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Magic Words
- Narrado por: Keith Nobbs
- Duración: 6 h y 54 m
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Resumen del Editor
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
Supplemental enhancement PDF accompanies the audiobook.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- De Lynn en 09-24-12
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Irrationally Yours
- On Missing Socks, Pickup Lines, and Other Existential Puzzles
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 3 h y 22 m
- Versión completa
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Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Ariely applies this scientific analysis of the human condition in his "Ask Ariely" Q and A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious.
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Not what I expected
- De Gordon en 05-30-15
De: Dan Ariely
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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Thanks for the Feedback
- The Science and Art of Receiving Feedback Well
- De: Sheila Heen, Douglas Stone
- Narrado por: Sheila Heen, Douglas Stone
- Duración: 9 h y 48 m
- Versión completa
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The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.
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Poor narration ruins yet another good read
- De WordNerd en 08-25-14
De: Sheila Heen, y otros
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Surrounded by Idiots
- The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
- De: Thomas Erikson
- Narrado por: David John
- Duración: 10 h y 47 m
- Versión completa
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Historia
Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types - Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid-back and friendly, and Blues who are analytical and precise - and explains how to identify and interact with each type of person.
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Should be titled "why I hate reds"
- De Dave en 08-24-20
De: Thomas Erikson
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Commit to Win
- How to Harness the Four Elements of Commitment to Reach Your Goals
- De: Heidi Reeder PhD
- Narrado por: Heidi Reeder PhD
- Duración: 5 h y 55 m
- Versión completa
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What do you need besides motivation and willpower? In Commit to Win, Heidi Reeder, PhD, unpacks over forty years of research by psychologists and economists to show that the key to reaching any goal, whether it’s to hit the gym more often or to finally quit that dead-end job, isn’t motivation, willpower, or determination. It’s commitment. Busting the myths most of us believe about commitment, Reeder shows that it all comes down to four variables.
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Practical, but misses passion
- De ANDRÉ en 11-07-14
De: Heidi Reeder PhD
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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What Do You Really Want for Your Children?
- De: Dr. Wayne W. Dyer
- Narrado por: Dr. Wayne W. Dyer
- Duración: 4 h y 12 m
- Versión completa
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Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- De Dominique en 04-28-15
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The Making of a Manager
- What to Do When Everyone Looks to You
- De: Julie Zhuo
- Narrado por: Karissa Vacker, Julie Zhuo
- Duración: 7 h y 32 m
- Versión completa
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- De Amazon_Customer en 03-29-19
De: Julie Zhuo
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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Was this book written to change my mind from a republican to a democrat?
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
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From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
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Progressive bias that isn't even subtle
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Mixed Signals
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Wonderful book
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Magic Words
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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.
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Very essential
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just another crappy self help
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
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Progressive bias that isn't even subtle
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Mixed Signals
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Magic Words
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Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.
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she is greedy and not sincere anymore
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Fixed.
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With Amy Herman's Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.
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If you are into this....do not get the audiobook.
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You Have More Influence Than You Think
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If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people. In You Have More Influence Than You Think, social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
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I got what was needed
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How to Make Money
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For Nafisa Bakkar (CEO and Forbes Under 30), the secret to building a business from scratch is all about asking—and answering—the right questions. When she started out, Nafisa had an idea, some passion and £50 to spend on her venture. But over the next 12 months, she hustled to find the answer to every problem she faced. Six years later—with no network, no capital and no previous industry knowledge—her business Amaliah is the leading media platform in the UK for Muslim women and works with household names like Lush, Pinterest, Dove and Universal.
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Absolutely loved this book.
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Magic Words
- How to Get What You Want from a Narcissist
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- Narrado por: Lindsey Ellison
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If you are locked into a relationship with a narcissist, such as an employer, a high-conflict partner, an ex-spouse with shared custody, or perhaps a family member, this audiobook is for you. Based upon years of research and experience coaching victims of narcissistic abuse, Lindsey Ellison has masterminded a communication strategy that will allow you to protect your interests without conflict or drama.
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Author’s life story with examples
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Winning Arguments
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Filled with the wit and observational prowess that shaped Stanley Fish's acclaimed best seller, How to Write a Sentence, Winning Arguments guides listeners through the "greatest hits" of rhetoric. In this clever and engaging guide, Fish offers insight and outlines the crucial keys you need to win any debate, anywhere, anytime - drawn from landmark legal cases, politics, his own career, and even popular film and television.
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Not what I was expecting...
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Foolproof
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From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being—yet most attempts to combat it have proven insufficient. With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation.
