Episodios

  • Creative Architects - Season 1 Recap
    Dec 13 2023

    In this installment of Creative Architects, Angela looks back at the 12 episodes of Season 1 and gives an overview of what worked and what didn’t, statistics on views and downloads, and some plans in the works for Season 2 in 2024.

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

    Discussion Points:

    • Statistics from the podcast in 2023 - views and follows, etc.
    • Keeping the podcast to 20-30 mins
    • Format experiment - short video clips
    • Introducing Angela to a new audience
    • Youtube views and custom thumbnails
    • Thank you for your support!

    Resources:

    Angela Hollowell LinkedIn

    Email Castos

    Castos Website

    Join Castos Connect

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    33 m
  • Are creator businesses scalable? How to leverage your community for growth. - with Danielle Corbett
    Nov 15 2023

    One of the hardest things about leading a creative community is sustaining it. What happens when the needs and wants of the community change?

    In this episode, I speak with Danielle Desir Corbett, Founder of Women of Color Podcasters and creator of the Grants for Podcasters newsletter. Danielle and I talk about why she transitioned the WOC Podcasters group from a free group to a paid membership, the challenges of growing the community, and why she ultimately decided to end the community. Don't worry – that's not where the story ends. Her baby boy gave her the push she needed to start writing her newsletter, Grants for Creators, which is hosted on Substack. The common thread in both ventures is to start new ventures while you're scared and to allow your community to show up for you in even greater ways than you can imagine. I really enjoyed this last interview of the season, and I think you will too.

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

    Discussion Points:

    • Migrating the WOC community to a paid service
    • A retreat that didn’t happen
    • The newsletter and its origin story
    • Looking forward, challenges, highs and lows

    Resources:

    Sign up for Grants for Creators Newsletter

    Women of Color Podcasters

    Danielle Desir Corbett on Twitter/X

    Angela Hollowell LinkedIn

    Email Castos

    Castos Website

    Join Castos Connect

    Más Menos
    26 m
  • Bonus Episode: The Life Shift Podcast with Matt Gilhooly
    Nov 1 2023

    Host Matt Gilhooly has candid conversations with people about the pivotal moments that changed their lives forever.

    We all have our stories, but through these conversations, we discover communities. We learn that there are commonalities through the ups and downs that we all face. But most importantly, we learn that we are not alone.

    The Life Shift podcast highlights life-altering moments and humanizes the struggles and triumphs through them all.

    Tune into one his most popular episodes, his conversation with Newton Cheng: https://www.thelifeshiftpodcast.com/unmasking-vulnerability-from-achieving-goals-to-embracing-emotional-depth-newton-cheng/

    Check out more episodes at: https://www.thelifeshiftpodcast.com/

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    3 m
  • Who's Jersey Is It Anyway? Creative Brand Deals Explained
    Oct 25 2023

    In this episode, I’ll be breaking down two of the biggest creator brand deals that were recently announced – the Feastables and Charlotte Hornets collaboration and Spotify and Barcelona FC collaboration, and what they mean for the future of the creator economy. I’ll also be talking about the changes coming to Google Podcasts, Spotify’s newest AI voice translation feature in beta, and what’s new with Beehiiv, a newsletter platform built for growth.

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

    Discussion Points:

    • Climate Week visit to NYC- what’s the future for physical media?
    • Feastables and the Charlotte Hornets jersey rights
    • Creating exclusively for the Spotify platform
    • Putting podcasters on the same level with sports
    • What will merch look like in the future?
    • How will podcasts influence in the future?
    • Potential Youtube podcast changes
    • Email newsletters, Beehiiv and Swapstack
    • ConvertKit/SparkLoop
    • Spotify’s AI translation tool

    Resources:

    Angela Hollowell LinkedIn

    Email Castos

    Castos Website

    Join Castos Connect

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    14 m
  • Fuel Your Creativity: Harness the Power of Your Creative Community
    Oct 18 2023

    In this episode of Creative Architects, host Angela Hollowell discusses the difference between free and paid communities as well as the different types of creator business relationships you can have and ways you can find and grow your network.

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

    Discussion Points:

    • Seeing your contemporaries as collaborators, not competition
    • Past guests with free and paid communities
    • Differences between free and paid community benefits
    • Earnings – is it worth it?
    • Types of creator relationships
    • Sponsors and brand partners
    • Growing by posting on social media
    • Events and conferences
    • How can you contribute?
    • Join the Castos Connect community

    Resources:

    Join Castos Connect

    Angela Hollowell LinkedIn

    Email Castos

    Castos Website

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    13 m
  • Bonus Episode: The Chop Shop with DJ React and Eddie James
    Oct 11 2023

    Welcome to The Chop Shop: A Music Production Podcast. Join Music Producers DJ React and Eddie James every week as they sit down and chop it up with some of the most prolific musicians, producers, and audio engineers in the business. React is a veteran DJ and producer who has worked on projects with the likes of D12’s Denaun Porter, DJed on Eminem’s Shade45 channel on SiriusXM, & was the Official DJ for the New York Jets. Eddie James is a staple in the HipHop community, who has produced music for Multi Platinum Rapper Jadakiss, Joe Budden, Big Daddy Kane, Queen Latifah & Many More.

    Please enjoy this clip of The Chop Shop with 5 time grammy award winning Focus… (pronounced Focus 3 dots), the son of Bernard Edwards Sr, the bassist from the group Chic. It was Dr. Dre who recognized his talent and skills, which is why in 2001 he signed him as a staff producer for Aftermath. Dr. Dre, Beyoncé, Eminem, Kendrick Lamar, Anderson Paak, The Game, Snoop Dogg, Christina Aguilera, Jennifer Lopez, 50 Cent, Busta Rhymes, Pink, and N’SYNC are among the many artists that Focus 3 dots has produced music for.

    Listen to this episode and more at www.officialchopshoppod.com & stream now wherever you

    listen to podcasts. Powered by React Media.

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    35 m
  • Uncover Powerful Insights with Audience Research on Sparktoro - with Rand Fishkin
    Oct 4 2023

    In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the different ways you can use audience research, and what's on the horizon for Sparktoro v2.

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

    Discussion Points:

    • Who are your listeners - Sparktoro
    • TikTok vs other platforms, its follower-ship
    • How to view your audience data
    • Interesting cross-over marketing - Legos and D&D
    • Differences between ‘sources of influence’
    • Twitter listened to its users and responded
    • Use the words your customers use to describe your product
    • Start with surveys of your email list
    • What’s on the horizon for SparkToro?

    Resources:

    Rand Fishkin LinkedIn

    SparkToro

    Angela Hollowell LinkedIn

    Email us at Castos

    Castos Website

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    29 m
  • Growing Creator Wizard with email marketing and a creative team with Justin Moore
    Sep 20 2023

    In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career.

    Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now.

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

    Discussion Points:

    • Justin's journey from YouTube star to creator economy pioneer
    • The transformative impact of a single month's AdSense earnings
    • Decision to diversify income streams and enter influencer marketing
    • Pivoting from YouTube to email marketing for growth
    • Imposter syndrome and building a team
    • Diversifying income in the creator economy
    • Justin's moment of realization after a re-engagement campaign result
    • Building trust with followers for successful influencer marketing
    • Evolution of Creator Wizard and assembling a freelance team
    • Learning from past failures to avoid ongoing business costs
    • Hiring and promoting from within the community
    • Focusing on 'zone of genius' tasks to drive business growth

    Resources:

    Creator Wizard

    Justin Moore LinkedIn

    Angela Hollowell LinkedIn

    Castos Website

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    24 m