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Pourquoi les imbéciles ne changent pas d'avis
- Narrado por: Alexandre Donders
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Pourquoi les imbéciles ne changent pas d'avis
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Resumen del Editor
Pourquoi est-il si difficile de changer d'avis et plus encore de changer l'avis des autres ? Comment y parvenir ? A l'heure où tout évolue rapidement et parfois brutalement, que ce soit la technologie, les connaissances ou notre environnement, nos croyances, opinions et avis restent eux bien souvent figés, dans un état d'immobilisme qui détonne. Pourtant, savoir changer d'avis et savoir faire changer d'avis est LA clé d'une évolution positive dans notre vie privée et professionnelle.
Dans cet ouvrage, qui s'appuie sur de nombreux entretiens avec des spécialistes de différents milieux (neuroscientifiques, spécialistes en conduite du changement, anthropologues, leaders syndicaux, ou encore conseillers en communication), les auteurs étudient les différents freins au changement d'avis, les moyens pour les dépasser ainsi que les applications concrètes de ces changements.
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