Episodios

  • Ep. 31 Ian Elliott of MAAP

    Ep. 31 Ian Elliott of MAAP
    Jun 27 2024
    Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?

    In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.

    We also discuss:
    • The importance of building strong emotional connections through brand storytelling.
    • The structure and strategy of MAAP's marketing team to achieve significant business impact.
    • The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.
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    45 m
  • Ep. 30 Jason Miller of Tyk

    Ep. 30 Jason Miller of Tyk
    Jun 13 2024
    B2B marketing is always changing, and today we're seeing brand make a major comeback.
    In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.

    We also discuss:
    • The relevance of risk-taking in marketing for groundbreaking impact
    • Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
    • How to future-proof companies by focusing on customer value rather than solely serving sales
    • The importance of balancing long-term planning with agile marketing adaptations
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    50 m
  • Ep. 29 Francisco Cornejo of StoryBook

    Ep. 29 Francisco Cornejo of StoryBook
    May 30 2024
    Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.

    In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.

    We also discuss:
    • How identifying pain points in day-to-day situations can lead to disruptive business ideas
    • StoryBook’s insights into creating a delightful customer experience that retains users in the long term
    • Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team
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    41 m
  • Ep. 28 Erik Martin of Midjourney

    Ep. 28 Erik Martin of Midjourney
    May 16 2024
    As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?

    This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..

    We also discuss:
    • Erik’s extensive experience in building communities from Reddit to Midjourney
    • Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
    • How community stories contribute to consolidating a brand's identity
    • Why transparency and direct engagement with the community are crucial for growth and feedback
    • The importance of understanding the process of community building at the smaller, human scale
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    57 m
  • Ep. 27 Bryan Saftler of Databricks

    Ep. 27 Bryan Saftler of Databricks
    May 2 2024
    Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?

    In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.

    We also discuss:
    • The business impact of the democratization of insights across teams.
    • How to incorporate nuances in messaging for the stages of the sales funnel.
    • The evolution of social media platforms towards video content and its implications in building brands.
    • And much more!
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    1 h y 5 m
  • Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)

    Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
    Apr 18 2024
    Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?

    In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.

    We also discuss:
    • Finding the balance between personal values, family commitments, and professional advancement.
    • The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.
    • The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
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    47 m
  • Ep. 25 Jon Miller (MarTech Entrepreneur)

    Ep. 25 Jon Miller (MarTech Entrepreneur)
    Apr 4 2024
    This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI.

    Join us as we discuss:
    • Effective strategies for entering market categories filled with established players
    • How companies can position themselves as trusted authorities in their industry
    • Current challenges and opportunities for marketers
    • And much more.
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    39 m
  • Ep. 24 Melissa Rosenthal (CMO at Insight Timer)

    Ep. 24 Melissa Rosenthal (CMO at Insight Timer)
    Feb 29 2024
    Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.

    In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.

    Join us as we discuss:
    • The significance of cultivating a movement larger than your product
    • The shift towards prioritizing retention over brand awareness
    • The pitfalls of adhering to the growth-at-all-costs playbook
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    44 m