Episodios

  • Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas

    Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas
    Sep 24 2024
    Welcome back to Camp Content, where we explore content creation and revenue growth. Today, we feature Steven Thomas, Chief Revenue Officer at Asigra, who brings over 25 years of experience in enterprise SaaS, cybersecurity, and data protection. Host Molly Ruland and Matt Billman will discuss Stephen’s career across companies like Risk Optics and Symantec, and his role at Asigra in Toronto with their SaaS Assure platform. Tune in to learn how Steven uses AI in sales, builds client relationships, and the leadership lessons he values

    Connect with Stephen: https://www.linkedin.com/in/stephenthomascissp/

    Website: https://www.saasassure.com/

    Episode Timestamps:
    00:00 - Intro
    00:29 - Boosting Data Backup Partnerships with Midsize MSPs
    05:34 - Navigating Email Marketing Amid Tech Giant Updates
    07:03 - Supercharging Engagement Through LinkedIn and Events
    11:46 - Pinpointing and Engaging MSP Target Clients
    14:53 - Crafting Winning SaaS Strategies for MSPs
    17:47 - Streamlining Payments and Fostering Community Growth
    20:44 - A Leadership Approach by John Elled
    23:28 - Navigating Product Development for Startups
    25:17 - Embracing the Impact of Authentic, Imperfect Writing
    26:47 - Escaping AI Constraints for Creative Freedom
    27:55 - Outro

    Quote of the Episode: "Focus on knowing your ideal customer. For us, it's managed service providers targeting specific clients."— Stephen Thomas

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    28 m
  • Navigating AI in Marketing: Insights with Fernanda Ave

    Navigating AI in Marketing: Insights with Fernanda Ave
    Sep 7 2024
    Welcome back to Camp Content! In this episode, join our hosts, Molly Ruland, as we dive into the world of AI and content marketing with Fernanda Ave, Chief Marketing Officer of I 2a2. Discover Fernanda's favorite reads, productivity tools, and successful content marketing strategies. Learn about her campaign boosting female participation in AI courses in Brazil and I 2a2's efforts bridging AI ecosystems between Canada and Brazil. Get inspired by discussions on leadership, marketing, and AI's future. Tune in as they navigate the future landscape of AI, marketing trends, and the influence of educational content in driving transformative outcomes.

    Connect with Fernanda: Fernanda Ave | LinkedIn

    Website: i2a2.academy

    Episode Timestamps:

    00:00 - Intro
    02:13 - AI's Impact on Content Marketing in Podcasts
    06:18 - Key Project Goal Communication
    07:50 - Corporate AI Training Offerings
    12:23 - AI's Effects on Canadian Productivity
    15:47 - Partnering for Campaign Success
    20:10 - Bilingual Content Creation Excellence
    21:44 - Canada's AI Development Role
    26:56 - Stimulating Creativity in Business
    29:30 - Notion: An Adaptable Organizational Tool
    35:47 - Outro

    Quote of the Episode:

    "Understanding the impact of technology is key to market transformation and innovation." — Fernanda Ave

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    36 m
  • Navigating Telecom's Future with Steve Smith

    Navigating Telecom's Future with Steve Smith
    Sep 1 2024
    Welcome back to Camp Content! In this episode, join our hosts, Molly Ruland, as we delve into the significance of exceptional customer experiences and employee appreciation at Live Oak Fiber with our special guest, Steve Smith, Chief Revenue Officer at Live Oak Fiber. Together, we cover the unique in-house career opportunities and positive work culture. Steve also discusses their diverse marketing strategies, rapid growth, and customer-centric approach.

    Tune in for insights into communication trends and engaging with your audience for success.

