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The Giant's Ladder
- The Science Professional’s Blueprint for Marketing Success
- Narrado por: Elsa Levytsky
- Duración: 4 h y 54 m
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Resumen del Editor
As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?
The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.
What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.
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Unleash Your Transformation
- Using the Power of the Flywheel to Transform Your Business
- De: Marco van Kalleveen
- Narrado por: Zack Sage
- Duración: 8 h y 26 m
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UNLEASH YOUR TRANSFORMATION is an empowering book for business leaders. Change is the new norm as organizations need to stay ahead in an ever-faster-changing world. However, changing the status quo is hard and challenging. So how do you succeed? Unleash Your Transformation offers a unique holistic and pragmatic approach–The Transformational Flywheel–to make change at scale happen.
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Unstoppable Brain
- The New Neuroscience That Frees Us from Failure, Eases Our Stress, and Creates Lasting Change
- De: Kyra Bobinet
- Narrado por: Kyra Bobinet MD MPH
- Duración: 6 h y 40 m
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We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back? Negative emotions run rampant in many people's lives today; a reality that feels like a shrink wrap of suffering. Popular fallback solutions of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning. But overuse of those rewards doesn't work for the long term and in fact weakens our confidence and motivation over time, leaving us vulnerable to failure and shame.
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Healing wisdom
- De Shamik Ganguly en 06-20-24
De: Kyra Bobinet
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Code of Conduct
- Tales of the Roller Coaster of Life
- De: Scott Freidheim
- Narrado por: Chris Abell
- Duración: 3 h y 59 m
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Discover the transformative power of Code of Conduct, Scott Freidheim’s captivating book recounting his front-row view of history-making events. From sprinting out of the World Financial Center on 9/11 to dining with royalty at Buckingham Palace, Scott shares first-hand experiences navigating business amid the Arab Spring, engaging icons like Michael Jackson, and even averting tragedy. This insightful recollection takes listeners on a wild ride through many unforgettable moments in our collective history.
De: Scott Freidheim
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The 21st Century Sales Bible
- Mastering the 10 Commandments of Marketing, Negotiation, & Persuasion
- De: Yaniv Zaid
- Narrado por: Jimmy Trisler
- Duración: 10 h
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In The 21st Century Sales Bible, Dr. Yaniv Zaid—aka Doctor Persuasion—gives clear, unequivocal, and universally applicable guidance on "mastering the 10 commandments of marketing, negotiation, and persuasion".
De: Yaniv Zaid
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Read the Room
- The Holistic Guide to Build and Sustain Meaningful Relationships for Life
- De: Cavanaugh James, Nick Jonas - foreword
- Narrado por: Cavanaugh James, Nick Jonas
- Duración: 5 h y 48 m
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Maximize your network with this one-stop guide to developing meaningful connections in life and business.
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Must read
- De Hannah Weehunt en 05-02-24
De: Cavanaugh James, y otros
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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The best marketing book
- De Rob en 05-20-24
De: Allan Dib
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Principles
- Life and Work
- De: Ray Dalio
- Narrado por: Ray Dalio, Jeremy Bobb
- Duración: 16 h y 5 m
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Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
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Idea-meritocracy/Principles Reference
- De P Eberle en 06-30-18
De: Ray Dalio
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros