Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.

CHAPTERS

00:00 – Opening segment

01:53 – The gaming landscape

05:00 – Staying efficient and profitable

08:36 – Disruptive technologies in gaming

12:02 – How big is your growth team?

14:15 – Building effective lean growth teams

17:33 – Specialized vs. broad skillsets

22:00 – Necessary skills for growth teams

23:29 – Tools and innovation for efficiency

30:10 – Adapting workflows to new tools

33:05 – Transition to Q&A

33:13 – Q: What % of revenue should go to growth?

36:02 – Q: How important are influencers in growth?

38:52 – Q: What are retention evaluation strategies?

41:16 – Q: How do you introduce game mechanics?

42:12 – Closing segment

Get more games growth insights and support at upptic.com!

#Gaming #Marketing #Advertising #GameDev #GameIndustry #UserAcquisition #Creatives #DataAnalytics

Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes!

P.S. Register for our Lean Growth webinar at upptic.com/webinars

CHAPTERS

00:00 – Opening segment

01:24 – Unity KILLS runtime fee

09:45 – Layoffs SPOOK games industry

20:53 – Will rate cuts PUMP UP gaming?

31:35 – Closing segment

#Gaming #GameIndustry #Unity #RateCut #FedReserve

Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA!

Register for our upcoming Lean Games Growth webinar at www.upptic.com/webinars

#GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks

Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results.

Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel!

#Web3 #Gaming #Marketing #GameDev

Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games.

CHAPTERS

00:00 – Opening segment

00:35 – Is web3 gaming COOKED?

30:19 – Web3 games that are doing it RIGHT!

43:40 – Closing segment

Get more games industry insights at www.upptic.com.

#Gaming #Web3

Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of.

Get more gaming insights at www.upptic.com!

#Telegram #PavelDurov #Perplexity #AI #Gaming #Marketing

Epic Games comes to mobile, Xbox pivots away from exclusives (and consoles?!), and Nvidia unveils exciting AI for NPCs. Find out how these will impact the games industry, game development, and YOU! It's all in this episode of Games Growth with Upptic!

A new MOBA-shooter hybrid game is taking Steam by storm – and it seems to have Valve's fingerprints all over it. Learn all there is to know about Deadlock!