In this insightful conversation, George Coudounaris, Co-Host & Founder of The B2B Playbook, and Shubhra Sinha, VP-Marketing at Denave delve into the nuances of demand generation, debunking common misconceptions and sharing practical strategies. From understanding the key differences between demand generation, lead generation, and demand capture to navigating the challenges of ABM and leveraging the power of AI, this video offers invaluable insights for B2B marketers seeking to drive growth and achieve alignment between sales and marketing. Don't miss this opportunity to learn from industry experts and discover how to build a high-impact demand generation framework.

Key takeaways:

• The critical differences between demand generation, lead generation, and demand capture.
• Why focusing solely on lead generation might be holding you back.The 5 BE's Demand Gen Framework - a simple yet powerful approach to B2B marketing success.
• How to measure ABM success beyond just leads and form fills.
• The minimum Martech stack you need to launch effective demand gen campaigns. ️
• Scalable strategies for driving action across the entire sales funnel.
• How GenAI is revolutionizing demand generation efforts.
• Plus, a fun twist: What superpower would you choose to boost your marketing?

Stop guessing, start growing!

Listen now and discover the secrets to building a demand generation framework that delivers real results.

Bonus:
Get insights into The B2B Playbook's free 10-step guide to Sales and Marketing Alignment! Unlock Demand Generation Course here -- https://theb2bplaybook.com/demand-generation-course

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Join us for an insightful discussion on the dynamic fusion of AI and Account-Based Marketing (ABM) with industry leaders Shubhra Sinha, VP of Marketing at Denave, and Arun Gopalaswami, CEO & Co-Founder of Recotap ABM Platform. In this video, we explore how AI is revolutionizing ABM strategies, driving personalized marketing campaigns, and delivering unprecedented results. Gain valuable insights from Shubhra and Arun on leveraging AI to optimize your ABM efforts and stay ahead in the competitive market.

Don't miss this opportunity to learn from the experts and enhance your marketing strategies!

Topics Covered:

• The integration of AI in ABM
• Benefits of AI-driven ABM strategies
• Real-world examples and case studies
• Future trends in AI and ABM

Speakers:

• Shubhra Sinha, VP of Marketing at Denave
• Arun Gopalaswami, CEO & Co-Founder of Recotap ABM Platform

Subscribe to our channel for more expert insights and industry trends!

#AI #ABM #DigitalMarketing #MarketingStrategies #Denave #Recotap

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Supercharge your demand gen & marketing! Join a brand new episode of "Signal to Sales" podcast featuring Srikrishna Swaminathan - Co-Founder and CEO of Factors.AI, and Shubhra Sinha, VP-Marketing, Denave. The podcast explores the future of B2B sales with data-driven storytelling & AI. Discover how to leverage account-based experiences and multi-touch attribution to optimize your funnel and boost sales. #demandgeneration

This podcast is for you if:
- You're a marketer and sales leader looking to boost your sales pipeline.
- You want to leverage data to craft compelling stories that resonate with your audience.
- You're curious about the future of AI-powered marketing and its impact on sales.

#marketingtrends #accountbasedmarketing #B2Bsales

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Unlock the secrets to captivating the modern B2B buyer with GenAI and automation! Join us, as we embark on an in-depth exploration of AI-powered demand generation strategies with Shubhra Sinha, VP Marketing-Denave. Whether you're looking to enhance brand recall or curate a narrative that sets you apart in a saturated market, this episode is your blueprint for success.

Here's a sneak peek of what you can expect:

🔍 Understanding the power of GenAI in modern demand generation.
🚀 Tailored strategies to reach the right audience and maximize impact.
💼 Leveraging technology to drive conversions and achieve tangible results.

And much more!

Tune in for a masterclass in leveraging the full funnel advantage to catapult your company to the forefront of B2B marketing excellence.

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DenPulse Season 2 is here, and we're diving deep into the power of GenAI (Generative Artificial Intelligence) with Shubhra Sinha, VP-Marketing, Denave to supercharge your marketing strategy and maximize ROI.

In the first episode, ‘Signal to Sales’, you'll discover:

• How AI is transforming B2B marketing (60% of companies have already adopted it!)
• The challenges of today's complex buyer journeys and why traditional lead nurturing falls short
• The future of demand generation with smart tools like GenAI and marketing automation
• How GenAI personalizes communication for each decision-maker, building trust and brand leadership

Plus, you'll learn how GenAI is enabling businesses to:

• Identify high-intent accounts most likely to convert
• Target the right accounts in high-growth verticals
• Generate personalized content that resonates with specific buyer needs
• Leverage technology to free up your team's time for strategic pursuits
• And much more!

Do listen to our latest episode and get insider scoops on building supersonic demand generation campaigns from our industry experts!

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'We are Denavites' - A Song About Unity and Success

'We are Denavites' is an uplifting song celebrating unity, overcoming challenges, and achieving success together. The lyrics tell the story of Denave, a company (or organization) built on a shared vision and fueled by passion, teamwork, and resilience.

This inspiring anthem is perfect for:

• Motivating teams and individuals
• Celebrating company milestones and achievements
• Promoting diversity and inclusion

Additionally, the song includes a short sargam section, a nod to Denave's multicultural identity.

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Explore the transformative solutions offered by Denave in this enlightening video! Discover how organizations can bid farewell to data challenges as Denave steps in to revolutionize the landscape.
Learn how our expertise can expand your sales and marketing reach, unlocking new avenues for growth. Dive into the world of granular sales intelligence with Intelligent Data Services from Denave and witness how it can become a powerful tool to amplify your revenue streams.

Don't miss out on this opportunity to empower your organization and thrive in the competitive market. Watch now and pave the way for a future of limitless possibilities with Denave with this exclusive series on #DataThatMatters .

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In this episode, the focus is on optimizing the cost and effectiveness of data in sales and marketing.
Joy underscores the value of investing in accuracy, suggesting that paying a bit more for consistently precise data improves reachability and response rates.
Video talks about third-party platform considerations, highlighting factors such as user licenses, data limitations, and potential pitfalls in renewal criteria.
The discussion also touches on extra charges for features like market signals and buyer intent, emphasizing the importance of real-time validation checks for informed outreach decisions. Overall, the episode provides essential insights for businesses navigating the intricacies of data utilization and subscription platforms.

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