Moms. You might picture them chasing after toddlers or packing lunches, and yes, part of their reality involves those things. But here's a fact that may surprise you: they're the largest economic force driving consumer markets.

Picture them less as stressed-out parents and more as confident shoppers with credit cards in hand. They're not just buying diapers and snacks; they're the real decision-makers behind a vast range of household purchases.

In this episode, I spoke with Maria Bailey, an authority on marketing to moms, award-winning author, radio host, former Lifetime TV host, speaker, and CEO of BSM Media.

We discuss how moms with credit cards represent a significant buying group and emphasize the importance of tailoring marketing and product development to this demographic, even for products where moms might not be the end users.

Tune in!

Key Takeaways

Intro (00:00)

Why moms are a main consumer group (01:52)

The evolving demographics of moms (04:50)

Gen Z moms entering the market (08:12)

Importance of online reviews for moms before buying (14:06)

Younger moms and in-store research (17:59)

Consistent values across mom demographics (32:26)

Future of influencer and affiliate marketing (40:21)

Additional Resources

Connect with Maria Bailey

- LinkedIn: https://www.linkedin.com/in/mariabaileybsm/

- X/Twitter: https://x.com/MariaBailey?s=20 https://twitter.com/MomTalkRadio

- Instagram: https://www.instagram.com/momtalkradio/

- Facebook: https://www.facebook.com/MariaBaileyBSM

- Find all Maria Bailey books here: https://www.amazon.com/stores/Maria-T.-Bailey/author/B001HCWBFC

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon's FBA program offers sellers immense convenience, but staying on top of evolving fee structures is crucial for maintaining profitability.

2024 brings some significant FBA fee changes, and in this episode, I am joined by Avenue7Media's experts, Malia Kim and David Wilhelm, to break them down and offer strategies to help you adapt and stay profitable.

We dissect the adjustments in FBA Inbound, Storage, and Fulfillment fees, offering insights and strategies to navigate and mitigate these costs effectively, ensuring sellers stay ahead in the competitive Amazon landscape.

We also look at how these changes could affect your competitiveness in the marketplace, including your Buy Box win rate and search visibility.

While these changes might initially feel complex, there's an important takeaway: Amazon is offering ways for sellers to gain greater efficiencies that can offset some of the costs associated with them.

Tune in now to adjust your strategy proactively to the new changes and take control of your Amazon success in 2024!

Key Takeaways

Intro (00:00)

Breakdown of inbound and storage fees (01:29)

Amazon FBA cost increases and optimization strategies (07:03)

Benefits of opting out of certain fees (12:25)

Examination of decreased FBA fulfillment fees (17:10)

Partnering with Amazon to reduce waste and improve shipping efficiency (29:04)

Analysis of Amazon FBA storage fee adjustments (35:09)

Amazon's business strategies and impact on sellers (40:05)

Amazon's Warehouse and Distribution Services and winning the Buy Box (48:01)

Additional Resources

Malia Kim’s LinkedIn: https://www.linkedin.com/in/maliakim/

David Wilhelm’s LinkedIn: https://www.linkedin.com/in/davidwilhelm100/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Unless you have been living under a rock, you must have heard about the Amazon aggregators/acquirers' recent struggles and the bust of their business model. In fact, Thrasio, the biggest aggregator, recently filed for Chapter 11 bankruptcy protection.

But even though the aggregators bit off more than they could chew and bought businesses at sky-high valuations, the market for product companies is still active.

In this episode, I have the cofounders of GW partners, Chris Shipferling and Jason Somerville, to talk about the market for product companies and how to maximize your business value all the way to exit. Their investment banking firm prepares product companies for optimal valuation and sale

Chris and Jason give an inside look at all the things buyers/acquirers are looking for in today’s market to prepare your product company for an optimal valuation and sale.

From focusing on certain sectors to understanding the pivotal shift from growth to profitability, we cover a lot of ground with all the steps you need to take to ensure a lucrative exit.

If you're aiming for that ultimate wealth-creation event through the sale of your company, don't miss out on this episode!

