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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
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Resumen del Editor
Your Entire Marketing Strategy on One Page
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new audiobook you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Shortcut Your Startup
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- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
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- Duración: 6 h y 49 m
- Versión completa
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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Historia
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
- Versión completa
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
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Good content, but hated the constant sell
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Up to date and full of the good stuff!!
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Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending over two hours plus on social media! And building a brand is one of the most powerful businesses you can build because no one can take it from you. Essentially, it’s yours and as long as you build it the right way and create trust, like I teach, you will influence your audience...forever.
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Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!
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Missing sections
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Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Best Comprehensive Marketing Book I've Read
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
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Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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Did AI just read a whole book written by chatGPT?
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Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, you're a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
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One long commercial
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Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
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Applied everything here, also on business made simple course and story brand book and my business grew
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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A Very Poor Read
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
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Historia
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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$100M Offers
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
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Lo que los oyentes dicen sobre The 1-Page Marketing Plan
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 10-09-16
Great Marketing Book
Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
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esto le resultó útil a 31 personas
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- Dave
- 08-26-17
If you only had one marketing book, get this one
This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.
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esto le resultó útil a 19 personas
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- Drew Hastings
- 09-04-21
The 1 book you need for marketing a small business
I've gone through eight books related to marketing, six of which were focused on small businesses. This book is the most useful of all of them. It gives you the complete picture of how to do direct response marketing, and the overall reasoning behind the process.
The book makes this point, but I'll emphasis it... this isn't something you can just sit down and listen to. You really do need to think about how these concepts apply to your business, and how you will leverage them.
Also, I'm sure many people will stop listening because they feel like they already know some aspect of this stuff, and not get the full value out of understanding how the entire thing works together.
The book tries to get you to make a 1-page plan, but if you're like me, you'll wind up with way more notes on how to do marketing than 1 page. Though, the book does talk about the 80/20 rule (20% of effort gets 80% of results), so if all you get from this is a 1 page plan, that's probably just fine!
Another book worth mentioning is "Radical Relevance", as it helps hammer home a critical portion covered in "The 1-Page Marketing Plan". "Building a StoryBrand" is another good book. I think both of these are actually mentioned in "The 1-Page Marketing Plan". Russell Brunson has a trilogy of marketing books that are covering direct response marketing, but I think they will be more uniquely relevant to specific types of small businesses. "How to Create a Perfect Landing Page" is also okay, if you're looking for more specifics on that aspect of the direct response marketing approach.
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esto le resultó útil a 5 personas
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- Roger Swanson
- 03-06-17
Beyond outstanding this book is excellent
I have read or listen to many books. This book is incredibly valuable, it helps you to think about actions to grow your business and not just talking about it. I can't recommend this book anymore then read it now! Thanks very much to the author, great material, great assembly. I will read this many times I am certain.
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- Amazon Customer
- 11-15-17
Great resource, but not in-depth
Loved this ebook. I printed out pages to write content in for each of the 9 steps for a marketing plan as I listened. For the second chapter, crafting a message, I'd recommend leveraging Branding For Profit from Trump University and using the workbook that goes with it. Both compliment each other very well. There are other books like The Conversion Code which will help you with the advertising and media section. Don't look at this book as a "be all, end all" for marketing plans, but more of a resource to make unknown unknowns into known unknowns for your marketing plan. It's a good first step.
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- Amazon Customer
- 12-01-20
Absolutely amazing book
This is the only book that went straight to the point with actionable items and clear examples, loved it
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- Elizabeth Chan
- 01-22-19
Excellent resource
One of the best marketing books I’ve encountered - gave me real advice that I could take action on and helped me to improve my customer acquisition and retention numbers. Applicable to social media and modern marketing techniques.
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- G.M.A.
- 04-17-19
A must for any size business
There are over 100 tidbits of information that any marketer would find useful for their brand.
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- Marc
- 07-17-18
Great actionable insights and strategy
I enjoyed this audiobook and it's no fluff and get's straight to the point. It's actionable strategy into marketing for your business will benefit any person who manages a business or has an interest in marketing. I thought that this book would cover just the basics but it goes further than I expected and I learnt a lot so very impressed!
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- Fritz W.
- 10-06-16
Great App!
Works as expected, no glitches and very easy to use. I use it every day while walking my doggy and when I go biking, you can "read" and exercise at the same time, nice.
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