Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity.

Key Takeaways:

00:00 Introduction.

04:17 When using a lot of channels, ensure their revenue is being measured.

09:02 Ongoing experimentation complements proven tactics to sustain consistent growth.

10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys.

15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality.

18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency.

20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI.

26:33 Measuring contribution to revenue is more effective than over-focusing on attribution.

Resources Mentioned:

Steffen Hedebrandt

https://www.linkedin.com/in/steffenhedebrandt/

Dreamdata | LinkedIn

https://www.linkedin.com/company/dreamdata-io/

Dreamdata | Website

https://dreamdata.io/

Insightful Links:

https://blog.titan-one.co/revenue-team-alignment-go-to-market-strategy

https://www.93x.agency/blog/why-marketing-should-own-their-revenue-targets

https://www.xactlycorp.com/blog/correctly-setup-revenue-attribution-highly-compensated-employees

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.

Key Takeaways:

00:00 Introduction.

04:07 Leadership determines brand versus agency speed and adaptability​.

07:51 Know yourself to manage consensus and team dynamics​.

11:29 Leverage deep customer insights to drive product positioning.​

15:06 Go beyond vanity metrics to track consistent engagement​.

19:14 Leadership responsibility impacts employees’ daily experiences.​

22:12 Self-awareness and communication are essential for effective leadership.​

25:56 Authenticity and self-reflection are vital to marketing resilience​.

29:01 Employee engagement surveys signal leadership success and team engagement.

31:45 Passionate curiosity sustains long-term growth in marketing careers.

Resources Mentioned:

Laura Nguyen

https://www.linkedin.com/in/lauran546/

Solle Solutions | LinkedIn

https://www.linkedin.com/company/solle-solutions/

Solle Solutions | Website

https://www.sollesolutions.com/

Insightful Links:

https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.html

https://improvado.io/blog/how-improve-team-efficiency

https://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategies

https://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”

Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.

Key Takeaways:

00:00 Introduction

05:02 Success comes from creating a life and business you actually love.

06:20 Avoid tactics that don’t suit your personality — they won’t serve you.

11:12 You can’t guarantee the outcome, but you can control your actions.

12:30 Set realistic goals, and break them into small, daily steps.

17:44 Long-term consistency brings better results than short-term strategy.

20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”

25:04 Small audiences offer marketing advantages large brands can’t match.

31:36 Tech and AI are tools, but humans are still essential.

44:42 Treat freelance team members as part of your core team.

Resources Mentioned:

Teresa Heath-Wareing

https://www.linkedin.com/in/teresaheathwareing/

Teresa Heath-Wareing Limited | LinkedIn

https://www.linkedin.com/company/thw-marketing-&-pr/

Teresa Heath-Wareing Limited | Website

https://teresaheathwareing.com/

Insightful Links:

https://www.ianbrodie.com/escape-marketing-overwhelm/

https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/

https://www.shopify.com/ca/blog/marketing-strategies

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape.

Key Takeaways:

00:00 Introduction.

03:12 Gen Z values individualism and customization above broad generalizations.

06:36 Social media fuels unrealistic expectations and comparison culture.

09:21 Influencer marketing thrives because people seek third-party validation.

12:40 Word of mouth remains the most powerful marketing driver.

16:09 The Hawk Method: awareness, nurturing and trust build brands.

20:34 Data-driven decisions: “stop using yourself as a case study”.

24:02 ROAS metric fails without factoring in purchase cycle length.

27:30 AI marketing tools reveal low-hanging fruit and fix problems.

30:39 Building lasting business relationships matters more than quick results.

Resources Mentioned:

Erik Huberman

https://www.linkedin.com/in/erikhuberman/

Hawk Media | LinkedIn

https://www.linkedin.com/company/hawkemedia/

Hawke Media | Website

https://www.hawkemedia.com

"Forbes’ “30 Under 30”

https://www.forbes.com/profile/erik-huberman/

Inc.’s “Top 25 Marketing Influencers”

https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.html

Insightful Links:

https://www.shopify.com/ca/blog/go-to-market-strategy

https://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tips

https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories.

Key Takeaways:

00:00 Introduction.

04:33 AI hallucinates and misses the nuance of human relationships.

07:39 Customer stories are hard to do well but worth the effort.

09:03 Positive response rates tripled when brands used customer proof.

12:36 Case studies shouldn’t be pigeonholed into a single format.

15:33 Stories can be repurposed as nibble, bite, snack or meal.

17:42 Worry less about competitors and more about reaching ideal clients.

22:21 Assisted conversions show the unseen influence of customer stories.

24:39 The consumer is not an idiot. She’s your mother.

27:57 Evergreen stories should be repurposed across the customer journey.

Resources Mentioned:

Joel Klettke

https://www.linkedin.com/in/joelklettke/

Case Study Buddy | LinkedIn

https://www.linkedin.com/company/case-study-buddy/

Case Study Buddy | Website

https://www.casestudybuddy.com

Insightful Links:

https://www.gartner.com/en/digital-markets/insights/customer-success-stories

https://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.html

https://90seconds.com/blog/the-impact-of-customer-stories/



https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketing

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.

Key Takeaways:

00:00 Introduction.

04:22 Be cautious with LinkedIn’s newest predictive audience features.

08:17 Timing and relevancy often determine outreach success.

10:55 Offers must stand out in oversaturated inboxes.

15:03 Dominate your own LinkedIn network first.

17:14 Giving away your playbook builds trust and authority.

22:13 Engagement strongly correlates with inbound leads.

27:58 LinkedIn users log in ready to be influenced.

31:06 YouTube channel builds reach with practical education.

Resources Mentioned:

Justin Rowe

https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable | LinkedIn

https://www.linkedin.com/company/impactableb2b/

Impactable | Website

https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page

Insightful Links:

https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf

https://sproutsocial.com/insights/linkedin-statistics/

https://blog.hootsuite.com/linkedin-statistics-business/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.



Key Takeaways:

00:00 Introduction.

05:02 PPC Live UK evolves from a side hustle into a main business.

09:21 AI still struggles to replicate empathy and tone of voice.

13:04 Digital advertising is expensive and not accessible for all.

17:34 Small businesses lack data, so manual approaches remain critical.

21:32 Marketers must show up at the right time without repetition.

25:16 Frequency capping is essential for sustainable PPC campaigns.

29:29 Average order value matters more than conversion count alone.

33:00 What gets celebrated gets repeated in marketing and leadership.

37:33 PPC hits diminishing returns if spend is not redirected.

Resources Mentioned:

Anu Adegbola

https://www.linkedin.com/in/themarketinganu/

PPC Live UK | LinkeIn

https://www.linkedin.com/company/ppcliveuk/

PPC Live UK | Website

https://www.ppc.live

Insightful Links:

https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75d

https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy

https://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.

Key Takeaways:

00:00 Introduction.

03:12 Build your email list before launching products and courses.

05:28 Use quiz data to qualify and disqualify leads confidently.

09:21 Differentiate by delivering value because sales cycles are longer.

12:48 Quiz results segment audiences by challenges and demographics effectively.

15:39 Grow from inside out by prioritizing quality over quantity.

21:00 Two tools, a quiz platform and CRM, run automation.

Resources Mentioned:

Tai Goodwin

https://www.linkedin.com/in/taigoodwin/

That Marketing Team | LinkedIn

https://www.linkedin.com/company/thatmarketingteam/

That Marketing Team | Website

https://thatmarketingteam.com/

“The Profitable Woman’s Playbook” by Tai Goodwin

https://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2

*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds