Episodios

  • AI Unlocked: Level Up Your Business Processes
    Oct 1 2025

    Welcome to part two of the Madroit Podcast AI series! In this episode, we explore how to integrate AI into your business processes to save time and boost efficiency. Learn about identifying bottlenecks, automating repetitive tasks, and using tools like ChatGPT and Zapier to streamline communications and content creation. We also discuss building repeatable AI workflows that can enhance customer interactions and boost your productivity. Don’t miss the insights on training AI to match your brand voice and avoiding common pitfalls! Stay tuned for our next episode on advanced AI use cases!


    Episode #: 49


    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: instagram.com/madroitmarketing

    TikTok: tiktok.com/@madroitmarketing

    YouTube: https://www.youtube.com/@madroit/featured


    00:00 Introduction to Part Two of AI Series

    00:16 Recap of Part One Episode and Introduction to AI Integration

    01:11 Identifying Bottlenecks for AI Integration

    02:07 Practical AI Integrations for Business Processes

    04:45 Building Repeatable AI Workflows

    08:52 Common Pitfalls and Warnings in AI Integration

    10:34 Conclusion and Next Episode Teaser

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    11 m
  • AI Unlocked: The Beginner's Guide 101
    Sep 17 2025

    In this episode, we launch a three-part series on how to utilize AI, beginning with the essential skill of prompting. Learned how to craft effective prompts to get the best results from AI tools like ChatGPT. Perfect for beginners, this guide will help you integrate AI into your business processes to save time and spark new ideas. Tune in to hear real-world examples, practical tips, and a simple framework to enhance your AI interactions. Don't miss out on becoming more efficient with AI!


    Episode #: 48


    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: instagram.com/madroitmarketing

    TikTok: tiktok.com/@madroitmarketing

    YouTube: https://www.youtube.com/@madroit/featured


    00:00 Hello From Our Hosts

    00:20 Kicking Off the AI Series

    01:21 Understanding Prompts and Their Importance

    02:04 Crafting Effective Prompts

    04:06 Real-World Prompt Examples

    05:50 Practicing and Refining Your Prompts07:49 Conversational AI and Feedback

    09:44 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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    10 m
  • The Madroit Guide to AI in Everyday Business
    Sep 4 2025

    Unlock the power of AI for your small business! In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer break down how home and professional service businesses can use AI tools to boost customer engagement, save time, and deliver more personalized experiences—without needing to be a tech expert. Learn about practical tools, common mistakes to avoid, and easy ways to get started with AI today.


    Episode #: 47


    🔗 Have questions or want to connect?

    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: instagram.com/madroitmarketing

    TikTok: tiktok.com/@madroitmarketing

    YouTube: https://www.youtube.com/@madroit/featured


    ⏰ TIMESTAMPS:

    00:00 – Introduction to the episode topic: AI

    00:16 – Why AI matters for customer engagement

    01:44 – Real-world AI use cases for small businesses

    02:01 – Smart appointment scheduling & CRM integrations

    02:16 – AI reception, chatbots, and phone answering

    02:46 – Using AI for quoting, scoping, and estimates

    03:17 – Easy AI tools to start with (ManyChat, Jasper, Fireflies, Calendly)

    04:55 – Start small: Automate one workflow at a time

    05:03 – AI isn’t about reinventing the wheel

    05:08 – The explosion of AI tools & picking the right one

    05:25 – Common AI mistakes: sounding robotic, over-automation

    06:49 – Training your AI: Why it matters

    08:06 – Simple AI starting points: FAQ, follow-up emails, call summaries

    09:02 – A/B testing chatbots, personalized email campaigns

    10:13 – Consistency and authenticity with AI

    11:14 – Final thoughts: AI for local businesses, not just big tech

    11:39 – Conclusion and Reach Out With Questions to madroitmarketing.com/podcast


    👍 Like, subscribe, and let us know what topics you want to hear next!

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    12 m
  • Unlocking Trust: The Power of Zero Party Data
    Aug 13 2025

    In this episode, we delve into zero-party data, a privacy-friendly approach to personalizing marketing that fosters trust with your customers. We define zero-party data, provide real-life examples, and discuss the importance of respectful data use in gaining customer loyalty. We also offer practical steps for small businesses to get started with zero-party data collection and explain how to effectively leverage this information for impactful marketing strategies. Tune in for actionable tips and more!


    Episode #: 46


    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: instagram.com/madroitmarketing

    TikTok: tiktok.com/@madroitmarketing

    YouTube: https://www.youtube.com/@madroit/featured


    00:00 Introduction to the Episode Topic

    00:20 Understanding Zero Party Data

    01:11 Practical Examples of Zero Party Data

    01:51 Building Trust with Zero Party Data

    03:05 Implementing Zero Party Data in Your Business

    05:31 Best Practices for Collecting Data

    07:36 Common Pitfalls to Avoid

    10:33 Leveraging Collected Data Effectively

    11:28 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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    12 m
  • Building Trust Over Offers: Why It Matters More
    Jul 30 2025

    In this episode, we delve into the crucial role of trust in marketing and why it may be more important than having a compelling offer. We dive deep into how trust manifests in marketing, why it's a long-term strategy, and actionable steps to build trust for your business. From understanding the emotional and transactional aspects of trust to leveraging testimonials and transparent communication, this episode is packed with insights to help businesses of all sizes. Tune in to discover how to transform your marketing strategy by focusing on trust.


    Episode #: 45


    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: instagram.com/madroitmarketing

    TikTok: tiktok.com/@madroitmarketing

    YouTube: https://www.youtube.com/@madroit/featured


    00:00 Introduction to the Episode Topic

    00:17 Listener's Question: Offer vs. Trust

    00:51 Understanding Trust in Marketing

    02:10 Building Trust: Strategies and Examples

    06:28 The Importance of Consistency and Vulnerability

    11:55 Deciding Factors: Trust in Competitive Markets

    15:03 Real-World Example: Trust Over Ads

    17:00 Conclusion and Action Steps

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    18 m
  • Building Authority and Trust in Marketing and Sales
    Jul 16 2025

    In this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how it can shorten sales cycles and increase conversion rates. We'll cover practical steps like utilizing testimonials, Google reviews, content creation, and social proof. Additionally, discover the benefits and potential pitfalls of having or lacking authority, and how it impacts every stage of the buyer's journey. Perfect for marketers and sales professionals looking to elevate their game by becoming the trusted choice for clients.


    Episode #: 44

    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: instagram.com/madroitmarketing

    TikTok: tiktok.com/@madroitmarketing

    YouTube: https://www.youtube.com/@madroit/featured


    00:00 Introduction to Episode Topic

    00:42 Defining Authority in Marketing and Sales

    01:18 Why Authority Matters

    02:05 The Buyer Journey and Authority

    03:45 Key Places to Build Authority

    04:47 Content and Social Proof

    05:36 Sales Collateral and Consistency

    07:08 The Importance of Sharing Your Expertise

    09:17 The Role of Authority in the Sales Funnel

    10:23 Consequences of Lacking Authority

    13:00 Conclusion and Next Steps

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    14 m
  • Marketing in the Age of AI: Adapting to Change
    Jun 25 2025

    In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast.

    Episode #: 43


    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: ⁠https://www.instagram.com/madroitmarketing/

    TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

    Youtube: ⁠https://www.youtube.com/@madroit/featured


    00:00 Introduction to the Episode Topic

    00:18 Impact of AI on Marketing Strategies

    01:24 Adapting to AI-Driven Changes

    03:49 SEO and Content Strategy in the AI Era

    08:29 Diversification of Search Platforms

    11:12 Measuring Success in the New Landscape

    12:54 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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    13 m
  • Scaling Success: Insights on Marketing Across Business Phases
    Jun 13 2025

    In this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key characteristics, budget allocations, focus areas, challenges, and essential marketing tactics for each stage. Whether you're just starting out or have an established business, this episode will provide valuable insights to help you level up your marketing efforts and achieve your business goals. Tune in to learn more about maximizing ROI, scaling operations, enhancing brand presence, and staying adaptable in a constantly evolving market. Don't miss out on expert advice to drive your business forward!


    Episode #: 42


    Visit our website: https://madroitmarketing.com

    LinkedIn: https://www.linkedin.com/company/madroit-marketing/

    Facebook: https://www.facebook.com/MadroitMarketing/

    Instagram: ⁠https://www.instagram.com/madroitmarketing/

    TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

    Youtube: ⁠https://www.youtube.com/@madroit/featured


    00:00 Introduction to the Episode Topic

    00:27 Who is This Episode For?

    01:13 Startup Phase: Key Characteristics and Strategies

    03:34 Startup Phase: Challenges and Solutions

    07:53 Growth Phase: Key Characteristics and Strategies

    10:54 Growth Phase: Challenges and Solutions

    14:17 Established Business Phase: Key Characteristics and Strategies

    17:42 Established Business Phase: Challenges and Solutions

    22:10 Final Thoughts and Encouragement to Level Up

    26:16 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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    27 m