    Connect with Steve: Steve Smith | LinkedIn
    Website: Reliable High-Speed Fiber Internet | LiveOak Fiber

    CTA & Description: To learn more contact us here: Contact us - LiveOak Fiber

    Episode Timestamps:

    00:00 - Intro
    01:48 - Business Consultancy for Digital Expansion
    07:15 - School Connectivity Challenges
    07:47 - Consumer-Focused Company Launch
    15:26 - Marketing: Orchestrating Success
    19:09 - Enhancing Teamwork with Diverse Perspectives
    22:48 - German Decision-Making and Vehicle Innovation
    24:45 - Leadership, Teamwork, Perseverance
    30:32 - Celebrating Progress and Approachability
    32:33 - Outro

    Quote of the Episode: "Conduct your marketing efforts with precision and balance for optimal impact." — Steve Smith

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman

    Powered by: Heartcast Media
    http://www.heartcastmedia.com
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    33 m
  • Sales Leadership to SaaS Recruitment with Travis Janko

    Sales Leadership to SaaS Recruitment with Travis Janko
    Sep 1 2024
    Welcome back to Camp Content! In this episode, join our hosts, Molly Ruland, as we welcome guest Travis Janko, a seasoned sales leader known as the "GSD coach." Explore Travis' startup journey, hiring insights in the SaaS industry, task prioritization tips, and work-life balance strategies, along with recommended tools. Enjoy a fun game, discussions on vacation spots, and Travis' criteria for sales candidates. Tune in to this engaging episode for actionable advice and personal anecdotes.

    Connect with Travis: Travis Janko | LinkedIn

    Website: GSD Coach & Recruiting

    CTA & Description: We help growing sales organizations hire the top 5% of salespeople, FAST!

    Episode Timestamps:

    00:00 - Intro
    01:47 - Sales, Leadership, Recruitment Mastery
    04:13 - Shifting Hiring Trends
    07:01 - Navigating Increased Applicants
    12:35 - Crucial Sales Training for Small Businesses
    13:24 - Key Questions for Client Vetting
    17:29 - Future Success: Honesty and Patience
    22:51 - Thrilling IPOs, Acquisitions, and Major Transformations
    35:39 - Morning Routines Over Technology
    37:29 - Efficiency through Time Blocking
    40:00 - Outro

    Quote of the Episode: "Strive for uniqueness and distinction. Make every first interaction leave a lasting 'wow' impression."— Travis Janko

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    41 m
  • Adapting to core business shifts with Steven sheiner

    Adapting to core business shifts with Steven sheiner
    Aug 14 2024
    Welcome back to Camp Content! In this episode, join our hosts, Molly Ruland, as we're thrilled to have Steven Sheiner, a seasoned professional with over 35 years of experience in media and marketing. Explore Internet-driven sales dynamics and core business shifts with Steven as he shares wisdom on AI, marketing consistency, and balancing trends. Gain valuable insights on customer relationships, continuous learning, and the future of content marketing and SEO.

    Tune in for actionable advice that could transform your business strategies.

    Connect with Steven: Steven Sheiner | LinkedIn

    CTA & Description: Free consulation; A conversation to explore if I can help

    Episode Timestamps:

    00:00 - Intro
    01:16 - Internet's Influence on Sales
    07:01 - Consulting Across Industries
    08:20 - Rapid Planning with Software for Content Marketing
    15:06 - AI for Enhanced Product Insights
    19:07 - Content Marketing and SEO Trends
    23:30 - Extending Revenue with Client Adjacencies
    27:22 - Relationship Importance for Success
    30:25 - Interviewing Bright Minds, Knowing When to Pause
    33:12 - Broadening Understanding through Experiences
    39:57 - Outro

    Quote of the Episode: "Embrace content marketing to ensure your brand is easily found when seekers are in need of information." — Steven Sheiner

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,
    http://www.heartcastmedia.com
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    41 m
  • Leveraging the magic of partnerships with Bridget Murphy

    Leveraging the magic of partnerships with Bridget Murphy
    Aug 8 2024
    Welcome back to Camp Content! In this episode, join our hosts Molly Ruland as we are delighted to welcome Bridget Murphy, the ingenious founder of Envision Promotions. From her impressive background at Disney and News Digital Media, Bridget shares invaluable insights on empowering women and entrepreneurs. Whether you seek to forge impactful connections as a small business or simply want to uncover the enchantment of strategic partnerships, this episode is brimming with actionable advice and motivating narratives.