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Mindware
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Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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Sound scientific advice on how to live your life
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Happiness Is Overrated
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We spend so much time in pursuit of happiness—trying to purchase it, experience it, meditate our way toward it—but happiness is elusive and doesn’t last. According to the teachings of the Buddha, Cuong Lu writes, “Suffering is not a problem to be solved. It is a truth to be recognized.” Happiness Is Overrated invites us to look deeply at the truths in our lives—not glossing over or denying our suffering—and to focus on the meaning and value already within us.
De: Cuong Lu
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The Long Fix
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- Duración: 7 h y 4 m
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In The Long Fix, physician and health-care CEO Vivian S. Lee, MD, cuts to the heart of the health-care crisis. The problem with the way medicine is practiced, she explains, is not so much who's paying, it's what we are paying for. Insurers, employers, the government, and individuals pay for every procedure, prescription, and lab test, whether or not it makes us better - and that is both backward and dangerous.
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Unsatisfactory narration
- De Sara K en 10-16-20
De: Vivian Lee
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The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- De: Uri Gneezy, John A. List
- Narrado por: Eric Martin
- Duración: 9 h y 8 m
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Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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Some Interesting Insights But Poor Science
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De: Uri Gneezy, y otros
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Nobody's Fool
- Why We Get Taken In and What We Can Do About It
- De: Daniel Simons, Christopher Chabris
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- Duración: 9 h y 7 m
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Narración:
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From phishing scams to Ponzi schemes, fraudulent science to fake art, and marketers to magicians, our world brims with deception. In Nobody’s Fool, psychologists Daniel Simons and Christopher Chabris show us how to avoid being taken in. They describe the key habits of thinking and reasoning that serve us well most of the time but make us vulnerable—like our tendency to accept what we see, stick to our commitments, and value precision and consistency.
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How easy it is to be fooled!
- De LISA M. JOHNSON en 01-04-24
De: Daniel Simons, y otros
Lo que los oyentes dicen sobre Magic Words
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- GIF
- 01-19-24
insightful and interesting
I really enjoyed this book... it's really insightful, well researched, informative and useful... I learned so much! and it's an easy listen.. so easy that I listed to it twice to solidify my understanding of certain concepts and their practical application in real life... it helps fostering better and more effective communications... I highly recommend this book..
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- Kevin
- 07-02-23
Nice
I liked this book cool cool cool cool cool cool cool cool cool and cool a y u
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- Amazon Customer
- 07-27-23
Interesting book overall and very insightful
Trying to understand exactly what those people mean when they talk about liberal agenda on the book... so just because data that explains situations doesn't agree with your views (which are not scientific), it's liberal? I must say the comments mentioning it were the very thing that made me buy it because I got curious to see what they were actually talking about. very good book, but not the authors best.
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- Anonymous User
- 02-13-24
Amazing Book, it is a must read!
Most books give you some
Meat but not enough to get you full. This book breaks it down and shoes you what to do from start to finish. My next book is contagious! 👍🏼
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- Amazon Customer
- 06-03-23
Great book
For all the people interested in the power of words, the potential magic revealed using them, this is the right book.
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- H.B.
- 06-06-23
good book minus the progressive flare-up
The book is good, well-written and well-delivered. I have ALL of Berger's books. Towards the end, however, there is a left-wing flare-up. That's not as pervasive as in a previous book, but worth mentioning the author caves in to dog-whistling to score points with a particular audience. I find the flare up kind of dishonest. Kroth explains that “Black Lives Matter” got almost three times the prime-time coverage (Jan. 1-Aug.1 2020) as the COVID disaster did: mass distractions. White victims of police shootings and similar dramatic homicides received roughly one tenth as much coverage as Black victims.(Reilly 2019:172). Last, I am male and as White as it gets, but I have my list of unpleasant encounters with security personnel: my backpack being searched repeatedly as I exited a store, or the unsavory street cop during a stop...
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- carolyn
- 10-21-23
Non-stop read
This book is so informative. I highly recommend it to anyone who wants to communicate better.
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- Marco
- 03-08-23
Highly recommended
This books targets many topics on how we speak, and how small alterations of words can have a impactful change in certain situations.
Jonah Berger did it again.
A catalyst for readers and authors.
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- Gabrielle Durana
- 03-18-23
Fascinating and actionable
This is a great book on how words shape our reality and how we can use to better communicate and influence. I learned a lot of actionable information. I also enjoyed learning about the latest research. The book is clear and engaging, I highly recommend it!
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- Chr. G
- 03-30-23
Words are powerful and often underestimated
I was superficially familiar with many of the concepts in this book and I found it very useful to learn more about them. The power in using the right words never ceases to amaze me and this is the reason for which I recommend you buy this book.
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