Join Sid as he engages in a compelling conversation with Abhilasha Hoon, unraveling the intricacies of growth marketing in the dynamic B2B realm.

Abhilasha sheds light on the significance and impact of modern marketing strategies and talks about full funnel marketing strategy and tactics that work in today’s world.

In "Talking Growth Marketing with Abhilasha Hoon," listeners can expect to gain valuable insights into differentiation between TOFU, MOFU and BOFU strategies, offering businesses innovative insights and solutions to scale and thrive.

They also speak about the intersection of technology and marketing discussing the evolving role of Digital in driving growth, optimizing user experiences, and navigating the competitive digital landscape, right from content to performance marketing, and to certain nuances of ABM and Pursuit marketing.

Tune in to this episode on "Ads and Tales" for an engaging conversation that will leave you inspired and equipped with knowledge to elevate your B2B marketing game.

Talk to Abhilasha on Linkedin you can find Siddharth talking branding, marketing and growth at @sidgrover25 on Linkedin and X

Join host Siddharth Grover as he delves into the world of B2B events marketing in this insightful episode of "Ads and Tales."

Siddharth is joined by industry expert Tanmay Garg, who shares his expertise and experience in navigating the complex landscape of B2B events.

From strategies and tactics to the latest trends, this conversation will provide valuable insights for marketers, businesses, and event enthusiasts.

Tips for budgeting, planning, pre, during and post event strategies and engaging prospects along with calculating Event ROI - Tanmay covers it all. Some inside tips on event experiences and swag comes in too!

Tune in to discover the secrets behind successful B2B events marketing and how it can take your business to the next level.

Talk to Tanmay on Linkedin and you can find Siddharth talking branding, marketing and growth at @sidgrover25 on Linkedin and X

This is a small milestone episode, being the 10th in the series.

And therefore I take the liberty to move the boundary beyond marketing, and itch my sales gene.

In this episode, we'll dissect the art of SaaS demos in the B2B world.

Imagine having a game-changing product, but your prospects can't see the magic until you show it off. That's where the demo comes in – your chance to dazzle and close the deal.

But not all demos are created equal.

Join in as I try to decode the recipe for demos that stand out in the crowded SaaS arena. It's time to turn your software into a showstopper, and I've got the inside scoop!

So, grab your headphones and let's dive into "Cracking SaaS Demos" on episode 10 of the Ads and Tales Podcast.

Subscribe to "Ads & Tales" today and equip yourself with the tools to overcome barriers and drive successful B2B marketing campaigns.

You can find Siddharth talking branding, marketing and growth at @sidgrover25 on Linkedin and Twitter

Join your host Siddharth Grover in another episode of "The EdTech Marketing Conversation."

Today, we're diving into the world of EdTech marketing, where education, technology and strategic outreach intersect.

EdTech has revolutionized learning, but how do companies effectively market their solutions? That's where marketing steps in – crafting compelling stories, leveraging data insights, and building engaged communities.

Our guest, Manmeet Singh Akali, is a seasoned expert at this crossroads. With insights into:

• The evolving role of marketing in EdTech

• Strategies to communicate the end goals for each EdTech vertical

• Navigating challenges in the education market - with changing customers and conusmers across the EdTech spectrum

• Personalization and funnelling in EdTech marketing

• Building strong EdTech communities

Tune in as we explore the dynamic synergy between education, technology and marketing with Manmeet Singh Akali on "The EdTech Marketing Conversation."

Get actionable insights that could reshape how you can approach EdTech marketing.

Talk to Manmeet on Linkedin

you can find Siddharth talking branding, marketing and growth at @sidgrover25 Twitter and Linkedin.

Welcome to Ads and Tales with your host Siddharth Grover. In this episode, Sid explores crucial aspects b2b marketers must avoid for optimal Linkedin Ads performance.

Linkedin, being a powerful professional networking platform, offers immense potential for businesses to connect with their target audience. However, navigating Linkedin Ads without guidance can be challenging.

That's where Sid Grover, armed with extensive industry experience, comes in. He uncovers the "DO NOT DOs" of Linkedin Ads, helping you avoid common mistakes.

From targeting pitfalls to budget mismanagement, Sid covers critical areas advertisers should be cautious about.

