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Ann Carden is a Strategic Business Growth Consultant and CEO of A. Carden Inc., and founder of the “Expert In You” brand and Influence Marketing & Media Agency. She is a 3x Author & #1 Int. Bestselling Author, Speaker, podcast host, and magazine publisher. Ann has over four decades of business, marketing, and sales experience. Working as a consultant/coach since 2010, Ann has helped hundreds of coaches, consultants, and service businesses add hundreds of thousands and millions of dollars to their business in over seventy industries.

On today's episode, we cover:

• Ann's favorite brew (1:32)
• The best platforms for lead generation (3:16)
• Pro tips for using LinkedIn as a lead gen goldmine (6:01)
• How to grow a professional service business (22:52)
• Ann's hot take on finding new career opportunities (25:55)
• Final thoughts and takeaways (26:45)

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Virginia Buechel is the Marketing Director of Rockaway Recycling. Virginia graduated with a degree in history with hopes of doing research in museums. After graduating, she was sucked into the marketing world by accident and hasn’t looked back since. Over the years, she has helped her family's business jumpstart into the digital age in an otherwise old-school industry in scrap recycling.

On today's episode, we cover:

• Virginia's favorite brew (1:21)
• What small business marketing success looks like (2:26)
• Why Google is a powerhouse for SMB brands (8:07)
• The Full Stack Marketer approach (13:56)
• Virginia's hot take on YouTube marketing (20:37)
• Final thoughts and takeaways (25:17)

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Visit yourfullstackmarketer.com

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Henry Wong is the President and Brand Strategist of Vyoo (pronounced ‘view’), a branding and content company based in Toronto. He has guided small upstarts and SMEs to 500 level companies. His roots spanning over 25 years include being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota and Procter & Gamble, Henry has guided politicians, professional athletes, TV personalities as well as CEOs with their personal brands.

On today's episode, we cover:

• Henry's favorite brew (1:36)
• What people get wrong about storytelling (4:04)
• How to start a brand story (5:46)
• Henry's book, 'Telling Your Story, Developing Your Brand' (7:31)
• The challenges most brands are facing today (10:43)
• Henry's hot take on AI and brands (15:48)
• Final thoughts and takeaways (20:14)

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Visit www.vyoobrand.com

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For over 17 years Stephen has been instrumental in shaping businesses, leveraging the F.R.E.E.D.O.M framework. The system seamlessly integrates logical decision making, focused on leadership and systematic improvements to drive results. Stephen’s unique gift lies not just in strategic planning but in forging powerful relationships that bolster organizational unity and enhance team efficacy.

On today's episode, we cover:

• Stephen's favorite brew (1:36)
• Developing an entrepreneurial mindset as a volunteer firefighter (3:03)
• How to approach leadership and communication as a business owner (11:57)
• Four Pillars to Stephen's FREEDOM Framework (19:41)
• Stephen's hot take on gurus and coaches (31:18)
• Final thoughts and takeaways (35:22)

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Visit www.metricmentorlabs.com

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Over the past 9 years, Mike has built a business that flipped over 90+ houses and owns over 100 rentals by the age of 31. Creating multiple companies that generate over $1,000,000 in revenue, sold tens of thousands of copies of his book (making him an Amazon best selling author) , he is the founder of Real Estate Wealth Builders which is an educational company that helps real estate investors quickly scale their real estate business.

On today's episode, we cover:

• Mike's favorite brew (1:23)
• Mike's journey into entrepreneurship (2:51)
• Building community on Facebook (7:35)
• Creating your own growth (12:54)
• How the internet has changed business for the better (15:13)
• Mike's hot take on reframing your mindset (16:36)
• Final thoughts and takeaways (19:20)

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Visit www.rewbuilders.com

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Amanda is a professional copywriter and ex-corporate marketer who wants brands to harness tech like AI in smart ways to create better content for their customers. Her marketing background spans hotels, casinos, beauty, apps and lifestyle brands and her passion is crafting persuasive sales copy.

On today's episode, we cover:

• Amanda's favorite brew (1:15)
• How to safely use AI for content marketing (2:20)
• Using ChatGPT as a content partner (5:31)
• Global limitations on AI content generation (10:27)
• Amanda's curated AI toolkit (16:10)
• Amanda's hot take on AI in marketing (21:30)
• Final thoughts and takeaways (28:20)

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Visit cre8tivecopyuk.com
Download The Copywriter's Formula: Tips for Exceptional Sales Copy Anyone Can Use

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Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.

Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.

On today's episode, we cover:

• Chase's favorite brew (1:59)
• What is a purpose-driven brand (2:57)
• How brand purpose drives business growth (8:34)
• The state of greenwashing and how it can damage a brand (12:18)
• Chase's background in film & TV - brand purpose in storytelling (16:12)
• Final thoughts and takeaways (20:40)

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Visit vanquishmediagroup.com

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Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach for impact-driven businesses. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.

On today's episode, we cover:

• Erin's favorite brew (1:19)
• Why building a personal brand is so challenging (2:34)
• Does everyone need a personal brand (6:33)
• A masterclass on brand communication (14:02)
• How marketers can rebel against the noise (21:00)
• Final thoughts and takeaways (25:16)

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Visit erinandreacraske.com

Special Offers From Erin (Redeem Here)

• A gift of two full coaching sessions
• A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
• Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials

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