In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer discuss the power of honest marketing. They discuss the timeless lesson of meeting commitments and its importance in business and marketing. They emphasize transparency and consistency in delivering services or products can build credibility and trust. Through practical examples and personal experiences, they highlight the negative impacts of failing to meet expectations and the benefits of aligning marketing with actual capabilities. Tune in for advice on creating honest & transparent strategies that set the bar for repeat business and customer referrals.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Welcome and Topic Introduction

00:17 The Importance of Keeping Promises

00:44 Honest Marketing in Business

01:13 Challenges of Misaligned Expectations

02:15 Principles of Honest Marketing

03:09 Real-Life Example from Winston

05:16 Building Trust Through Honest Marketing

06:15 Insight from Jordan's Experience in the Agriculture Industry

07:45 Marketing Campaign Strategies 09:08 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 7

In this episode, hosts Jordan Haynes and Winston Hofer, CEO and founder of Madroit Marketing, discuss the multifaceted nature of marketing and why it can be challenging. They explore the necessary balance of analytical skills, creativity, adaptability, and strategic thinking. The conversation delves into why managing marketing teams can be tough and the importance of not over-relying on a single person for all roles. They emphasize the significance of measuring KPIs, setting clear goals, and streamlining processes to make marketing more efficient and digestible. They also share a case study where they helped a client by evaluating and optimizing their marketing strategy to increase revenue and cut costs.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Welcome and Topic Introduction

00:24 Defining Marketing: A Multifaceted Practice

01:21 Simplifying Marketing: Strategies and KPIs

02:17 Embracing Failure and Iteration

03:07 Evaluating and Adjusting Marketing Strategies

04:29 Client Success Story: Streamlining Tactics

06:52 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 6

In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss common challenges businesses face when their marketing goals and budgets don't align. They explore how to set realistic expectations, understand the true costs of high-quality marketing efforts and the importance of trust and strategic planning in agency-client relationships. They also emphasize the importance of having clear, measurable KPIs to track success and make informed decisions. Tune in to learn how to make the most of your marketing investments without overextending yourself.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Welcome and Episode Topic

00:22 Understanding Marketing Expectations

01:40 Challenges with Budget and Ambitions

02:59 Importance of Realistic Goals

04:33 Trust and Collaboration in Marketing

07:09 Patience and KPIs in Marketing

09:26 Real-life Example and Conclusion

10:31 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 5

In this episode of the Madroit podcast, Jordan Haynes and Winston Hofer explore the challenges and strategies of B2C marketing. They discuss common pitfalls such as businesses neglecting marketing in busy times and the importance of building a strong brand story. They highlight the necessity of an omni-channel approach and understanding customer journeys. A real-life example of a company shifting from aggressive lead-generation tactics to impactful branding demonstrates the value of connecting with consumers on a deeper level to foster loyalty and repeat business.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Introducing the Topic: B2C Marketing

00:24 The Frenemy Relationship Between Marketing and Sales

01:01 Challenges in Small Business Marketing

02:42 The Importance of Branding in Marketing

04:19 Understanding the Buyer Journey

06:54 The Power of Storytelling in Branding

09:33 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 4

Episode 3: Navigating B2B Marketing DynamicsIn this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer dive deep into B2B marketing. They discuss the differences between B2B and B2C marketing. They cover how to manage relationships well, the importance of brand and story, the role of technology and automation, and strategies for smooth marketing to sales handoff.

Introduction: Welcome, welcome, welcome everybody again to the Madroit podcast...

Marketing vs Sales in B2B vs B2C: how does the relationship and focus change based on being in either a B2B or a B2C setting?...

Pain Points in B2B Marketing: Yeah. I mean, there's a lot, right. But talking about pain points and why people might struggle with it...

Focusing on Brand and Story: big time. And that's, that for me is like the companies that do B2B marketing really, really well are focused on...

The Role of Relationships and Technology: Oh, absolutely. Yeah. Um, I mean, the relationship part of it's always going to be there, right?...

Marketing and Sales Handoff: I think you hit the nail on the head and I love what you said about automation right there, because I think that's one of the, that's a pain point in itself,...

Education and Building Awareness: Absolutely. Yeah. Like the education piece, awareness builds awareness, right?...

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Introduction to the Madroit Podcast

00:22 Diving into B2B Marketing

01:14 Understanding Pain Points in B2B Marketing

01:59 Building Brand Awareness and Trust

03:47 The Role of Technology in B2B Marketing

05:21 Balancing Marketing and Sales Efforts

06:33 The Power of Education in Marketing

08:10 The Importance of Validation and Visibility

09:14 Conclusion and Call to Action

In this episode of The Madroit Podcast, hosts Jordan Haynes and Winston Hofer explore the importance of effective marketing for business success. They discuss various aspects of marketing, specifically the 4 P's of marketing (product, place, promotion, and price), and how these components should attract not just customers, but also potential employees. They highlight the significant elements of marketing like telling a compelling brand story, generating recurring customers, and working automatically even when the business isn't operating. Furthermore, they offer tips on building a powerful marketing engine, and why it's crucial for businesses not to settle for subpar marketing strategies.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: https://www.instagram.com/madroitmarketing/

TikTok: https://www.tiktok.com/@madroitmarketing

Youtube: https://www.youtube.com/@madroit/featured

00:00 Introduction to the Podcast

00:20 The Importance of Effective Marketing

01:22 The Four P's of Marketing

02:18 How to Measure Marketing Success

03:25 The Role of Storytelling in Marketing

04:57 Why Your Marketing Might Suck

05:21 How to Improve Your Marketing

05:46 Case Study: Turning Around a Marketing Strategy

06:50 The Importance of Scaling Your Marketing

07:27 Conclusion and Contact Information

In this episode, we discuss strategies to reduce friction in the buying process to improve customer conversion rates. Winston and Jay discuss common blockades businesses face. They also cover the importance of qualified leads and how to make it easy for consumers to engage at all stages of the sales funnel. E-commerce and local service companies provide practical examples. They show the importance of balanced requests for information and quick follow-up. These things maximize conversion. You might be driving traffic to a landing page or hosting a networking event. Learn how to make it easy for customers to say 'yes' and boost your sales.

00:00 Introduction to Reducing Friction in Sales

00:12 Identifying Sales Blockades.

00:39 Understanding Qualified Leads

01:25 Friction in Marketing and Sales

01:52 Always Be Marketing and Selling

03:26 Consumer Journey: Top, Middle, and Bottom of the Funnel

05:59 Making it Easy for Consumers to Say Yes

09:07 Importance of Follow-Up

10:34 Conclusion and Call to Action