Episodios

  • Ep 41 - Crisis, Commerce, and Creativity: Business Scenario Rundown
    Oct 15 2024

    Welcome to the latest episode of Enterprising Minds! Join our hosts for a dynamic rapid-fire episode where they tackle a variety of business challenges. From helping a traditional retail store transition to online sales, responding to a luxury hotel chain's reputation crisis, to finding strategies for an e-commerce fashion retailer facing tough competition, this episode is packed with actionable advice. Tune in for insights, guerrilla marketing tips, and more to inspire your entrepreneurial journey.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    46 m
  • Ep 40 - Work From Home and Company Culture
    Oct 1 2024

    In this episode of Enterprise of Minds, Alex, Ruthie, and Dave explore the future of work, focusing on recent news about Amazon's decision to end remote and hybrid work for its corporate employees. The discussion covers the productivity impacts of remote vs. in-office work, the cultural dynamics of communication and collaboration, and personal experiences with both modes of work. The team debates the benefits and drawbacks of hybrid work, including considerations for employee well-being, project management, and the evolving needs of modern workforces.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    39 m
  • Ep 39 - What Works? Revisiting Marketing Revisiting Timing and Targeting
    Aug 27 2024

    In this episode of Enterprising Minds, Alex and Dave explore the intricacies of modern marketing strategies. We begin with Alex's surprising example of an effective email campaign from Valvoline and why it works so well. We then broadened the discussion to Dave's question on launching a new business today versus when they started their careers. We delve into SEO, paid search, and display ads, and examine how different marketing tactics like customer service insights, social media, and email can play pivotal roles. We also touch on the challenges and benefits of automation in small and large organizations, leveraging AI for content creation, and the concept of zero-click strategies. Whether you're a seasoned marketer or just starting, this episode is packed with valuable tips and real-world examples to inspire and guide your marketing efforts.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    51 m
  • Ep 38 - AI Fails and Evaluating AI Tools: Insights
    Aug 13 2024

    In the latest episode of Enterprising Minds, hosts Alex Pokorny and Dave Dougherty delve into an in-depth discussion about various AI tools and their effectiveness. Alex shares his recent experiment where he tested 30 data points using different AI models, highlighting the challenges and limitations he faced. The conversation touches on the issues of prompt engineering, data accuracy, and the practical applications of AI in both small businesses and enterprise settings.

    They also share personal experiences and tips on maximizing the efficiency of AI tools while addressing the current shortcomings. Tune in for a comprehensive analysis of AI capabilities and the future of AI in enterprise environments.

    Link to Apple WWDC Communications Strategies blog: https://bit.ly/3Ws1020

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    40 m
  • Ep 37 - Exploring OpenAI's Search GPT and Zero-Click Content Strategies
    Jul 30 2024

    Join Dave Dougherty and Ruthi Corcoran in Episode 37 of Enterprise Minds as they explore the latest trends in AI and digital marketing. From a light-hearted discussion on pastry preferences to a deep dive into OpenAI's SearchGPT, the duo covers topics ranging from user trust to content creation strategies. Reflecting on Rand Fishkin's insights on evolving content strategies addressing the relevance of zero-click content, they analyze the role of AI in shaping the future of content promotion. Don't miss this engaging conversation on the intersection of technology and marketing.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    41 m
  • Ep 36 - Adapting to Change: Digital Marketing's Rapid Evolution and Crappy CTAs
    Jul 12 2024

    Join Dave Dougherty and Alex Pokorny in Episode 36 of Enterprising Minds as they discuss the major changes that have shaped the digital marketing industry in recent years. They cover the evolution of social media algorithms, the transition to Google Analytics 4, the impact of AI on marketing practices, and the latest Google search changes. Plus, they provide practical tips for improving CTAs and share their thoughts on the future of AI in marketing.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    49 m
  • Ep 35 - Behind the Scenes Part 3: Editing to AI: The Secrets of Our Podcast Post-Production Process
    Jul 5 2024

    In the final behind-the-scenes episode, Dave Dougherty unveils the post-production secrets that transform Enterprising Minds from good to exceptional. This episode highlights the innovative use of AI for content repurposing and promotion, alongside strategies for efficient content management and social media optimization. Featuring tools like Canva for design and Opus clip for video snippets, it offers a treasure trove of insights for content creators and fans alike. Discover the role of technology in enhancing episodes and engaging audiences more effectively in this essential content creation guide.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    13 m
  • Ep 34 - Mastering Audience Targeting: Insights & Strategies
    Jun 21 2024

    Welcome to the latest episode of Enterprising Minds! In this episode, we dive deep into audience targeting—defining audiences, gaining insights, and effectively targeting them. Join the discussion as we explore the evolution of marketing, the impact of AI, and practical strategies for both B2B and B2C sectors. From analyzing keyword data to developing personas and using tools like SparkToro, this conversation is packed with valuable insights for anyone looking to improve their audience targeting and marketing effectiveness. Don't miss out on these expert tips and key takeaways!

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    Connect with Dave

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    Connect with Ruthi

    • LinkedIn: https://bit.ly/3ZvZH1v

    Connect with Alex

    • Website: http://bit.ly/3Z5MwVT
    • LinkedIn: http://bit.ly/3KPDmIy
    Más Menos
    41 m