    Connect with Bridget: Bridget Murphy | LinkedIn

    Website: http://www.envisionp.com

    CTA & Description: Check out our portfolio of partnerships on our website at Portfolio — Envision Promotions and contact us at Contact Us — Envision Promotions

    Episode Timestamps:
    00:00 - Intro
    05:01 - Agency Grows Game Sales
    08:40 - Consumer Focus, Values in Partnerships
    12:04 - Meaningful Partnerships with Nonprofits
    14:28 - Collaboration, Authenticity in Engagement
    17:08 - Cross-Promotion Vital for Small Businesses
    20:48 - Successful Partnerships for Exposure, Revenue
    23:53 - Unique Consumer Engagement
    26:44 - Outro

    Quote of the Episode: "Our dedication to client success drives our satisfaction and achievements." — Bridget Murphy

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    28 m
  • Exploring AI's Role in Expanding Services and Growth with Steven Tedjamulia

    Exploring AI's Role in Expanding Services and Growth with Steven Tedjamulia
    Aug 5 2024
    Welcome back to Camp Content! In this episode, join our hosts Molly Ruland and Matt Billman as they converse with Steven Tedjamulia, the CEO and founder of Social Lift. With 25 years of experience in customer-focused strategies and AI tech, Steven's insights on generative AI boosting productivity for B2B tech companies are key. From innovative case studies to actionable AI integration strategies, he shares a vision for job creation in developing nations.

    Tune in for this insightful talk on AI-driven marketing and sales strategies!

    Connect with Steven: Steven Tedjamulia | LinkedIn

    Website: http://sociallift.com

    Episode Timestamps:

    00:00 - Intro
    01:17 - AI Marketing Innovations from Rexburg
    06:27 - Expanded Services Spark Growth
    09:32 - Business Transformation through Predictive Analytics
    13:38 - Empowering AI Education with US Resources
    16:19 - Productivity Boost for Small Business Podcasts
    18:30 - Data Analysis Passion
    21:21 - Global Marketing and Sales Training Programs
    27:04 - Outro

    Quote of the Episode: "Empowering experts with tools, training, and AI education to unlock their exceptional abilities." — Steven Tedjamulia

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    28 m
  • Eco-Innovations and Emotional Intelligence with Adrian Fulle

    Eco-Innovations and Emotional Intelligence with Adrian Fulle
    Aug 1 2024
    Welcome back to Camp Content, where we explore the forefront of content marketing! In this episode, hosts Molly Ruland and Matt Billman engage in a compelling discussion with Adrian Fulle, the dynamic CEO of Good Salt Life. Adrian discusses AI in content creation, balancing emotion and data in marketing, and eco-friendly solutions. Discover Good Salt Life’s mission, decision-making neuroscience, storytelling in marketing, and Adrian’s Harvard achievements.

    Tune in for a conversation bridging emotional intelligence and innovative marketing for a cleaner, greener world!

    Connect with Adrian: Adrian Fulle | LinkedIn
    Website: Goodsaltlife.com

    Episode Timestamps:
    00:00 - Intro
    01:25 - Reflecting on Remarkable Products
    04:02 - Eco-Friendly Cleaning Innovations
    07:13 - Future Enthusiasm, Health Concerns Addressed
    10:53 - Consumer and Animal Health
    15:01 - Emotion and Value in Decision-Making
    17:39 - Emotional Resonance in Marketing
    22:18 - Sales Success through Emotional Bonds
    24:20 - Strategy and Cognitive Understanding
    27:09 - Concept Development
    34:57 - Chemicals' Diverse Uses
    41:35 - Outro

    Quote of the Episode: "The human mind merges intuition with AI, forging paths of inspired choices." — Adrian Fulle

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    43 m