By understanding pitfalls to avoid, you'll optimize ads, reach the right audience, and achieve marketing objectives.

Tune in now for a competitive edge in Linkedin advertising.

Welcome to "Ads & Tales" with your host, Siddharth Grover. In this episode, Siddharth engages in an insightful conversation with the talented Aman Bharadwaj to unravel the world of SaaS (Software as a Service) .

Aman shares his experiences and expertise in the realm of AI, specifically conversational AI.The conversation takes an intriguing turn as they delve into the evolution of B2B marketing. Siddharth and Aman analyze the shifting landscape, emerging trends, and the strategies that drive success in this dynamic field.

They further discuss the role of marketing acronyms in simplifying B2B marketing practices, unraveling their significance in streamlining processes and enhancing efficiency. Aman and Siddharth also explore the crucial distinction between competitor analysis and customer needs, emphasizing the importance of customer-centric approaches.

In addition, they delve into the essential tools used in daily marketing operations, uncovering their impact on productivity and effectiveness. They also engage in a thought-provoking discussion on the merits of freemium models versus free trials, shedding light on the implications for SaaS businesses.

Tune in to "Ads & Tales" with Siddharth Grover and  guest Aman Bharadwaj, and embark on an enlightening journey into the realm of SaaS marketing. 

For more subscribe to "Ads & Tales" today and equip yourself with the tools to overcome barriers and drive successful B2B marketing campaigns.

Talk to Aman on LinkedIn and you can find Siddharth talking branding, marketing and growth at @sidgrover25 on Twitter and LinkedIn.

Welcome to "Ads & Tales" with your host, Siddharth Grover. In this episode, Siddharth invites Vaibhav Aggarwal (Director, Trace Presence) to take us on an insightful journey into the world of YouTube.

Siddharth and Vaibhav delve into the power of YouTube as a tool for marketing, uncovering its vast potential and the strategies to leverage it effectively.

Together, they explore the various aspects of YouTube marketing, from creating engaging content and building a strong subscriber base to optimizing videos for discoverability and driving conversions. 

Moreover, Siddharth and Vaibhav shed light on the role of YouTube in building brand visibility, connecting with audiences, and fostering meaningful engagement. They share practical tips, success stories, and proven techniques for maximizing the impact of YouTube as a marketing tool.

Tune in to "Ads & Tales" with Siddharth Grover and our guest Vaibhav Aggarwal, and embark on an enlightening journey into the world of YouTube. Uncover the secrets of successful YouTube marketing, gain practical tips, and discover how this powerful platform can be harnessed to amplify your brand, engage audiences, and drive marketing success.

Subscribe to "Ads & Tales" today and equip yourself with the tools to overcome barriers and drive successful B2B marketing campaigns.

Talk to Vaibhav on LinkedIn and you can find Siddharth talking about branding, marketing and growth at @sidgrover25 on Twitter and LinkedIn.

Welcome to "Ads & Tales" with your host, Siddharth Grover. In this episode, Siddharth delves into the captivating world of brand, growth, and the science of energy, offering unique insights and perspectives in the context of marketing.

Join Siddharth as he explores the captivating science of energy in marketing. Discover how understanding the physics behind it can fuel marketing success.

Siddharth emphasizes the significance of brand identity, values, and storytelling in driving long-term growth and revenue. He connects brand campaigns with energies, demonstrating their impact on user conversion.

But brand alone isn't enough. Siddharth delves into growth, tapping into the potential energy generated by brand campaigns. He discusses the challenges of balancing brand and growth marketing, highlighting the spectrum they operate within.

Siddharth distinguishes between brand-led and growth-led approaches, revealing his secrets for managing a combined strategy. He stresses the importance of finding a balance rather than relying solely on one approach.

Discover the synergies between brand, growth, and the science of energy in marketing with Siddharth Grover. Gain valuable insights to propel your marketing campaigns to new heights.

So, join us on this enlightening journey as we unravel the mysteries marketing. Subscribe to "Ads & Tales" today and equip yourself with the tools to overcome barriers and drive successful B2B marketing campaigns.

You can find Siddharth talking branding, marketing and growth at @sidgrover25 on Twitter and LinkedIn.