The Micro-Script Rules
How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
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The Micro-Script Rules
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Narrado por:
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Bill Schley
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De:
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Bill Schley
Acerca de esta escucha
Completely revised and updated edition by New York Times best-selling author Bill Schley!
Today's number one communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules.
Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts. That's why:
- A new product seizes 50 percent of the market in two years using seven perfect words
- A lawyer won the murder trial of the century with eight simple words
- Ernest Hemingway thought his greatest story ever was six words long
- A presidential election turned on a four-word phrase
Imagine what magic words like these can do for your brand, your career, your website, or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.
©2018 Bill Schley (P)2018 Bill SchleyLos oyentes también disfrutaron...
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
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General4.5 out of 5 stars 161
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Narración:4.5 out of 5 stars 126
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Historia4.5 out of 5 stars 122
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- De: Mark Levy
- Narrado por: Bronson Pinchot
- Duración: 4 h y 27 m
- Versión completa
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General4 out of 5 stars 638
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Narración:4 out of 5 stars 487
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Historia4 out of 5 stars 478
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- De Amazon Customer en 12-31-10
De: Mark Levy
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 517
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Narración:4 out of 5 stars 424
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Historia4 out of 5 stars 420
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Go-Givers Sell More
- De: Bob Burg, John Mann
- Narrado por: Bob Burg, John Mann
- Duración: 3 h y 47 m
- Versión completa
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General5 out of 5 stars 1,479
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Narración:4.5 out of 5 stars 1,224
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Historia4.5 out of 5 stars 1,221
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4 out of 5 stars 100
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Historia4 out of 5 stars 100
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 66
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Historia4.5 out of 5 stars 66
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Outstanding
- De Lance Lawshe en 06-27-24
De: Mike Michalowicz
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,222
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Narración:4.5 out of 5 stars 3,537
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Historia4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- De: Paul Hellman
- Narrado por: Paul Hellman
- Duración: 4 h y 37 m
- Versión completa
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General4 out of 5 stars 128
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Narración:4.5 out of 5 stars 115
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Historia4.5 out of 5 stars 112
Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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1 out of 5 stars
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I gave him 7200 seconds!
- De Hyytekk en 08-02-19
De: Paul Hellman
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 27,318
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Narración:4.5 out of 5 stars 23,211
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Historia4.5 out of 5 stars 23,064
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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Total Focus
- Making Better Decisions Under Pressure
- De: Brandon Webb, John David Mann
- Narrado por: Johnathan McClain, Brandon Webb
- Duración: 7 h y 38 m
- Versión completa
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General4.5 out of 5 stars 674
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Narración:4.5 out of 5 stars 601
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Historia4.5 out of 5 stars 598
Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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3 out of 5 stars
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Biography/ sales pitch.
- De Dennis en 01-10-18
De: Brandon Webb, y otros
Lo que los oyentes dicen sobre The Micro-Script Rules
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- SaDon L Long
- 12-14-21
Made Money In Minutes Using These Tools...
Loves How He Broke Down The Formula For Quotes .. Now Feeling Like I'll Make Some Really Impactful Taglines For My Clients. Shout Out To David Garfunkel Too..heard him on his copywriting podcast. This book is a money making must own!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Nicole
- 07-05-19
Enjoyable Listen!
The content of this short but efficacious audio book itself is pure marketing gold!
Add to that the engaging reading by the author and it's a resource I enjoy pulling out to listen to passively time and again with every new branding project.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kurt R. Green
- 02-16-20
You'll Develop Brilliance on the Basics
Bill has done it. He has capsulized the advertising and marketing brilliance of the ages in one source. If you really understand his concepts and how to executive them, you will be able to tell your story and build your brand like never before. Thanks, Bill,
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ben Darius
- 12-05-19
helpful
microscripts are easy to understand at difficult to create
at least now i know the rules
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia4 out of 5 stars
- Jesse
- 06-16-20
Important Sales Lessons
The book focuses on one key aspect but it's an important one. Focusing on tag lines and short scripts is done in depth and the author covers the errors people make in trying to use these tactics rather than merely why they are so important. Its a necessary read for a good salesperson.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Craig
- 08-17-23
Love it
Simple and powerful distillation of so many marketing ideas . So I can’t leave a six word review lol
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