In this episode of The High Profit Event Show, Rudy Rodriguez is joined by Andre Paradis, the founder of Project Equinox. Andre is a serial entrepreneur who has successfully grown multiple businesses to seven-figure revenues. With a unique background in dance, having performed with some of the biggest stars like Michael Jackson, Andre brings an innovative approach to relationship coaching and event management. Over the last several years, he has been instrumental in guiding men and women to improve their relationships through his impactful live events and workshops.

Andre shares his journey from the world of professional dance to becoming a relationship coach and event leader. He explains how his experiences have shaped his philosophy on the importance of creating meaningful connections and experiences at live events. Andre emphasizes the necessity of being omnipresent in marketing efforts, leveraging all platforms from social media to face-to-face networking, to attract attendees. He highlights the importance of building personal connections through various touchpoints, noting that engagement is not just about numbers but about fostering genuine relationships.

Andre dives into his unique approach to event promotion, sharing that he hosts free live events every six weeks to keep his audience engaged and continuously growing. These events are strategically promoted both online and offline, including using social media, podcasts, email marketing, and even handing out flyers in local gyms. Andre’s strategy is to create multiple touchpoints with his audience, whether through email follow-ups or in-person conversations, to ensure a deeper level of engagement and connection.

One of the key topics discussed in this episode is the concept of creating a visceral experience at events. Andre shares his insights on the importance of moving beyond traditional lecture formats to incorporate interactive elements that foster engagement. He uses his dance background to create a dynamic experience with men and women, allowing them to understand the intricacies of leading and following in relationships through movement. This hands-on approach provides a powerful mirror for attendees, reflecting their behavior in relationships and encouraging self-awareness and growth.

Andre also shares the challenges of sustaining impact beyond the event itself. He highlights the importance of ongoing support, coaching, and reinforcement to help attendees implement what they’ve learned. Andre is a firm believer in immediate action; he shares his tactic of encouraging participants to schedule follow-up coaching calls before they even leave the event venue. This strategy, he notes, significantly increases the likelihood that attendees will continue to engage with the material and integrate it into their lives.

Toward the end of the episode, Andre offers a special gift to the audience: a free 25-minute workshop designed to help women navigate the complexities of balancing career and personal relationships. He invites listeners to email him directly to receive this valuable resource and even offers a bonus opportunity to speak with him one-on-one. This workshop is part of Andre's broader mission to help individuals make informed choices about their lives and relationships, providing them with the tools to achieve both personal and professional fulfillment.

This episode is for event leaders looking to enhance their skills in audience engagement and event promotion. Andre Paradis provides a unique perspective on how to create meaningful, impactful experiences that resonate with attendees long after the event has ended. His insights on the importance of authenticity, energy, and personal connection are invaluable for anyone looking to make a lasting impact in the world of live events.

Want to connect with Andre?

Book your free workshop-...

Welcome to another insightful episode of the High Profit Event Show, hosted by Rudy Rodriguez. In this episode, Rudy sits down with David Fagan, President of Top Talent Agency. David is a highly respected figure in the event management and marketing world, having spoken at over a thousand events and earned the highest honor in The National Speaking Association. As the former CEO of Guerrilla Marketing, a book series that sold over 23 million copies in 62 languages, David has a wealth of experience and expertise. He’s also the former host of a California cable TV show and has been honored with the President’s Lifetime Achievement Award for his extensive service work.

In this episode, David shares his insights into creating engaging and interactive events that resonate with audiences. He emphasizes the importance of producing broadcast events streamed online through platforms like Facebook Live, LinkedIn, YouTube, and Roku. David discusses how themed events, such as the Think and Grow Rich Summit and the Neuroscience Summit, attract large audiences by offering valuable content and opportunities for real-time interaction. For David, the key to success is creating experiences that allow attendees to participate actively, thus increasing engagement and interest.

The conversation also dives into innovative event promotion and participation strategies. David highlights the importance of having a strong lineup of speakers and leveraging social media for promotion. He shares his experience using tools like Streamyard to broadcast events and track viewership across different platforms. David also discusses the significance of creating something that people want, rather than just what they need, to drive participation. Additionally, he offers valuable tips on encouraging event promotion through contests, leaderboards, and involving attendees in the conversation, making the event more dynamic and appealing.

Finally, David shares the importance of providing continued support and value post-event. He talks about the need for measurable results and ongoing education to ensure attendees continue to benefit from the event long after it ends. This is often facilitated through coaching programs, masterminds, or done-for-you services. David explains that the goal is to prevent attendees from losing momentum and to help them implement what they learned during the event. Authenticity, social proof, and showcasing real results from past clients are highlighted as key factors in encouraging continued engagement and participation in higher-level programs.

This episode is packed with actionable insights for event leaders looking to create impactful and profitable events. David Fagan’s expertise and experience make this conversation a must-listen for anyone in the event industry. Tune in to learn how to transform your events into unforgettable experiences that keep your audience engaged and coming back for more.

Want to connect with David?

Kenya 2024 Slide Deck: https://kenya.toptagency.com/kenya2024/

Website: https://davidtfagan.com/

Website:TopTAgency.com

Facebook: https://www.facebook.com/david.t.fagan

Instagram: https://www.instagram.com/davidtfagan/

LinkedIn: https://www.linkedin.com/in/davidfagan

In this engaging episode of The High Profit Event Show, host Rudy Rodriguez welcomes guest Naeem Mahmood, CEO of Mood Ventures. Naeem, a renowned peak performance coach and former Tony Robbins speaker, shares his extensive experience and insights from delivering over 2,000 talks and trainings across the country, impacting more than 100,000 lives. This episode dives into Naeem's journey, his approach to filling events, and the critical elements that contribute to a highly impactful and profitable event.

One of the primary topics discussed is the importance of emotional state in decision-making. Naeem emphasizes how mastering one's emotional state can significantly influence decision-making processes, leading to better outcomes and greater success. He shares practical tips on how to harness this power, drawing from his rich experience with Tony Robbins and his own coaching practice. The conversation sheds light on how event leaders can use this understanding to enhance their events and drive more meaningful engagement from their audiences.

We also discuss ethical selling and serving first. Naeem passionately discusses the art of ethical selling, explaining why prioritizing service over sales leads to more significant long-term success. He recounts his experiences of speaking to various organizations and how genuinely caring about each attendee, whether in a small group or a large audience, creates a ripple effect of positive impact and engagement. This philosophy of serving first not only builds trust but also encourages participants to invest more deeply in the event experience.

Lastly, the episode explores effective engagement strategies for events. Naeem reveals his methods for maintaining high energy and engagement throughout an event, from the initial interaction to the final session. He stresses the importance of making events fun, interactive, and dynamic to keep participants fully present and engaged. By sharing stories and techniques, such as integrating unexpected elements like dance and movement, Naeem provides a comprehensive guide for event leaders to create memorable and impactful experiences for their attendees.

Catch this episode to gain valuable insights from Naeem Mahmood on how to elevate your event strategy, enhance participant engagement, and achieve peak performance. Don't miss out on this opportunity to learn from a master in the field!

Want to connect with Naeem?

Feature Naeem as your keynote speaker for your event or at your company: https://forms.gle/Q1YygTAUHZsRan2JA

Website:https://naeemmahmood.com/

Instagram: https://www.instagram.com/iamnaeemmahmood

Facebook: https://www.facebook.com/iamnaeemmahmood/

LinkedIn: https://www.linkedin.com/in/naeem-mahmood-aa84b019/

Twitter: https://x.com/NaeemMahmood

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brian Fanale, the CEO and Co-Founder of Digital Mentors. Brian is a seasoned entrepreneur with over two decades of experience in the digital marketing space. He specializes in transforming knowledge into profitable businesses and has built an eight-figure company that has significantly impacted thousands of lives, including Rudy's. Their conversation delves deep into the intricacies of hosting successful live events and offers invaluable insights for event leaders.

Brian Fanale shares his journey from the early days of running events with little to no audience to mastering the art of filling rooms and creating impactful experiences. He emphasizes the critical role of messaging in attracting attendees, explaining that the promise and structure of an event must be compelling enough to get people to leave the comfort of their homes. In a world where virtual events have become commonplace, Brian highlights the importance of making live events special, from offering unique bonuses to building a strong sense of community.

One of the standout topics of the episode is the iterative process of learning from mistakes and continuously improving event strategies. Brian candidly discusses the failures and lessons learned from his first few events, stressing the need for a well-thought-out plan and a clear flow for each day of the event. He also touches on the significance of investing in high-quality speakers and the impact this can have on event attendance and overall success.

Another crucial aspect of their discussion revolves around ethical selling and the power of high-ticket offers. Brian recounts a pivotal moment with the late Mark Hoverson, who helped him overcome his limiting beliefs about high-ticket sales. He explains how offering high-ticket programs not only benefits the business but also leads to greater commitment and transformation for attendees. This shift in mindset has allowed Brian to present high-value programs from the stage, resulting in significant revenue and meaningful client success stories.

Tune in to this episode to gain a wealth of knowledge from Brian Fanale's extensive experience in the event industry. Whether you're an event leader looking to improve your strategies or an entrepreneur aiming to leverage live events for business growth, this conversation is packed with actionable advice and inspiring insights. Don't miss out on learning how to create high-profit events that leave a lasting impact.

Want to connect with Brian?

Website: https://www.digitalmentors.io/

Compass: https://lp.digitalmentors.com/compass

Instagram: https://www.instagram.com/brianfanale/

Facebook: https://www.facebook.com/BFanale/

Welcome to another exciting episode of The High Profit Event Show, hosted by Rudy Rodriguez. This week, we have guest Joshua Pellicer, founder of RealTime AI. Joshua has been in the event industry for over 20 years, building a business that reached $10 million in revenue within just 12 months. He is a best-selling author and currently runs a company that trains teams on how to utilize AI to automate processes, freeing up time for high-leverage activities.

In this episode, Rudy and Joshua dive into the power of AI in event management. Joshua shares his experience in the industry, highlighting how AI can streamline operations, enhance attendee engagement, and ultimately boost profitability. From filling event seats to creating event experiences, Joshua's insights provide a guide for event leaders looking to integrate advanced technology into their strategies.

One of the key topics discussed is the dual approach to event promotion. Joshua explains the benefits of leveraging speakers to do the heavy lifting in terms of promotion versus taking on the promotional responsibilities yourself. He shares valuable tips on incentivizing speakers effectively, avoiding the pitfalls of "pitch fest" events, and ensuring that the right audience attends your events. This segment is filled with practical advice for anyone looking to maximize their event attendance and engagement.

Another major focus of the conversation is the post-event follow-up strategy. Joshua shares the importance of providing ongoing value to attendees after the event. He discusses the role of high-quality follow-up content, such as video clips from the event, additional training sessions, and personalized communication, in maintaining attendee interest and nurturing long-term relationships. His approach to follow-up ensures that the event's impact extends beyond the event, keeping attendees engaged and ready for future events.

Lastly, Joshua delves into the specific ways he used AI to reduce the challenges of event management. From creating AI-driven email systems for personalized communication with speakers to designing ticketing and check-in systems, Joshua's innovative use of AI tools demonstrates how technology can significantly ease the logistical burdens of event leadership. His hands-on examples provide a clear roadmap for event professionals looking to incorporate AI into their workflows.

Don't miss this episode filled with actionable insights and expert advice on leveraging AI to elevate your event game. Check out The High Profit Event Show with Rudy Rodriguez and guest Joshua Pellicer, and discover how you can transform your events into high-profit experiences with the power of AI.

Want to connect with Joshua?

Website: https://www.rltm.ai/

LinkedIn: https://www.linkedin.com/in/joshuapellicer/

Facebook: https://www.facebook.com/profile.php?id=100092040254122

Welcome to our latest episode of The High Profit Event Show! I'm your host, Rudy Rodriguez, and we are excited to have with us, George Bryant. George is not just any entrepreneur; he’s a former U.S. Marine with 13 years of service, a New York Times bestselling author, and a business growth expert who has helped two businesses reach the billion-dollar mark. Beyond these accomplishments, George is also dedicated to being the best father he can be every single day.

In this episode, we dive into George's experience in running events. For over a decade, George has been organizing a wide range of events, from free gatherings to high-ticket events costing up to $10,000 per ticket. We explore his journey from humble beginnings in a small Marriott conference room to hosting intimate, high-impact events at Airbnbs. George emphasizes the importance of intimacy and depth in his events, choosing quality over quantity to create meaningful experiences.

One of the themes of our discussion is the iterative process in event planning. George shares how important it is to iterate, learn, and improve with each event. He shares how some events started with just a few attendees but grew through word-of-mouth and continuous improvement. This process-driven approach, rather than focusing solely on outcomes, has been key to his success.

We also discuss the topic of event promotion. George provides insights into starting the event experience from the very first touchpoint with potential attendees. By giving value upfront, preparing attendees thoroughly, and creating tangible evidence of what they will gain, George ensures his events are not just sold but are anticipated. He mentions the importance of books like "Contagious" and "The Catalyst" by Jonah Berger, which have influenced his approach to creating a buzz and facilitating breakthroughs for attendees.

George dives into the customer journey, explaining how every interaction before, during, and after the event is important. He believes in starting to deliver value and creating a transformative experience long before attendees arrive. This preconditioning helps in reducing barriers and enhancing engagement once the event begins.

When it comes to engagement during the event, George shares his strategy of providing space and breaks to allow for integration and processing of information. He outlines his five-step communication process—acknowledge, prepare, project, pre-handle, and excite—to keep attendees informed and engaged. George also shares the importance of creating a safe and supportive environment where attendees feel valued and not pressured.

In the final part of our conversation, George discusses his approach to post-event engagement and enrollment. Rather than using high-pressure sales tactics, he focuses on serving and providing immense value. By ensuring attendees experience significant transformations during the event, he naturally creates a desire for further engagement. George's philosophy is about earning the right to ask for the sale by delivering results first.

This episode is packed with actionable insights from one of the experts in customer experience and event management. Whether you're an event leader looking to enhance your skills or an entrepreneur aiming to create impactful experiences, George Bryant’s wisdom is invaluable. Tune in to learn more about creating high-profit events that leave a lasting impact.

Want to connect with George?

Website: https://mindofgeorge.com/

DM George on his Instagram: https://www.instagram.com/itsgeorgebryant/

Facebook:

In this episode, join Rudy Rodriguez as he shares his experiences and lessons learned from a trek to Everest Base Camp. Journeying to an altitude of 17,598 feet (5,364 meters), Rudy dives into the physical and mental challenges faced, as well as the insights gained along the way.

Rudy shared the importance of teamwork and acknowledges that the trek to Everest Base Camp was a collective effort that couldn't have been accomplished alone. The roles of the guide, CB, and the porters were instrumental, highlighting the necessity of experienced leaders and mentors in achieving challenging goals. Maintaining a consistent pace was crucial for the group's successful ascent. Rudy discusses the principle of essentialism, emphasizing the 80-20 rule—focusing on the essential 20% of items or activities that yield the most significant results. This approach proved more effective than carrying unnecessary burdens.

The trek provided a practical lesson in economics, particularly the concept of supply and demand. As the group ascended, the cost of essentials like water increased significantly, underscoring the impact of supply chain challenges in remote locations. Rudy learned the importance of focusing on the next step rather than getting overwhelmed by the overall goal. This mindset helped him stay grounded and made the journey more manageable.

The trek fostered a deeper sense of gratitude and perspective. Rudy realized the relative insignificance of his problems compared to those faced by people in third-world countries. The journey made him appreciate small comforts and recognize the privilege of having access to resources that many others do not. Throughout the trek, Rudy and his friends proactively created fun and value by sharing experiences and discussing various aspects of life. This approach added meaning and enjoyment to the journey.

Simple comforts like a warm meal or a hot shower became precious. This experience reinforced the idea that true happiness often comes from appreciating the small, simple things in life. Witnessing the hardships faced by locals in Nepal gave Rudy a new perspective on what constitutes real problems. This realization helped him understand the difference between significant challenges and first-world inconveniences.

Rest and recovery were crucial during the trek. Rudy highlights the importance of taking breaks and recharging to ensure long-term success and well-being. He embraced the discipline of carrying only what was necessary, learning that extra weight without utility becomes a burden. This takeaway applies to both physical items and life activities. Inspired by Stephen Covey's "7 Habits of Highly Effective People," Rudy emphasizes the importance of rest and recovery to maintain peak performance and avoid burnout.

Tune in to hear Rudy's full story and insights from his Everest adventure. And remember, if you find value in this episode, share with those in your network who could benefit!

Links:

Comparison of the Amundsen and Scott Expeditions

https://en.wikipedia.org/wiki/Comparison_of_the_Amundsen_and_Scott_expeditions

Theodore Roosevelt’s Man in the Arena

https://www.theodorerooseveltcenter.org/Learn-About-TR/TR-Encyclopedia/Culture-and-Society/Man-in-the-Arena.aspx

Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

This podcast episode of "The High Profit Event Show" hosted by Rudy Rodriguez features guest Marie Waite, the founder of Fire-Up Connect. During the episode, they dive into Marie's background in event hosting and branding, focusing on her successful ventures in San Diego, including the real estate education events and the development of Fire-Up Connect for business networking. Marie shares her three-point process for enhancing event branding, the importance of building your name within the community, creating a strong brand presence, and a lasting legacy through impactful events.

Marie also discusses her approach to event promotion and engagement and the importance of building relationships with community and business leaders for event success. She shares on starting small for first-time event leaders and the necessity of having marketing content to promote future events. Marie also touches on her role in aiding speakers to secure paid opportunities, and her upcoming workshop for developing speaker skills and visibility.

The episode covers practical strategies for event leaders, from branding and promotion to engagement and creating memorable experiences for attendees. Marie's expertise provides valuable insights into making events successful and leaving a lasting impact on participants.

Want to connect with Marie?

Website: https://fireupconnect.com/marie-waite/

LinkedIn: https://www.linkedin.com/in/mariewaite/

Facebook: https://www.facebook.com/marie.antonette.waite

Instagram: https://www.instagram.com/marie.waite/

Twitter: https://twitter.com/mariewaite