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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Waste of time
- De EA en 08-04-07
De: Seth Godin
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Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Get to the point!!!
- De Katie en 02-26-09
De: Seth Godin
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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Linchpin
- Are You Indispensable?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 8 h y 19 m
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- De Steve High en 04-06-10
De: Seth Godin
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Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
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The Practice
- Shipping Creative Work
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 5 h y 38 m
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Not a book - just a series of short affirmations
- De Colin Davis en 12-04-20
De: Seth Godin
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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branding Bible-ish
- De Los en 03-15-24
De: Al Ries, y otros
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Escape from Cubicle Nation
- From Corporate Prisoner to Thriving Entrepreneur
- De: Pamela Slim
- Narrado por: Sandra Burr
- Duración: 11 h y 45 m
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Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.
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Well below expectation!
- De nicholas en 10-09-13
De: Pamela Slim
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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The Ultimate Sales Machine
- De: Chet Holmes
- Narrado por: Amanda Holmes, George Newbern
- Duración: 11 h y 28 m
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The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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Ok if you are selling carpet cleaning services.
- De Sandy en 04-28-10
De: Chet Holmes
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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The Song of Significance
- A New Manifesto for Teams
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 21 m
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The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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scattered and often incorrect
- De Amazon Customer en 10-01-23
De: Seth Godin
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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The Big Moo
- Stop Trying to Be Perfect and Start Being Remarkable
- De: Seth Godin, The Group of 33
- Narrado por: Seth Godin
- Duración: 3 h y 40 m
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The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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Be remarkable? This isn't.
- De Evgeny en 06-10-06
De: Seth Godin, y otros
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Free Prize Inside
- How to Make a Purple Cow
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 57 m
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We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.
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Time to purchase the paperback
- De Stevie Butler en 05-05-21
De: Seth Godin
Lo que los oyentes dicen sobre Permission Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Jazmine
- 06-17-18
Foundational for any level marketer!
Wow, I’ve been in social media marketing for 8 years and this book affirmed so much of what has built my success. Godin shares in a simple and structured way anyone can understand.
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- Hazy
- 01-31-20
Thank you Seth, you delivered again!
Permission Marketing was my 3rd Seth Godin audiobook and 3rd excellent Seth listen. I've been in business 34 years and learned tremendously from this audiobook. Thank you again Seth.
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- S. Yuloff
- 07-08-17
outdated stories, yet a great reminder!
I read this based on a recommendation. Although the stories are outdated, the message is not and provided me a great reminder of what we're doing right and where we need to step up our game.
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- LS
- 08-16-23
Great marketing resource
Although many of the products and stories are outdated, there is still plenty of valuable information that is shared that I plan to implement in my business.
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- M. J. Quinn
- 04-24-13
Demystifies Selling
Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.
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esto le resultó útil a 2 personas
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- Lee Nettles
- 09-19-21
Great content, but needs an update
Seth Godin thoroughly yet concisely lays out a playbook for permission marketing, and much of what he discusses is timeless. However, this book could use an update, as many of the examples were dated, and considering the change in the internet over the past 20 years, I think this book could stand to be even more relevant. Still a great and essential read for those looking to become better marketers.
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- ALF
- 03-23-17
Chock full of re-thinking
scalable marketing that is immediately measurable. time to rethink everything we're doing to acquire and retain new business
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- Stephen Morris
- 05-21-22
Still good
It is dated at this point, but still worth the listen. It is really short, so not a waste of time.
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- Sean
- 01-21-15
Changing the game
Thank you, i enjoyed Seths audiobook.
The only small frustration is that some of the content mentioned in the book is not googleable like yoyodyne. Why use reference to something and it doesn't exit as in no website or reference. Other than that all good
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- Ever Enrique Cruz
- 05-12-16
Great book!
Love the philosophy and the energy. I wanted to read this book for a whyle. Thought me a lot!
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