-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- Narrado por: Chris Brinkley
- Duración: 2 h y 29 m
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Grandes primeros Títulos
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Resumen del Editor
This audiobook will guide you through the steps necessary to build a brand from the ground up:
- Step One (Chapter One): Create a brand platform
- Step Two (Chapter Two): Devise a brand name
- Step Three (Chapter Three): Design your brand's identity
- Step Four (Chapter Four): Craft your brand atmosphere touch points
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates?
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This audiobook will teach you how to launch your brand by design.
I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
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Historia
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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This Is Not a T-Shirt
- A Brand, a Culture, a Community - a Life in Streetwear
- De: Bobby Hundreds
- Narrado por: Bobby Hundreds
- Duración: 8 h y 49 m
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The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
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Bitter sweet
- De Overland Projects en 10-25-19
De: Bobby Hundreds
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- De: Oren Klaff
- Narrado por: Oren Klaff
- Duración: 6 h y 16 m
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- De Justin en 09-19-19
De: Oren Klaff
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Brand Thinking and Other Noble Pursuits
- De: Debbie Millman
- Narrado por: Nicole Vilencia
- Duración: 10 h y 26 m
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We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.
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Great book, I couldnt connect with the narrator
- De Joe Oviedo en 02-07-15
De: Debbie Millman
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Digital Marketing for Beginners 2024
- Navigating the Digital Landscape: Essential SEO and Marketing Tools to Kickstart Your Passive Income Journey
- De: Maxwell Cyberstein
- Narrado por: Jason Belvill
- Duración: 4 h y 23 m
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In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.
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Up to date and full of the good stuff!!
- De just a little speck en 03-30-24
Lo que los oyentes dicen sobre How to Launch a Brand
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Pan
- 07-29-21
Helpful info
The book is short but there a lot of good ideas to point you in the right direction.
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- Sonya G.
- 10-11-19
Get ready to be catapulted!
I have greatly benefited from this listen. Not only have I been equipped to better structure my business and personal brands but I'm also equipped to edify my clients and colleagues in the development of their businesses.
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- Stephen K
- 01-17-21
Good Book
A good reader, of a book with sensible informations -though for some reason after reading it I can't recall much of it. I dunno what that's about.
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- VIPinSF
- 04-05-18
Former client raving about Fabian’s method
Having successfully developed branding for two brands with Fabian and his team, I can attest to the invaluable information provided in this book.
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esto le resultó útil a 3 personas
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- S. Wells
- 11-17-20
Dated But Still Useful
So I got the book a few months back. This review is a result of my third listening because of a project I'm working on.
Fabian provides some practical advice on things needed to build a brand. He breaks down the reasoning behind things like not putting a logo in a email signature.
There are two issues I have with the book. 1 it sounds more geared toward a startup with investment money. It doesn't seems to be something a business starting at zero can use because of the potential cost.
The second thing, every time I heard him mention office, lobby space, brand environment. It was a constant remind of what the world was like precovid. I would say about 20% of the book is dated in that manner. Another example is when he talks about having business cards.
It's really mind blowing how much things have changed from when the book was published to now.
I still say it worth the read. You just have to pick what applicable to you situation today.
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- Amazon Customer
- 06-23-21
Amazing! Listening to it is seriously not enough.
I loved the book so much that I had to buy a print copy as well. A great approach to brand strategy and relevant real-life examples.
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- doobedoo
- 02-16-17
Short and sweet
I recommend this book to anyone and wants to learn more about branding. I like the fact that it covers the entire spectrum of a branding include the logo and brand identity. I found the book to be inspirational and came up with a new brand the next day. So while I think it's way too short it's still was worth the purchase price.
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- Kindle Customer
- 07-20-20
Great Content, Fast Talker
Audio speaks very fast making it tough to digest for educational purposes. the content of the book can make a or break businesses
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- Amazon Customer
- 01-23-23
Worth it
Valid information to assist someone building a brand. Worth the listen without question. You won't be wasting your time.
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