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PR Maven® Nancy Marshall describes in step-by-step language how to grow your network in order to grow a brand that people know, like, and trust. She talks about how people need to know, like, and trust you in order to do business with you. She describes methods for using content marketing, social media, personal networking, and organizing your business to have a brand that people want to be part of.
She describes what it takes to create brand ambassadors who will help you generate the best kind of marketing: word of mouth. Nancy, who hosts The PR Maven® Podcast, recorded this Audible book herself with her one-of-a-kind enthusiastic voice. With each of the eight chapters, Nancy includes a personal vignette from her own life and upbringing that illustrates how she became a master of networking. She even gives advice for introverts on how they, too, can become masters of networking and personal brand building just by growing larger ears and a smaller mouth.
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General4.5 out of 5 stars 2,183
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Narración:4.5 out of 5 stars 1,836
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Historia4.5 out of 5 stars 1,832
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 196
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Narración:5 out of 5 stars 172
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Historia4.5 out of 5 stars 173
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 265
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Narración:4.5 out of 5 stars 235
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Historia4.5 out of 5 stars 236
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 656
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Narración:4 out of 5 stars 368
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Historia4 out of 5 stars 360
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
- Versión completa
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General5 out of 5 stars 404
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Narración:5 out of 5 stars 346
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Historia5 out of 5 stars 342
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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5 out of 5 stars
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 160
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Historia4.5 out of 5 stars 163
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
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General5 out of 5 stars 23
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Narración:5 out of 5 stars 21
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Historia5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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5 out of 5 stars
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Reinforces core values
- De Vicki Cloutier en 04-07-22
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
Lo que los oyentes dicen sobre Grow Your Audience, Grow Your Brand
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Shawna Oliver RN/NBC-HWC
- 07-29-21
Chalk full of classic tangible information
Wish I had found this book when I first began my business. So many classes and books today over emphasize digital and social media and forget human behavior and connection. Marshall talks about media at length but also gets to the heart of the idea that "customers buy from brands and companies they know and trust" and knowing and trusting is not as simple as a glossy image in an algorithm world. Really enjoyable audible read.
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