useful. I liked his new book, Content Inc even better!
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