Key Takeaways

Intro (00:00)

Current market trends and active sectors (01:13)

Insights on M&A activities and market conditions (03:15)

Amazon-centric businesses and valuation changes (05:13)

GW Partners' unique approach to selling companies (10:04)

The transition from Amazon-only to multi-channel strategies (16:42)

What buyers look for in acquisition targets (23:01)

Ideal client profile for GW Partners (29:11)

Strategies for improving profitability (35:40)

Predictions on market rationality and future trends (38:44)

Additional Resources

Connect with Chris and Jason

- Website: Gw.partners

- Chris Shipferling: https://www.linkedin.com/in/chrisshipferling/

- Jason Somerville: https://www.linkedin.com/in/jason-somerville-7273b71a/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Did you know that the seeds of artificial intelligence were sown as far back as 1937, thanks to Alan Turing's groundbreaking work?

Today, we are joined by Dr. Richard Routh, a distinguished expert in the field with a Ph.D. in artificial intelligence, for a discussion on the fascinating history of artificial intelligence and its profound impact on businesses.

Dr. Routh brings a wealth of experience, having founded the US Army's Artificial Intelligence Training Center and served as the president of GINESYS, Inc., a leading company specializing in AI solutions for various industries. Currently, at the helm of Tri 7 Services, Dr. Routh leads the charge of providing cutting-edge AI solutions to corporate clients.

In this conversation, we delve into the extensive history of AI, dispelling the myth that it's a recent 21st-century innovation. Dr. Routh sheds light on the foundational concepts established by pioneers like Alan Turing in 1937, emphasizing that recent advancements are a result of improvements in computing power and data availability.

Stay tuned as we explore how businesses can leverage AI for enhanced efficiency and customer service, highlighting its pivotal role in shaping modern business strategies.

Don't miss a masterclass on the historical evolution and practical applications of AI for your business, particularly in eCommerce.

Key Takeaways

Intro (00:00)

Historical Context of AI (01:02)

Misconceptions about AI's novelty (05:38)

Generative AI's potential and risks (12:43)

AI's role in business innovation (27:07)

Ethical Considerations AI development (31:48)

Additional Resources

Connect with Dr. Richard Routh

- Website: https://www.tri7services.com/about/

- Email: rrouth@Trie7Services.com

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Have you ever wondered how giants like Amazon continue to grow in the face of economic uncertainty? The answer lies not just in resilience but in strategic innovation and foresight.

The latest Amazon Q4 earnings call revealed more than just numbers; it disclosed Amazon's roadmap for 2024 with confidence and ambition.

I am joined by two special guests: Annie Palmer, a technology reporter for CNBC specializing in Amazon and e-commerce, and Rohit Kulkarni, a managing director and senior research analyst at Roth MKM Ventures covering internet and capital markets.

Together, we dissect the key takeaways from the earnings call, exploring the giant's strategies for overcoming past economic hurdles and its bullish outlook for 2024.

We also discuss Amazon's focus on AI, its impact on future revenues, the continued evolution of its advertising and fulfillment efficiencies, and its approach to addressing potential regulatory challenges.

Whether you're interested in eCommerce, technology, business strategy, or the future of retail, this episode is for you.

Tune in to discover the innovative steps Amazon is taking to maintain its market dominance, how they are using AI to stay ahead of the curve, and how they're adapting to economic headwinds and regulatory challenges.

Key Takeaways

Introduction and guest backgrounds (00:00)

Amazon's key messages from the Q4 earnings call (02:20)

Amazon Layoffs and Strategic Investments in AI (05:42)

Generative AI's impact on the Amazon workforce (10:48)

Breakdown of potential revenue from AI (15:34)

Amazon's growth strategies, including fresh food and grocery expansion (23:05)

Amazon's profitability and growth potential (30:06)

Amazon's international market potential (36:28)

Competition with TikTok and other marketplaces (41:13)

AI investments and future outlook (49:56)

Additional Resources

Connect with Rohit Kulkarni

- LinkedIn: https://www.linkedin.com/in/rohitkulkarnilnkd/

- X/Twitter: https://twitter.com/chakkoomaster

- Website: https://www.roth.com

Connect with Annie Palmer

- LinkedIn: https://www.linkedin.com/in/annierpalmer/

- X/Twitter: https://x.com/annierpalmer?s=20

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

The eCommerce space has undergone significant changes in recent years, presenting both business challenges and opportunities.

Financial Models haven't changed, but the mood around which financial metrics matter most certainly has. Tyler Jefcoat, CEO of Seller Accountant and a seasoned entrepreneur, joins me to unpack what's changed for 2024.

He remains optimistic about the future of eCommerce, highlighting the valuable lessons businesses have learned from the challenges of the past years.

As the business landscape improves, companies are better equipped to manage their portfolios, control expenses, and measure return on investment.

With the expectation of normalized interest rates and improved cash flow, Tyler predicts a resurgence in brand exits and increased opportunities for growth.

It is evident that a combination of prudent financial management and innovative marketing strategies will be critical to sustained success in eCommerce in 2024.

Tune in to this episode for a detailed breakdown of evolving metrics, market dynamics, and strategic decision-making that will shape the outlook for eCommerce brands in 2024.

Key Takeaways 

Intro (00:00)

eCommerce shifts to expect in 2024 (01:01)

How to plan for the return of brand exits (05:27)

How to get capital for growth with increased interest rates (11:38)

Track these new KPIs for 2024 (16:21)

Leveraging Connected TV and TikTok influencing for growth (28:25)

Why you MUST be on Amazon even if other channels seem profitable (34:03)

Additional Resources:

Website: https://www.selleraccountant.com

LinkedIn Profile: https://www.linkedin.com/in/tylerjefcoat/

Twitter/X: https://twitter.com/selleraccountan

Facebook: https://www.facebook.com/SellerAccountant

---

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Ever wondered what it takes to make a brand like OLLY shine on Amazon and other marketplaces? 

Buckle up because today we have the lady who makes the magic happen, the Amazon Manager at OLLY supplements, Summer Jubelirer.

From CommerceHub to Hydralyte, Summer's been a seasoned veteran in the eCommerce game long before joining OLLY. Now, she tackles the ever-evolving Amazon landscape with a smile and a strategy (and co-hosts a hilarious podcast called "Always Off Brand").

OLLY is one of the most successful and beautifully branded Amazon businesses globally, and Summer has played a role in this.

With a wealth of experience in the eCommerce realm, Summer takes us on a journey through her career and shares valuable insights into the challenges and surprises faced at OLLY, as well as predictions and thoughts regarding Amazon's push into Streaming TV in 2024, the Always of Brand podcast that Summer co-hosts as well as other marketplaces to pay attention to.

Summer provides a glimpse into where her team will be directing their attention, revealing potential marketplaces beyond Amazon that they are exploring and why these avenues are worth their consideration. 

Key Takeaways

Intro (00:00)

Summer Jubelirer’s eCommerce career path and brand management (01:16)

Brand-agency relationships and effective communication (06:19)

Agency-brand communication and collaboration  (09:47)

Amazon marketing strategies and tactics (14:20)

eCommerce attribution, fulfillment challenges, and inventory management (21:14)

Amazon vendor strategies and communication (28:09)

Amazon advertising and connected TV (35:56)

Additional Resources:

- Summer Jubelirer’s LinkedIn: https://www.linkedin.com/in/summerjubelirer/

- Always Off Brand Podcast: https://alwaysoffbrand.libsyn.com/

---

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

2023 is coming to a close, and what a year it's been for Amazon sellers! From Andy Jassy's cost-cutting measures to the rise of TikTok Shop, there's been no shortage of change and disruption.

In this episode, Shannon and I discuss our January predictions of what would happen in 2023 and take scores based on what we got right and wrong.

You know, when I look back at this year, our crystal balls were a little foggy, but we gave it our best shot. Predicting the twists and turns of the eCommerce world is no easy feat. We did okay, though.

We both expected to see increased antitrust scrutiny of Amazon in 2023. This prediction also came true, with the FTC filing a lawsuit against Amazon in September. The outcome of this lawsuit is still uncertain, but it could have a major impact on Amazon's business in the years to come.

Tune in to this episode to hear how we did with our predictions and what we expect going into 2024!

Key Takeaways

Intro (00:00)

Amazon growth and profitability in 2023 (01:51)

Amazon acquisitions and antitrust concerns (06:50)

Advertising and influencer marketing (12:01)

Buy with Prime predictions (19:39)

Amazon treating sellers like true partners (25:11)

Amazon disruptors in 2023 - TikTok? (27:31)

Sourcing moving away from China (34:54)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!