-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
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Resumen del Editor
How do you build a career with meaning?
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away?
Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
In typical Pirate fashion, this “mini-book” is the furthest thing you’ll find to conventional personal branding advice or “the ultimate guide to marketing yourself well.” Christopher Lochhead, Eddie Yoon, and Nicolas Cole (otherwise known as Category Pirates), reveal why it’s not enough to just be “better” than the competition. You have to be different—radically different—and then you have to invent new language that solidifies your new ground.
And they did it by inventing a new word that means exactly what they are preaching (how meta is that?).
Languaging: The strategic use of language to change thinking.
Languaging, according to Category Pirates, is what separates legendary writers, creators, and thinkers who make a dent in the universe from everyone else. It’s word-of-mouth marketing at its finest.
Want to stand out?
You can’t just “be” different. You have to name and claim you're “different,” so other people can talk about it.
In this “mini-book” you will learn:
- How legendary writers use languaging: the strategic use of language to change thinking.
- Why it’s so important to “niche down,” and why the greatest writers and creators become known for a niche they own.
- What makes word-of-mouth marketing work, and how you can use Languaging to put “the right words in the right mouths.”
- How companies like Pfizer, Netflix, and McKinsey & Company all used Languaging to change the way customers perceived the value of their products and services.
- How Peter Drucker became one of the most prolific business writers in the world by using Languaging.
- How Malcolm Gladwell used Languaging to write one of the best-selling nonfiction books of our generation, The Tipping Point.
- And how Languaging + Category Design = a legendary, differentiated career.
Short, sweet, and to the point, this is niche marketing at its finest, and a playbook for how you can become known for a niche you own.
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De: Category Pirates, y otros
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
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General
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Narración:
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Historia
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- De: Category Pirates, Eddie Yoon, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 52 m
- Versión completa
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General
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Narración:
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Historia
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
De: Category Pirates, y otros
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Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
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General
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Narración:
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Historia
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
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Different as In Better
- De Rich en 08-14-24
De: Category Pirates, y otros
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
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General
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Narración:
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Historia
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
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General
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Narración:
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Historia
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 54 m
- Versión completa
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General
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Narración:
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Historia
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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Niche Making Machine
- De Kissoflife en 08-21-24
De: Category Pirates, y otros
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- De: Category Pirates, Eddie Yoon, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
De: Category Pirates, y otros
Lo que los oyentes dicen sobre Become Known for a Niche You Own
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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Historia
- dragonfly9
- 07-06-24
Excellent
The narrative from a knowledge maker. The book was fire and illustrated the skills of the fire maker Bravo
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Ejecución
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Historia
- Demian Valenzuela
- 01-18-23
The Most Actionable Way to Differentiated
Epic narrator! You rock Christopher!
Anyone how to want to break the trap of the obvious will find meaningful jewels inside.
This mini book is the rudder of any entrepreneur, digital creator, or thinker.
Thinking is underrated, The ideas in the book open the eyes of the reader and give hope.
Thanks fellow pirates!
Arrrr
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Historia
- Lawrence Bird
- 05-20-23
Rehash of Snow Leopard. Don’t buy both.
Same copy read by someone else. Don’t read both books. Otherwise good information as always.
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Ejecución
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Historia
- ST
- 05-19-24
Read the summary
If you are looking for anything actionable, this is not the best read. Reading the summary will get you 90% or more of the contents of the book. This reads more like an article. It’s insightful at best, but not the kind of thing you walk away from thinking “I know what to do to get what the title promises.”
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