Key Takeaways:

(01:41) RJ’s transition from sports marketing to Terakeet, where he has developed expertise in SEO and marketing strategies.

(04:28) How experience in sports marketing instilled a strong work ethic and team-first mentality.

(06:23) Significant changes in consumer behavior and how technological advancements have shaped marketing strategies.

(09:24) Reception marketing, a strategy developed by Terakeet to engage consumers more effectively.

(13:50) Owned Asset Optimization (OAO), a strategy to maximize the impact of assets a company directly controls.

(18:08) How reception marketing and OAO strategies vary across different industries and are tailored to meet specific needs.

(23:49) RJ discusses favorite marketing metrics, daily social media usage and marketing quotes.

(27:52) Matching marketing strategies to consumer frequency and the role of CRM in tailoring reception marketing

Resources Mentioned:

RJ Licata -

https://www.linkedin.com/in/rjlicata/

Terakeet | LinkedIn -

https://www.linkedin.com/company/terakeet/

Terakeet | Website -

https://terakeet.com/

Insightful Links:

https://martechseries.com/mts-insights/staff-writers/reception-marketing-what-it-is-and-how-its-used-to-drive-marketing-goals/

https://terakeet.com/blog/reception-marketing/

https://martech.org/3-ways-to-maximize-the-power-of-reception-marketing/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.

Key Takeaways:

(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.

(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.

(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.

(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.

(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.

(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.

(27:29) Margaret’s favorite marketing quote by Coco Chanel on simplicity and elegance in branding.

(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.

Resources Mentioned:

Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/

How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875

*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content.

Key Takeaways:

(03:03) The importance of video for personal connection and narrative control.

(04:05) Video's role in pre-filtering potential clients before actual interactions.

(07:35) The significance of storytelling in video marketing.

(13:38) The effectiveness of video marketing in genuine customer engagement.

(19:38) The potential of video content to maintain customer engagement and loyalty.

(25:20) Rapid-fire Q&A segment focusing on essential marketing insights.

(26:04) The preference for cost per client acquisition as a marketing metric.

(27:10) The disciplined use of social media for work to enhance productivity.

(31:07) The need for strategic audience transfer from video platforms to podcast listening.

(34:15) The importance of consistent, value-driven content to foster audience growth and retention.

(35:40) Challenges of converting viral video viewers into podcast subscribers.

(37:05) The impact of targeted, niche content versus broad, viral marketing approaches.

(38:33) Strategies for effective call-to-action placement in videos to optimize viewer conversion to podcast subscribers.

Resources Mentioned:

Matt Wareham - https://www.linkedin.com/in/mattwareham/

Depictar - https://www.linkedin.com/company/depictarstudio

Resonate® - https://www.duarte.com/resources/books/resonate/

Insightful Links:

https://abmatic.ai/blog/role-of-video-marketing-in-growth

https://www.openreel.com/benefits-video-marketing-revenue-growth/

https://www.domatters.com/video-marketing-for-business/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.

Key Takeaways:

(03:27) Future trends in digital experiences and consumer engagement.

(06:07) Challenges of digital marketing adoption in Nigeria.

(09:32) Strategic technology adoption tied to business objectives.

(15:14) The necessity of precise measurement tools in marketing.

(19:00) The convergence of brand awareness and performance marketing.

(27:05) Initiating multi-channel marketing campaigns.

(38:32) Convincing stakeholders about marketing strategies is a challenge.

(48:21) Integration challenges and strategies in marketing analytics.

Resources mentioned:

Dotun Babatunde -

https://www.linkedin.com/in/dotun-babatunde-2752026/?originalSubdomain=ng

Olam Agri -

https://www.linkedin.com/company/olam-agri/

https://www.bcg.com/en-ca/publications/2019/dividends-digital-marketing-maturity

https://www.deloittedigital.com/content/dam/deloittedigital/us/documents/alliances/keys-to-marketing-in-the-moment.pdf

https://www.wordstream.com/blog/ws/2013/10/15/multi-channel-marketing

https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).

Key Takeaways:

(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.

(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.

(7:11) The importance of storytelling in UGC to create authentic shopping experiences.

(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.

(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.

(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.

(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.

Resources Mentioned:

Mark Yeramian -

https://www.linkedin.com/in/markyeramian/?originalSubdomain=ca

Moast | LinkedIn -

https://www.linkedin.com/company/moasthq/

Moast | Website -

http://www.moast.io/

Insightful Links:

https://getflowbox.com/blog/user-generated-content-strategy/

https://sproutsocial.com/insights/user-generated-content-guide/

https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/

https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.

Key Takeaways:

(01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist.

(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.

(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.

(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.

(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.

(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.

(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.

(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.

Resources Mentioned:

Ross Simmonds -

https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=ca

Foundation Marketing | LinkedIn -

https://www.linkedin.com/company/foundationmarketing/

Foundation Marketing | Website -

https://foundationinc.co/

Ross Simmonds' Personal Website -

https://rosssimmonds.com/

SparkToro -

https://sparktoro.com/

Buzzsumo -

https://buzzsumo.com/

Insightful Links:

https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/

https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era

https://foundationinc.co/lab/modern-distribution-playbook/

https://divbyzero.com/blog/saas-content-marketing-strategy/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.

Key Takeaways:

(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.

(01:23) Purna's transition from journalism to a leading role at LinkedIn.

(02:34) Overview of Purna's book on strategic, actionable content marketing insights.

(05:03) The shift from marketer-focused to audience-needs content creation.

(06:27) Emphasis on understanding the audience beyond basic personas.

(09:32) The challenge of engaging B2B audiences over long sales cycles.

(13:50) Importance of inclusivity in reaching a diverse audience.

(21:37) Selecting the most effective channels for content distribution.

(35:58) The value of using multiple voices for broader thought leadership impact.

(38:35) Amplifying content through employee engagement as brand evangelists.

Resources mentioned:

Purna Virji -

https://www.linkedin.com/in/purnavirji/

LinkedIn -

https://www.linkedin.com/company/linkedin/

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective -

https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432

Insightful Links:

koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436

https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing

https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy

https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/

https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement.

Key Takeaways:

(01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for major brands.

(02:55) The inception of Recordical as a unique membership platform for audio creators.

(04:20) The significance of authenticity in audio content and its intimate connection with the audience.

(09:26) The shift towards incorporating video in podcasting and its acceptance as a norm.

(15:32) The importance of content over technical SEO in podcast discoverability and engagement.

(18:58) The value of niche targeting in podcasting for creating meaningful and engaged listener bases.

(25:24) The compelling ROI of podcasting when executed strategically by brands.

(42:32) The essential role of professional production in achieving podcast success for brands.

Resources Mentioned:

Michelle Khouri -

https://www.linkedin.com/in/michellekhouri/

FRQNCY Media | LinkedIn -

https://www.linkedin.com/company/frqncymedia/

FRQNCY Media | Website -

https://frqncy.media/

Recordical | LinkedIn -

https://www.linkedin.com/company/recordical/

Recordical | Website -

https://recordical.com/

Insightful Links:

https://www.servers.com/news/whitepapers/rise-of-audio-advertising

https://brandequity.economictimes.indiatimes.com/news/marketing/5-opportunities-that-brands-are-missing-on-audio/76741860

https://www.eskimi.com/blog/programmatic-audio-advertising

https://www.thedrum.com/insight/2023/08/02/audio-booming-how-can-brands-add-it-the-mix

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds