In this episode of the Madroit Podcast, we conclude our three-part series on AI by exploring how artificial intelligence can elevate your marketing strategy and business decisions. Learn how AI can transition from an assistant to a strategic advisor, helping you plan campaigns, analyze data, and optimize customer journeys. Discover practical tips on crafting effective prompts, leveraging AI for data insights, and setting up safeguards to ensure accurate and useful outcomes. Join us as we emphasize the critical balance of using AI to enhance, not replace, human thinking, and explore real-world applications that can save time and drive success in your marketing efforts.

Episode #: 50

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00:00 Introduction to AI Unlocked Part Three

00:17 Recap of AI Series

00:39 AI for Marketing Strategy and Business Decisions

02:12 The Power of Strategic Prompts

03:20 Analyzing Data with AI

08:10 Leveraging AI for Campaign Planning

10:35 Safeguarding and Responsible AI Use

13:29 Conclusion and and Reach Out With Questions to madroitmarketing.com/podcast

Welcome to part two of the Madroit Podcast AI series! In this episode, we explore how to integrate AI into your business processes to save time and boost efficiency. Learn about identifying bottlenecks, automating repetitive tasks, and using tools like ChatGPT and Zapier to streamline communications and content creation. We also discuss building repeatable AI workflows that can enhance customer interactions and boost your productivity. Don’t miss the insights on training AI to match your brand voice and avoiding common pitfalls! Stay tuned for our next episode on advanced AI use cases!

Episode #: 49

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00:00 Introduction to Part Two of AI Series

00:16 Recap of Part One Episode and Introduction to AI Integration

01:11 Identifying Bottlenecks for AI Integration

02:07 Practical AI Integrations for Business Processes

04:45 Building Repeatable AI Workflows

08:52 Common Pitfalls and Warnings in AI Integration

10:34 Conclusion and Next Episode Teaser

In this episode, we launch a three-part series on how to utilize AI, beginning with the essential skill of prompting. Learned how to craft effective prompts to get the best results from AI tools like ChatGPT. Perfect for beginners, this guide will help you integrate AI into your business processes to save time and spark new ideas. Tune in to hear real-world examples, practical tips, and a simple framework to enhance your AI interactions. Don't miss out on becoming more efficient with AI!

Episode #: 48

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00:00 Hello From Our Hosts

00:20 Kicking Off the AI Series

01:21 Understanding Prompts and Their Importance

02:04 Crafting Effective Prompts

04:06 Real-World Prompt Examples

05:50 Practicing and Refining Your Prompts07:49 Conversational AI and Feedback

09:44 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Unlock the power of AI for your small business! In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer break down how home and professional service businesses can use AI tools to boost customer engagement, save time, and deliver more personalized experiences—without needing to be a tech expert. Learn about practical tools, common mistakes to avoid, and easy ways to get started with AI today.

Episode #: 47

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⏰ TIMESTAMPS:

00:00 – Introduction to the episode topic: AI

00:16 – Why AI matters for customer engagement

01:44 – Real-world AI use cases for small businesses

02:01 – Smart appointment scheduling & CRM integrations

02:16 – AI reception, chatbots, and phone answering

02:46 – Using AI for quoting, scoping, and estimates

03:17 – Easy AI tools to start with (ManyChat, Jasper, Fireflies, Calendly)

04:55 – Start small: Automate one workflow at a time

05:03 – AI isn’t about reinventing the wheel

05:08 – The explosion of AI tools & picking the right one

05:25 – Common AI mistakes: sounding robotic, over-automation

06:49 – Training your AI: Why it matters

08:06 – Simple AI starting points: FAQ, follow-up emails, call summaries

09:02 – A/B testing chatbots, personalized email campaigns

10:13 – Consistency and authenticity with AI

11:14 – Final thoughts: AI for local businesses, not just big tech

11:39 – Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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In this episode, we delve into zero-party data, a privacy-friendly approach to personalizing marketing that fosters trust with your customers. We define zero-party data, provide real-life examples, and discuss the importance of respectful data use in gaining customer loyalty. We also offer practical steps for small businesses to get started with zero-party data collection and explain how to effectively leverage this information for impactful marketing strategies. Tune in for actionable tips and more!

Episode #: 46

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00:00 Introduction to the Episode Topic

00:20 Understanding Zero Party Data

01:11 Practical Examples of Zero Party Data

01:51 Building Trust with Zero Party Data

03:05 Implementing Zero Party Data in Your Business

05:31 Best Practices for Collecting Data

07:36 Common Pitfalls to Avoid

10:33 Leveraging Collected Data Effectively

11:28 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we delve into the crucial role of trust in marketing and why it may be more important than having a compelling offer. We dive deep into how trust manifests in marketing, why it's a long-term strategy, and actionable steps to build trust for your business. From understanding the emotional and transactional aspects of trust to leveraging testimonials and transparent communication, this episode is packed with insights to help businesses of all sizes. Tune in to discover how to transform your marketing strategy by focusing on trust.

Episode #: 45

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00:00 Introduction to the Episode Topic

00:17 Listener's Question: Offer vs. Trust

00:51 Understanding Trust in Marketing

02:10 Building Trust: Strategies and Examples

06:28 The Importance of Consistency and Vulnerability

11:55 Deciding Factors: Trust in Competitive Markets

15:03 Real-World Example: Trust Over Ads

17:00 Conclusion and Action Steps

In this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how it can shorten sales cycles and increase conversion rates. We'll cover practical steps like utilizing testimonials, Google reviews, content creation, and social proof. Additionally, discover the benefits and potential pitfalls of having or lacking authority, and how it impacts every stage of the buyer's journey. Perfect for marketers and sales professionals looking to elevate their game by becoming the trusted choice for clients.

Episode #: 44

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00:00 Introduction to Episode Topic

00:42 Defining Authority in Marketing and Sales

01:18 Why Authority Matters

02:05 The Buyer Journey and Authority

03:45 Key Places to Build Authority

04:47 Content and Social Proof

05:36 Sales Collateral and Consistency

07:08 The Importance of Sharing Your Expertise

09:17 The Role of Authority in the Sales Funnel

10:23 Consequences of Lacking Authority

13:00 Conclusion and Next Steps

In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast.

Episode #: 43

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00:00 Introduction to the Episode Topic

00:18 Impact of AI on Marketing Strategies

01:24 Adapting to AI-Driven Changes

03:49 SEO and Content Strategy in the AI Era

08:29 Diversification of Search Platforms

11:12 Measuring Success in the New Landscape

12:54 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast