Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.

Timestamps:

00:00 Introduction

01:12 The Three Essential Numbers for Business Growth

01:49 Jon's Experience and Key Metrics

02:52 Understanding Customer Acquisition and Value

04:30 The Importance of Long-Term Value

05:34 Balancing Cost and Revenue

09:07 Analyzing Conversion Rates and Trends

18:07 Common Pitfalls and Best Practices

21:38 Final Thoughts and Takeaways

23:34 Closing and Next Episode Teaser

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.

Timestamps:

00:00 Introduction

01:16 Building an Outstanding Marketing Team

01:57 Restructuring and Team Dynamics

04:36 Leadership and Team Building Insights

09:29 Hiring the Right People

16:24 Defining Job Roles and Adaptability

17:19 Empowering Employees for Success

17:41 The Importance of Flexibility in Marketing

19:10 Balancing Strategy and Innovation

20:06 Hiring the Right People

20:59 Evaluating Marketing Expertise

23:53 Understanding Business Metrics

27:01 Integrating New Hires into Company Culture

29:27 Hiring Processes and Team Morale

32:36 Final Thoughts and Takeaways

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies.

Timestamps:

00:00 Introduction

01:04 Generating Billion Dollar Revenue

02:18 The Importance of Math in Marketing

02:32 Webinar Success Stories

02:55 Identifying and Fixing Problems

04:44 Building Effective Marketing Teams

09:01 Strategy vs. Execution

14:38 Practical Application for Business

14:48 Starting Over in Your 30s: Key Questions to Consider

15:27 Applying Knowledge to a New Startup

15:44 The Importance of Vision and Delegation

16:41 Cross-Training and Team Development

18:54 Daily Meetings and Continuous Improvement

19:51 Building a Marketing-Driven Company

21:05 Monetizing and Scaling Your Startup

23:52 Exciting Future Episodes and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet.

00:00 Introduction

01:04 Secrets to Direct Marketing Success

01:31 Navigating Small Business Challenges

02:17 Learning from Failures and Successes

02:57 Adapting to Different Industries

05:38 The Financial Publishing Journey

10:27 Onboarding and Early Challenges

13:33 Monetizing and Growing the Business

15:36 Maximizing Customer Engagement

18:26 Understanding Customer Behavior in Marketing

20:20 Building Credibility and Relationships

21:08 Optimizing Customer Acquisition and Monetization

22:14 Innovative Strategies in Financial Publishing

25:17 Scaling Marketing Efforts Effectively

31:17 Breaking Down the Financial Publishing Model

35:47 Conclusion and Future Insights

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.

Timestamps:

00:00 Introduction

01:40 The Value of Listening to Billionaires

02:52 The Goal of the Podcast

03:48 John Alexander's Marketing Journey

05:23 Discovering Direct Response Marketing

07:35 Early Marketing Experiments

12:50 Starting a Landscaping Business

15:14 Joining the Navy and Life After Service

16:42 A Path Out of Town: Enlisting in the Military

16:54 Lessons from Nuke School

20:27 Transitioning to Real Estate

25:17 Navigating the Real Estate Boom and Bust

27:52 Lessons in Marketing and Entrepreneurship

29:38 Conclusion and Next Episode Tease

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days.

Timestamps:

00:00 Introduction to Marketing from the Edge

00:29 Meet the Hosts: Cody and John Alexander

01:00 The Importance of Starting Imperfectly

01:43 Overcoming Perfectionism in Entrepreneurship

04:08 Direct Response Marketing Insights

06:22 The Origin of Our Podcast Journey

08:25 Strategy vs. Tactics in Marketing

09:42 Real-Life Applications and Lessons

13:49 The Power of Taking Action

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.

Join us each week to hear cutting edge marketing, leadership, business, and growth strategies we are using in real seven, eight, and nine figure businesses today - all from the edge of the world in the middle of the mountains, Montana. If you're looking to start or scale your business, make sure to subscribe and tune in each week starting August 12th and check us out at MarketingEdgePod.com.

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com