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Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagement and marketing effectiveness. Lee-Anne provides insights into the benefits of podcasting, the importance of authenticity, and the impact of consistent content creation.

Key Takeaways:

(02:48) Podcasting is at the same stage as early YouTube.

(03:49) There are over 100 million monthly podcast listeners in the US.

(05:50) A one-hour podcast can be repurposed into 42 pieces of content.

(08:51) Stories in podcasts should be authentic and emotionally engaging.

(12:32) Lee-Anne’s favorite marketing metric is listeners.

(14:22) Consistency and frequency in posting are key to success.

(17:43) “Podcast-in-a-Box” simplifies the podcast production process.

(17:56) Podcasting involves significant upfront and ongoing work.

Resources Mentioned:

Lee-Anne Scott - https://www.linkedin.com/in/lee-annescott/

Chirp | LinkedIn - https://www.linkedin.com/company/podcast-in-a-box-platform/

Chirpit.Online | Website - https://chirpit.online/

Insightful Links:

https://www.quillpodcasting.com/blog-posts/build-your-podcast-brand

https://podcastmarketingacademy.com/phases-of-podcast-growth/

https://www.productmarketingalliance.com/launching-a-podcast-the-key-to-boosting-brand-awareness/

https://twobrotherscreative.com/the-podcast-box/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the impact of a purpose-driven approach. Paul also provides insights into brand storytelling, leveraging social channels, and the critical role of reputation in both good and bad times.

Key Takeaways:

(02:17) The founding story of Milk & Honey and its global expansion.

(04:08) Milk & Honey's achievement as the highest-scoring B Corp PR firm.

(12:01) The critical role of consistent reputation management.

(18:18) Paul Cohen's expertise in reputation management over crisis communication.

(22:06) Utilizing social media to map the day's conversations and insert client perspectives.

(24:00) Engaging clients in conversation during pitches to drive business success.

(26:45) The vital role of employees as brand ambassadors in sharing the company's story.

Resources Mentioned:

Paul Cohen - https://www.linkedin.com/in/paul-cohen-/

https://milkandhoneypr.com/ | Website

Insightful Links:

https://www.digitalsilk.com/digital-trends/brand-storytelling/

https://neilpatel.com/blog/create-authentic-brand-story/

https://gathercontent.com/blog/brand-storytelling-examples

https://toaststudio.com/en/pg-volvo-and-other-examples-of-strong-brand-storytelling/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.

Key Takeaways:

(03:05) How musical experiences influence marketing strategies.

(04:59) The importance of attending events to understand them from a guest's perspective.

(10:16) Creating content from events for brand positioning and cost-effective marketing.

(14:35) Leveraging events for effective marketing during economic downturns.

(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.

(23:13) The importance of aligning event goals with business objectives.

(26:10) Empowering event team members for exceptional execution.

(28:46) Using events to create better customer experiences and brand immersion.

Resources Mentioned:

Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=ca

oh cool | LinkedIN - https://www.linkedin.com/company/ohcool/

oh cool | Website - http://ohcool.ca

Insightful Links:

https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.html

https://bloomerang.co/blog/event-branding/

https://primostats.com/blog/thought-leadership-events/

https://www.eventmobi.com/blog/event-branding/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks to Stefan Maritz, currently Marketing Lead at CXL, and Head of Marketing at blackbear at the time of the interview. Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B marketing space, offering valuable strategies for modern marketers.

Key Takeaways:

(02:29) The evolving role of T-shaped marketers in today's marketing teams.

(04:59) The importance of education and perception in brand building.

(06:11) The need for patience and long-term strategy in brand marketing.

(10:18) The significance of creating valuable and engaging content.

(14:08) Creative messaging approaches to make B2B marketing less boring.

(17:32) Building strong brands through thought leadership and adding real value.

(22:43) The importance of organic and direct traffic in measuring brand awareness.

(24:51) The need for a balanced budget allocation between performance and brand marketing.

(28:58) The long-term benefits of consistent brand messaging and perception building.

