Ready to unlock hidden revenue streams for your law firm? Discover the transformative power of database reactivation in our latest episode of Leadership in Law. Host Marilyn Jenkins shares actionable insights on how reconnecting with past clients can substantially boost your sales and profitability. Learn why reactivating lapsed customers is more cost-effective than acquiring new ones, and how this strategy can help you thrive even during economic downturns. We’ll explore the compelling statistics behind customer retention and profitability, and reveal why your next big client could be someone you’ve already served.

Join us as we delve into practical tactics such as email and SMS campaigns to re-engage your audience, highlight business improvements, and introduce new services. Marilyn discusses essential strategies like monthly newsletters to keep your firm top of mind and foster long-term loyalty among clients. Don’t let your competitors outpace you—ensure your firm’s success by mastering the art of database reactivation. Whether you’re a seasoned law firm owner or new to the industry, this episode is packed with valuable tips to help you build a thriving legal practice.

https://dbr.lawmarketingzone.com/
https://lawmarketingzone.com/

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Leadership In Law Podcast with host, Marilyn Jenkins
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Unlock the secrets to transformative leadership with our latest episode of the Leadership in Law podcast, featuring Dr. William Attaway.

Ever wondered how your beliefs shape your leadership style? Dr. Attaway breaks down the core beliefs about yourself, others, and the world that serve as the foundation for all your decisions and actions. Learn how to align these beliefs to lead your team effectively, especially in today's diverse and remote work environments.

Discover the power of understanding team dynamics and individual strengths to foster a harmonious and high-performing workplace. Dr. Attaway offers valuable insights on placing team members in roles where they can truly shine, significantly reducing conflict and frustration. He also stresses the importance of leaders addressing conflicts directly and maintaining "calm control" while managing remote teams. Get practical advice on how to grow both personally and professionally as a leader, with actionable steps to achieve your ultimate goals.

Finally, we highlight the importance of celebrating wins to build a positive and motivated team culture. Dr. Attaway shares compelling personal stories that illustrate the transformative power of recognizing achievements, no matter how small. Learn how to foster a culture of recognition through consistent learning, growth-oriented environments, and coaching. Dr. Attaway's book, "Catalytic Leadership," provides additional resources to help you move from mediocrity to excellence, making a lasting impact on your team and organization. Don't miss this opportunity to elevate your leadership game!

Dr. William Attaway is a seasoned executive coach and leadership consultant renowned for his transformative approach to coaching agency owners and entrepreneurs. With nearly three decades of experience coaching leaders, Dr. Attaway has helped numerous clients achieve remarkable success. His method goes beyond traditional coaching, delving deep into personal development and business strategy to unlock individuals’ full potential.

https://catalyticleadership.net/
https://catalyticleadershipbook.com/

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Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
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Can strategically designed retirement benefits be the key to attracting and retaining top talent in your law firm? Discover the untapped potential of retirement planning as we host Courtney Shipley, founder and chief planologist of Retirement Planology, on this episode of Leadership in Law. Courtney takes us through her fascinating journey from a music performance major to becoming a leading authority in retirement planning. She reveals the critical importance of offering comprehensive retirement plans and the significant tax advantages they bring. Through her expert insights, learn how well-crafted retirement benefits not only help secure the future for your employees but also align seamlessly with your firm's business goals.

Explore the specifics of retirement plan designs tailored for small and midsize firms, with practical examples like 3% non-elective contributions and dollar-for-dollar matches up to 4%. Courtney explains how such strategies can help bypass complex IRS tests and rules, making them ideal for firms with six to twelve employees. We also delve into the vital role of employee education in optimizing these plans and the responsibilities of HR, controllers, and outsourced HR professionals in their implementation. If you're seeking to start or revamp your firm's retirement plan, this episode offers invaluable steps and resources to get you on the right track. Join us for a deep dive into how retirement benefits can drive your firm's success.

Courtenay Shipley is the founder and Chief Planologist of Retirement
Planology, a consulting and registered investment advisory firm for
corporate-sponsored retirement plans. With a wealth of experience in the
retirement plan industry, Courtenay not only offers her clients expertise in
investment analysis, plan design, and employee education, but also helps
them leverage their employee benefits in a way that supports their own
business goals. She has worked with qualified retirement plans, developed
strategies for third-party administrators, and conducted over 10,000
educational meetings. Courtenay holds various designations including
Accredited Investment FiduciaryTM, Chartered Retirement Plan Specialist,
Certified Plan Fiduciary Advisor, and Certified Exit Planning Advisor. She is
also the esteemed president of the Retirement Advisor Council, and her
outstanding contributions have earned her accolades such as Top Women
Advisor, NAPA Young Gun, and FT Top 401 Advisor.

https://www.retirementplanology.com/

Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
https://lawmarketingzone.com/ultimate-checklist

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
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A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

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Unlock the secrets of effective client attraction with Mike Capuzzi, a distinguished publisher, author, and book publishing coach. In our latest episode of Leadership in Law, Mike introduces us to his revolutionary concept of short, helpful books, or shooks, and their unparalleled potential as marketing tools for attorneys and business owners. You’ll gain insights into Mike’s meticulous approach to crafting these impactful books that not only establish you as an authority but also serve as powerful lead magnets to elevate your professional practice.

Discover how to create clear pathways for reader engagement with actionable strategies shared by Mike. Learn why placing active calls to action at the beginning of your book and offering hidden resource pages packed with valuable content can significantly boost client interaction. We also delve into innovative tactics like incorporating QR codes and URLs to provide readers with easy access to additional resources. This episode is packed with success stories from attorneys who have harnessed these methods to differentiate themselves and secure speaking engagements.

Finally, unlock the full potential of lead generation through book funnels. Hear firsthand accounts of attorneys who have transformed their client acquisition strategies by offering free books or charging only for shipping, leading to high-quality client lists and significant financial gains. We also discuss the importance of keeping book costs low and strategic distribution through local bookstores and partnerships. Don’t miss out on our closing thoughts, where we extend our gratitude to our listeners, encourage you to subscribe, and invite you to visit lawmarketingzone.com for more resources to keep growing your law firms.

Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike’s diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients.

This expertise has led him to be a guest speaker on the stages of some of the world’s most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush, and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.

In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs and CEOs

https://bytesizedbooks.com

https://mikecapuzzi.com

Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
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Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

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Unlock the secrets of modern legal practice with our latest episode featuring Matthew Fornaro, a leading business law attorney from South Florida. Discover how Matthew utilizes AI tools like ChatGPT 4.0 and Westlaw's Co-Counsel to streamline his legal processes, enhancing efficiency while maintaining the highest standards of accuracy. Matthew shares his expertise on using these advanced tools for drafting, legal research, and reviewing information, providing invaluable insights into how AI can save time and reduce costs—without compromising on quality.

Explore the transformative role of AI in your law firm. We also discuss legal mentoring programs and small business coaching.

Matthew explains the critical importance of understanding AI ethics and the necessity of thoroughly reviewing AI-generated content to avoid serious pitfalls, supported by real-world examples of what can go wrong when this step is overlooked. Gain practical tips on how to effectively incorporate AI into your business practices, ensuring productivity and efficiency while prioritizing human oversight. Learn from Matthew's experience and avoid common errors that can have significant repercussions.

Finally, we discuss the broader implications of AI on business growth, focusing on law firms. Matthew offers practical advice for those new to AI, such as investing in advanced versions and using specialized tools to maximize benefits. Learn effective prompt techniques to refine AI outputs and reduce the need for extensive editing. Matthew also shares valuable tips on maintaining control over AI, ensuring good cash flow, and achieving client satisfaction, alongside accessible mentoring resources through the Kauffman Foundation and the Moran Institute. This episode is a treasure trove of knowledge for anyone looking to integrate AI into their legal practice or business operations.

Connect with Matthew at https://fornarolegal.com

Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
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Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

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Unlock the secrets to successful divorce mediation and law firm leadership with Shawn Masterson, senior attorney at Cohn Dussi, LLC and founding partner of Shapiro Dorry Masterson LLC. Shawn shares his fascinating career transition from focusing on creditors' rights and residential mortgage defaults to mastering the intricacies of divorce mediation. Learn how relationships with real estate agents and mortgage brokers can significantly impact the outcome of divorce proceedings and the importance of handling real estate conveyances correctly to avoid title defects.

Discover the power of mediation in resolving family law disputes and the art of asking the right questions to reach equitable settlements. With Shawn's background in economics, we explore the application of supply and demand principles in conflict resolution. Dive into marketing challenges in a mediation practice and the potential of social media platforms to build a personal brand. We'll also compare LinkedIn's effectiveness for business-to-business interactions versus consumer-focused family law mediation, offering unique insights into digital marketing strategies.

Shawn’s commitment to supporting survivors of domestic violence through local pro-bono cases adds a profound layer to his professional journey. Hear about the emotional and professional rewards of handling pro bono cases, and the vital role of mentorship in the legal profession. Shawn also shares practical tips on managing stress and the importance of continuous learning through books and podcasts. Join us for an episode packed with actionable insights and inspiration for law firm owners aiming to lead with vision and grow their practices.

Connect with Shawn:
https://www.linkedin.com/in/shawn-m-masterson-bb56289
https://cohnanddussi.com/attorney/shawn-m-masterson/
https://www.youtube.com/channel/UC55-TN73-4cQV14o1NynXKg
Stay in touch for his upcoming Podcast!

Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
https://lawmarketingzone.com/ultimate-checklist

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

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Unlock the secrets to building unshakeable credibility through published works with our special guest, Michael DeLon, the credibility coach and president of Paperback Expert.

Ever wondered how a book could transform your professional image? Michael shares his incredible journey from an emotionally draining job to becoming a sought-after marketing expert, thanks to the power of storytelling and faith. Hear his personal tale of marital struggles and divine intervention that led him to discover his true calling. Get inspired by how a pivotal Family Life event changed his life and career trajectory, propelling him to help business owners amplify their marketing efforts.

Dive into the fascinating case of attorney William Frankie, who shifted his career from aspiring baseball player to personal injury attorney, and how his compelling narrative set him apart in a competitive field. Learn how personal stories, like William's in his book "When Life Throws You a Curveball," can resonate deeply with clients and build trust.

Michael also reveals the perks of becoming an Amazon bestselling author and the ideal book length to keep readers engaged. From leveraging storytelling to offering comprehensive publishing services, this episode is packed with actionable strategies to elevate your professional standing and credibility. Don’t miss out on the insights from Michael’s “credibility calculator” and how it can help you assess and enhance your credibility score!

Connect with Michael DeLon
Website: https://paperbackexpert.com/

Your Next Step: https://credibilitycalculator.com/

Michael DeLon on Social Media: PodMatch | Facebook | LinkedIn | YouTube

Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
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Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

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What if you could transform your professional life and find true balance, all while making a substantial income? This episode features the incredible stories of Nicky Billou from The Thought Leader Revolution Podcast, as he navigates his path to success. Nicky, an immigrant from Iran, shares his journey inspired by his father's dedication to freedom and people-centric business principles. His insights into the entrepreneurial spirit, the power of solving problems, and the importance of building solid relationships will leave you inspired and motivated to rethink your approach to business.

This discussion underscores the crucial difference between being an expert and a thought leader, and why positioning yourself as a recognized authority can propel your career forward.

This episode also covers the importance of personal branding and how reflecting on your life experiences can help you uncover unique strengths. Discover the process of positioning yourself as a thought leader and capturing significant opportunities by overcoming industry-specific challenges. Tune in and equip yourself with the tools to enhance your professional impact and achieve sales success.

Nicky Billou is the number one international bestselling author of the book, Finish Line Thinking: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network.

He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the Cofounder of eCircle Academy (www.eCircleAcademy.com ) where he runs a yearlong Mastermind & Educational program. He’s working with coaches, consultants, corporate trainers, clinic owners, realtors, mortgage brokers and other service-based entrepreneurs, positioning them as authorities in their niche. He’s the creator of the Thought Leader/Heart Leader Designation.

Follow Nicky Billou on Social: LinkedIn | Facebook | Instagram

Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
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Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

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#leadershipinlawpodcast #leadershipinlaw
#marilynjenkins