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So geht Listbuilding
- ...Ganz ohne Social Media Herumgeposte
- Narrado por: Meike Hohenwarter
- Duración: 3 h y 46 m
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So geht Listbuilding
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Resumen del Editor
Seit Corona ist es besonders schlimm:
UnternehmerInnen aus allen verschiedenen Branchen wollen panikartig online gehen. FOMO ist angesagt. FOMO steht für "Fear Of Missing Out" – die Angst etwas Wichtiges zu versäumen.
Doch da kaum jemand weiß, was "online gehen" tatsächlich bedeutet und was zu tun ist, verfallen viele Selbständige in blanken Aktionismus. "Hauptsache irgendetwas tun!" ist die Devise. Und so werden tonnenweise Social Media Posts verfasst, Geld in Suchmaschinen-Optimierung und Online Ads investiert, Webinare abgehalten und so einiges mehr.
Wie kopflose Hendln (so nennen wir in Österreich die Hühner) versuchen UnternehmerInnen, auf den Online Zug aufzuspringen und ein Stück des Kuchens abzubekommen. Zurück bleiben sie meist mit hängender Zunge und dem Gefühl, dass dieses Online Marketing nichts für sie ist.
Meike Hohenwarter hat sich als Online Kurs Erstellerin und Digitale Strategin im letzten Jahrzehnt einen Namen in der Branche gemacht. Viele nennen sie sogar die "Online Kurs Queen". In diesem Hörbuch wirft sie einen gechillten Blick auf das kopflose Treiben und zeigt dir, wie du zuerst einmal die Schnappatmung in den Griff bekommst und dann ruhig und überlegt - und vor allem strategisch - eine Liste von echten Fans aufbaust, die dich tatsächlich deinen Zielen näherbringt.
Genialer Bonus im Hörbuch: 11 Expertinnen geben in der Bonus-Sektion ihre wertvollen Tipps, wie sie sich ihre Liste aufgebaut haben. Im kostenlosen Download-Bereich zum Hörbuch kannst du dir auch ihre Interviews ansehen und erhältst noch mehr Ressourcen für dein Listbuilding.
In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.
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