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Marketing 6.0
- The Future Is Immersive
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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How to Outsmart the Credit Bureaus
- De: Corey P Smith
- Narrado por: Dave Wright
- Duración: 2 h y 57 m
- Versión completa
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General5 out of 5 stars 288
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Narración:4.5 out of 5 stars 235
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Historia4.5 out of 5 stars 233
This book is full of unknown information that has never been released to the public. It contains detailed information about the credit bureaus and how their database operates. Anyone who has good or bad credit should listen to this book. This book takes an inside look at the tactics that can be used for individuals seeking to get ahead in life without the use of credit repair or debt consolidation companies. If you ever wanted to know about the secrets of the credit bureaus, I stress that you listen to this book.
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5 out of 5 stars
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helpful!!
- De Karen kennedy en 01-10-19
De: Corey P Smith
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The Road Less Stupid
- De: Keith J. Cunningham
- Narrado por: Keith J. Cunningham
- Duración: 11 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,199
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Narración:4.5 out of 5 stars 1,017
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Historia4.5 out of 5 stars 1,008
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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1 out of 5 stars
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Couldn't finish it
- De Paul en 08-04-18
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Emotional Investment
- De: Fresh Produce Media
- Narrado por: Amanda Clayman
- Duración: 5 h y 36 m
- Grabación Original
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General5 out of 5 stars 34
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Narración:5 out of 5 stars 33
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Historia4.5 out of 5 stars 33
In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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5 out of 5 stars
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So honest and engaging to hear people’s money stories.
- De Jc en 04-12-24
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- De: Jake Thompson
- Narrado por: Alan Caudle
- Duración: 1 h y 27 m
- Versión completa
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General4.5 out of 5 stars 1,310
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Narración:4.5 out of 5 stars 1,078
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Historia4.5 out of 5 stars 1,069
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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1 out of 5 stars
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what the heck was this?
- De Gladys Torres en 10-20-16
De: Jake Thompson
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1 out of 5 stars
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Very disappointing
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
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Kellogg on Marketing (3rd Edition)
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General0 out of 5 stars 0
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.
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HBR's 10 Must Reads on Strategic Marketing
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General5 out of 5 stars 3
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Historia5 out of 5 stars 3
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
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Market Your Way to Growth
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Marketing 5.0
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1 out of 5 stars
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Very disappointing
- De TerrisThompson en 01-24-23
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Marketing 4.0
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5 out of 5 stars
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exceptional
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Kellogg on Marketing (3rd Edition)
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General0 out of 5 stars 0
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Entrepreneurial Marketing
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General0 out of 5 stars 0
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Redefining Retail
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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
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Confronting Capitalism
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General4 out of 5 stars 13
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Narración:4.5 out of 5 stars 12
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Historia4 out of 5 stars 12
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.
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2 out of 5 stars
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long on facts, short on solutions
- De Andy en 04-28-15
De: Philip Kotler
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The 1-Page Marketing Plan
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- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
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General5 out of 5 stars 5,060
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Narración:5 out of 5 stars 4,358
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Historia5 out of 5 stars 4,303
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Marketing Artificial Intelligence
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- De: Paul Roetzer, Mike Kaput
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
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5 out of 5 stars
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Awesome
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Business Made Simple
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General4.5 out of 5 stars 383
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Narración:4.5 out of 5 stars 299
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Historia4.5 out of 5 stars 295
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
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The Digital Transformation Roadmap
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- De: David L. Rogers
- Narrado por: David L. Rogers
- Duración: 12 h y 31 m
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General4 out of 5 stars 5
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Narración:4.5 out of 5 stars 5
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Historia4 out of 5 stars 5
Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. How can businesses break through to drive real change? The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
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5 out of 5 stars
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Best book for DX
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All Marketers Are Liars
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- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
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General4.5 out of 5 stars 2,091
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Narración:4.5 out of 5 stars 1,361
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Historia4.5 out of 5 stars 1,357
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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Marketing 5.0
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- Narrado por: Lucas Vauthier
- Duración: 6 h y 55 m
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General4 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.
De: Philip Kotler, y otros
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 414
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Narración:4 out of 5 stars 350
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Historia4.5 out of 5 stars 345
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
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Digital Marketing All-in-One for Dummies (2nd Edition)
- De: Stephanie Diamond
- Narrado por: Emily Durante
- Duración: 23 h y 53 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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5 out of 5 stars
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Good beginning book
- De Joshua Colclough en 08-06-23
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
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General4.5 out of 5 stars 21
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Narración:4.5 out of 5 stars 16
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Historia4 out of 5 stars 15
How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
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Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- De: Harvard Business Review
- Narrado por: Steve Menasche, Teri Schnaubelt
- Duración: 4 h y 57 m
- Versión completa
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General3.5 out of 5 stars 17
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Narración:4 out of 5 stars 14
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Historia3.5 out of 5 stars 13
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
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2 out of 5 stars
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Not Volume 2
- De Amazon Customer en 05-30-21
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