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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrado por: Jason DeFillippo
- Duración: 52 m
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Resumen del Editor
What happens when you take management principles and run them through the category design lens?
What happens when you think about every function in your company and ask, “How is this function helping us design and dominate our category?”
Well...The way you think about each function changes.
One of the big mistakes people make is that they think of category design as some kind of marketing exercise.
When really, category creation, and category design have to do with the entire company. When you can view each of these different levers within your business through a category lens, you can achieve radical differentiation by implementing category design thinking on a 360-degree level.
In this audiobook, you will learn:
- The eight levers of category differentiation, and how each one of them works.
- Why price, branding, and manufacturing are overrated differentiation levers, and which ones you should be focused on improving instead.
- How Royal Canin has grown the pet food category and stolen market share from Hill’s by pushing and pulling multiple category levers.
- How Amazon has turned expenses into revenue streams and achieved an unparalleled level of category differentiation.
And much more!
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
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General
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Narración:
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Historia
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
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Excellent
- De dragonfly9 en 07-06-24
De: Category Pirates, y otros
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Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h y 34 m
- Versión completa
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General
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Narración:
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Historia
Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.
De: Category Pirates, y otros
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Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
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General
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Narración:
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Historia
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
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Different as In Better
- De Rich en 08-14-24
De: Category Pirates, y otros
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 54 m
- Versión completa
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General
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Narración:
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Historia
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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Niche Making Machine
- De Kissoflife en 08-21-24
De: Category Pirates, y otros
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
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General
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Narración:
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Historia
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
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General
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Narración:
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Historia
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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-
Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
-
-
Excellent
- De dragonfly9 en 07-06-24
De: Category Pirates, y otros
-
Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.
De: Category Pirates, y otros
-
Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
-
Different as In Better
- De Rich en 08-14-24
De: Category Pirates, y otros