Resources Mentioned:

Stefan Maritz - https://www.linkedin.com/in/stefan-maritz/?originalSubdomain=nl

Blackbear Website - https://blackbear.global/

CXL Website - https://cxl.com/

Insightful Links:

https://www.bcg.com/publications/2021/why-brand-marketing-matters

https://www.lean-labs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-master

https://www.inboxinsight.com/5-reasons-why-brand-awareness-should-feature-in-your-b2b-multi-channel-strategy/

*At the time of the interview, he was employed at blackbear. He has since moved to CXL where he is Marketing Lead.

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks with Daniel Murray, Founder of The Marketing Millennials. Daniel shares his journey from marketing operations to building a media powerhouse with over a million followers. This episode dives into mastering marketing operations and the crucial elements needed to become a successful marketing leader.

Key Takeaways:

(02:30) The importance of knowing all facets of marketing to be a better leader.

(04:10) The role of documentation in scaling marketing operations.

(08:20) The balance between creativity and pragmatism in marketing leadership.

(12:25) Understanding business metrics alongside marketing.

(16:05) The impact of AI on marketing and the need for human creativity and strategic thinking.

(23:30) Community and networking in building a successful marketing career.

(29:15) How to leverage social media platforms for effective marketing.

(36:20) Tips for effective collaboration between marketing and other departments.

Resources Mentioned:

Daniel Murray - https://www.linkedin.com/in/daniel-murray-marketing/

The Marketing Millennials | LinkedIn - https://www.linkedin.com/company/the-marketing-millennials/

The Marketing Millennials | Website - http://themarketingmillennials.com

Insightful Links:

https://martech.org/mastering-the-art-of-goal-setting-in-marketing-operations/

https://www.integreon.com/navigating-the-world-of-marketing-operations-mastering-metrics/

https://www.markops.ai/insights/article/mastering-marketing-operations

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Insightful Links:

https://www.vendr.com/blog/saas-sales-procurement-relationship

https://sievo.com/blog/marketing-procurement-relationships

https://www.mxpiq.com/procurement-marketings-first-line-of-defence/

https://1touchpoint.com/blog/marketing-procurement-5-best-practices-for-2020

* At the time of the interview, he was employed at Suncor and also De Havilland Aircraft of Canada Limited. He has since moved to CPKC, where he is a Procurement Process and Performance Specialist.

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks with Jennifer Smith, Founder and CEO at everythingpodcasts.com. In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in business, from recruitment to brand storytelling, and offers insights into crafting successful podcasts that resonate and maintain relevance over time.

Key Takeaways:

(01:23) Jennifer shares her extensive experience in media, launching several ventures and illustrating the breadth of her expertise.

(03:37) Podcast genres that effectively engage audiences, such as narrative storytelling.

(07:36) The strategic importance of podcasts in marketing and brand loyalty beyond short-term projects.

(09:30) Insight into the strategic mistakes companies make when entering the podcast space without a clear plan.

(13:18) Three crucial elements of successful podcast content: the “lean-in factor,” authentic storytelling and the “aha moment.”

(15:39) Strategies for leveraging podcasts in conjunction with other marketing efforts to enhance content discovery and brand presence.

(18:27) Help with podcasting strategies.

Resources Mentioned:

Jennifer Smith - https://www.linkedin.com/in/jennifersmith11/

everythingpodcasts.com | LinkedIn - https://www.linkedin.com/company/everythingpodcasts/

everythingpodcasts.com | Website - https://everythingpodcasts.com

Insightful Links:

https://www.mushroommedia.io/blog/the-power-of-podcasting-how-brands-can-leverage-this-growing-medium

https://www.everythingpodcasts.com/blog/the-rise-of-podcasting-for-brand s

https://www.bizjournals.com/cincinnati/news/2024/01/20/how-brands-use-podcasts-engage-audience.html

https://medium.com/pacific-content/what-worked-in-2023-brands-in-podcasting-3fe497159f48

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.

In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more.

Key Takeaways:

(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.

(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.

(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.

(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.

(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.

(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.

(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.

(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.

Resources Mentioned:

Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/

Directive - https://www.linkedin.com/company/directive-consulting/

Insightful Links:

https://directiveconsulting.com/customer-generation/

https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies

https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds