Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Develop a unique product or service that guarantees clients a higher net price for their property, thereby justifying your premium fees.

➡️ Enhance your ability to demonstrate and deliver value, and highlight the importance of perceived worth and confidence in client negotiations.

➡️ Establish exclusive systems and processes that clients can only access through your agency, ensuring they see the added value and are willing to pay higher fees.

Some great moments:

✅ “If some people are charging £1,000 fixed and you're wanting to charge 1.5%. It's quite a substantial difference on the face of it, isn't it?”

✅ “All agents are the same and, in reality, 95% of what we can do is pretty similar, isn't it?”

✅ “Fee's a funny thing because we think that they want to pay less than we want to offer. Yeah, and it's not true.”

Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!

Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.

Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phil and Sam delve into the potential impacts of government actions, such as interest rate adjustments, on market confidence and discuss their differing views on housing and tax policies.

Explore how financial education—or the lack thereof—affects the property market. Learn why better financial education in schools is critical and how it can provide employees with the tools to succeed in the ever-evolving housing market. Gain insights into simplifying home buying and selling processes and incentivizing landlords to stabilize rental prices.

Plus, get an exclusive experience of a behind-the-scenes day at Ashdown Jones. This episode is packed with actionable strategies designed to bolster your agency’s success. Tune in and equip yourself to navigate this complex landscape and IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Key takeaways from this episode:

➡️ Understand why now is a good time to sell despite recent market uncertainties.

➡️ Learn the importance of financial education in schools to build a more knowledgeable future workforce.

➡️ Discover strategies to maintain high transactions and profitability in the property market while addressing buyer needs.

Great moments from our hosts:

✅ “The current market climate is ideal for sellers who want to make a smart move, given the low confidence in recent years.” – Phil

✅ “We need to push for better financial education in schools because it's foundational to creating a savvy, future workforce.” – Sam

✅ “Simplifying the buying and selling processes can bring significant benefits to both agents and clients, making the market more dynamic and efficient.” – Phil

Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer.

We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group.

Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discussions and trends significantly.

Learn how eXp supports a strong community among agents, rewards recruitment and support efforts, and allows for higher profit margins through a unique business model. Adam's story is not just inspiring

It’s a blueprint for any estate agent looking to navigate the complexities of the market and emerge successful. Tune in to gain invaluable insights into future trends, the evolving landscape of estate agencies, and strategies that can IGNITE your agency’s growth.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Gain valuable lessons from Adam Day's transition from Hatch to eXp Realty, including the importance of rebranding, trademarking, and the innovative business models that foster agent community and higher profit margins.

➡️ Learn about the future trends in estate agency from Adam Day's perspective, highlighting the transformative potential of eXp's "Teams model" and its impact on enhancing customer experience and agent profitability.

Some great moments:

✅ “He was more hated than I was, definitely because he was a bit spikier than I was well, I actually got put next to him at one of the big industry award events”

✅ “ We were making a profit, but I was still going out doing valuations and listing houses 13, 14”

✅ “Some guy in north carolina approached me and said we're thinking of setting up in the uk, would you be interested? And I kind of said that's interesting!”

Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok!

Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.

Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.

Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.

➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.

➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.

Some great moments:

✅ “If you look up how much money you earn, say, something like two cents for every thousand views”

✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”

✅ “But actually just going on and doing a walkthrough of three-bed semi, I don't think it's going to give you any extra credibility really”

Discover how to transform difficult client relationships into opportunities!

In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes.

Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.

Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.

Through Sam’s personal stories, we reveal crucial methods for managing emotions, helping you respond logically to emotional arguments while preserving your mental well-being and personal boundaries.

Gain mastery over work-related anxiety with actionable steps to manage intrusive communications outside office hours.

Learn how to reframe your thoughts and view challenging situations from new perspectives - you’ll have all the tools needed to handle demanding clients as effortlessly.

Join us in this episode and IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Understanding client motivations helps professionals respond strategically and maintain professionalism.

➡️ Emotional resilience aids in managing stressful client interactions by separating logic from emotion.

➡️ Setting firm boundaries, like turning off notifications, can reduce work-related anxiety and improve work-life balance.

Some great moments:

✅ “When the name pops up on your phone, so does your levels of anxiety, like a little spike on whoop!”

✅ “She speaks in a very considered low tone way, very authoritative, and it can be a little bit intimidating for some people, yeah because she talks slowly to make sure that you can't interrupt her as she's talking!”

✅ “So when I got to the end I flew up this cliff because if I hesitated for one second they'd have had to helicopter me off that cliff!”

Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals.

Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.

Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. We unravel the complexities of the valuation, delving into factors like EBITDA, net profit, and potential undisclosed agreements that might have swayed the figures.

Uncover the evolving landscape of franchise models within estate agencies - the challenges and opportunities of integrating technology to scale in a competitive market.

Learn about effective support systems for self-employed agents, compare UK and US models, and anticipate future dynamics between franchisors and franchisees.

Don't miss this insightful exploration into the evolving trends and future prospects of the estate agency industry. Tune in to IGNITE your agency’s potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The acquisition of Fine & Country by the Property Franchise Group for £15 million raises questions about the valuation of respected brands with a membership model and residual income, potentially signalling strategic shifts in the housing market.

➡️ Integrating technology and maintaining franchise growth in a saturated UK market presents challenges, highlighting the importance of community support for self-employed agents to foster the sharing of ideas and motivation.

➡️ The future of estate agency franchises appears uncertain, with a trend towards more franchise-like models and the potential impact on franchisor-franchisee relationships, particularly regarding fee structures and perceived value over time.

Some great moments:

✅ “And it's only getting bigger. It's got Belvoir, it's got Ewemove, it's now got Fine & Country!”

✅ “Our newest branches are £16 and £14K, whereas if you look at the average fee of an agent in the UK it's like £3k or less. I know it's just crazy, isn't it?!”

✅ “There's a weird backstory to this, but there was an overall deal that was worth 60 million pounds. That was a merger between Fine & Country, and back then Easy Property”

Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.

Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand, Sam and Phil provide insights on investing in undervalued properties, building substantial equity, and implementing strong systems to circumvent future obstacles.

Packed with invaluable advice, this episode will guide you through the complexities of estate agencies, helping you balance personal involvement with strategic oversight and secure a prosperous future for your agency. Tune in to IGNITE your Agency!

Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour.

IGNITE growth and set your agency apart.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Estate agents ought to prioritise strategic planning and scalability to ensure future business success and growth rather than concentrating solely on immediate tasks and client needs.

➡️ Agents can bolster their wealth by utilising their industry knowledge to invest in undervalued properties, offering a more effective route to financial growth than solely relying on the agency model.

➡️ Agents must maintain a clear vision and avoid becoming too entangled in daily operations, planning for a future where they can step back from the business without it suffering.

Some great moments:

✅ “I don't imagine anyone sits in a room and goes right. My vision in 10 years time is to be the best agent!”

✅ “I sat down with somebody who they said when they wanted to retire and we worked out how many days they had left in their business and it was 1000 days, but to earn £2 million minimum from only a thousand days scared him!”

✅ “You have to be hands-off at some point and you have to accept that it's better for the business if you're hands-off!”

Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set agencies apart.

Discover how simple yet powerful tools like detailed legal documents and well-crafted tangible offerings can significantly speed up transactions and enhance client engagement. We also explore Richard's transition from a photocopying assistant to a renowned Kensington estate agent and consultant, providing you with a roadmap to becoming an industry standout.

We tackle the challenges of guiding clients through the fluctuating housing market, from setting realistic expectations to managing discretionary sellers during downturns. Learn about "buyer representation light," an innovative strategy designed to double your revenue without doubling your workload, nurturing client relationships to secure instructions under any market conditions.

Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour.

IGNITE growth and set your agency apart.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The use of pre-instruction packs, which include essential legal documents, can differentiate estate agents in the market, demonstrating professionalism and efficiency in the transaction process.

➡️ The rise of self-employment offers significant earnings potential for seasoned agents, though it requires careful consideration of long-term business strategies and may pose challenges for less experienced individuals.

➡️ Successful estate agents must adapt to market fluctuations, manage clients' expectations realistically, and use psychological strategies to navigate sensitive discussions, particularly during market downturns.

Some great moments:

✅ “A seller might stick on the market for ages. A hot buyer will probably find somewhere in two weeks. They'll look at seven houses. So just show them seven and they'll buy one of them.”

✅ “Fold your arms in front of you as you normally would, now fold them the other way, it's a bit uncomfortable, it's a bit weird, isn't it?”

✅ “You've got to have a market for it to work in and sometimes it is just sticking, sometimes even put the price up”