Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing marketing channels and operations. Learn how identifying inefficiencies and implementing best practices can drive exponential growth. Jason also shares a pivotal moment from his career at Google, where he played a key role in launching Google Music, underscoring the necessity of robust products and structured growth experimentation for effective marketing.

Next, we explore the powerful art of storytelling to build brand presence. Discover the critical elements of achieving product-market fit and how leveraging customer feedback can significantly enhance your product experience. We'll guide you through telling your brand's story more effectively using platforms like TikTok and Instagram, and reveal the impact of engaging nano and micro-influencers to create a halo effect around your brand. Creativity, uniqueness, and differentiation are key themes in this chapter, helping you stand out from competitors.

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What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yourself," offers a practical framework that could be the key to unlocking your professional potential. Rita recounts an inspiring story of a female CEO breaking through a male-dominated industry by confidently defining and promoting her unique brand.

Explore the concept of personal branding beyond the realm of top executives and high achievers. Discover why it's crucial for everyone to have a thoughtful and deliberate plan that aligns with personal values and the company's mission. Through relatable anecdotes and expert advice, Rita emphasizes the importance of the three Ps—preparation, packaging, and presentation. Learn how these elements can lead to professional success and help you navigate career transitions, all while maintaining authenticity and credibility, especially in challenging situations.

Empower your career development by taking proactive steps to build a remarkable personal brand. From keeping your resume current to engaging in continuous learning and networking, Rita provides actionable tips to stay ahead in today's competitive world. She highlights the power of storytelling in presenting your accomplishments authentically and stresses the value of servant leadership in making a lasting impact. Tune in for an encouraging discussion on how to elevate your professional life and stand out with a strong personal brand.

Get Rita's book Personal Branding and Marketing Yourself on Amazon

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Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media. Today we discuss newer marketing channels like connected TV and Debra shares why some companies generate lots of content but don't get sales from it. We dive into the right mindset for success with sales and marketing.

Discover how she turned a local swimming pool company into a booked-out success story through a meticulous multi-channel marketing campaign. Debra shares her personal journey of rebuilding her career in her 50s and provides actionable advice on creating cohesive and consistent messaging across all media to achieve remarkable advertising results.

Explore the intricate psychology behind sales and marketing as Debra reveals the importance of understanding buyer personalities and tailoring campaigns to emotional triggers. Learn why enthusiasm and authenticity are game-changers in sales and how to select the most effective platforms to reach your target audience. We also examine the evolving landscape of connected tv advertising, focusing on the opportunities presented by streaming services. Don’t miss this chance to transform your marketing strategies and take your business to new heights.

Check out Debra's free ebook on the Mindset for Success

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Eric Eden on LinkedIn

Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led to a remarkable boost in engagement and leads. Learn why concentrating on what aligns with your brand's core message and the channels your team loves can sometimes mean doing less to achieve more.

Ever wondered how to keep up with the ever-changing world of marketing? Caroline explores the shifting dynamics of marketing channels, the rising costs of platforms like Google and LinkedIn, and the latest changes in email marketing regulations. She highlights the essentials of a strong foundation—like a well-optimized website and efficient sales workflows—to ensure your advertising efforts truly pay off. Gain clarity on the nuances of SEO and the specialized knowledge needed to stay ahead of Google's algorithm changes, all while prioritizing your marketing goals effectively.

Struggling to make the most out of limited marketing resources? Caroline offers practical strategies for maximizing content impact, including how to repurpose a single article into a month's worth of engaging material. She emphasizes the critical need for setting clear goals, whether it's generating leads or building brand awareness. Plus, get a sneak peek into the future with insights on the rising influence of AI tools in marketing and the importance of discerning which new technologies will genuinely connect with your audience. This episode is packed with actionable advice to streamline your marketing strategies and boost your ROI.

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After spending 6-12 months writing a book how do authors sell tens of thousands of copies and get on best seller lists? This episode promises to reveal the secrets behind Tyler Wagner’s phenomenal success in helping authors do that with his companies - Authors Unite and Partner Profits.

As a Wall Street Journal bestselling author, marketer, and entrepreneur, Tyler Wagner shares how he built his company by focusing on creating powerful referral relationships instead of pouring money into Facebook ads and SEO. Discover the importance of building a vast network of referral partners and how this innovative approach can transform your business.

We also dig deep into the strategies Tyler used to leverage bestseller status to cultivate a dedicated reader base and attract significant media attention. Learn about the realistic expectations of reader engagement and the critical role loyal fans play in word-of-mouth marketing. Tyler provides actionable tips on using bestseller accolades to land media appearances, aiming for that tipping point where your book sales soar organically.

Tyler's web site Authors Unite

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How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can significantly boost revenue. We also discuss the rising costs of advertising on platforms like Google and Facebook and highlight the untapped potential of email marketing as a more effective and efficient channel.

As we venture into the future of marketing, we examine the transformative impact of AI and search engines on SEO and user experiences. The discussion delves into the challenges posed by AI snippets in search results and the increasing necessity of paid advertising. We emphasize the importance of diversifying traffic sources through robust social media presence and content strategies. Additionally, we explore the implications of emerging technologies like OpenAI's new search engine and Apple's upcoming intelligence in iOS 18.

Listeners can get a free copy of Angela's new book - Your Marketing Ecosystem: How Brands Can Market Less and Sell More - and resources designed to help you learn more about building effective marketing ecosystems here:

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Ever wondered how to achieve marketing success when you have very limited time and resources? Tune in as we chat with Emily, a fractional CMO and the brains behind the Good Marketing Club, who reveals the secrets to transforming average marketing into captivating storytelling. Emily shares her mission to help ambitious founders achieve their vision, drawing from her dynamic experience, including a standout Christmas campaign for Iceland that defied budget constraints and time pressures. Discover how the right mix of videos, influencer partnerships, social media and digital marketing can rejuvenate a brand. Learn the power of creativity and collaboration in overcoming marketing challenges.

In today's episode, we unpack the essence of effective marketing strategies with Emily, highlighting the necessity of challenging conventions and encouraging healthy debate within teams. We'll explore how to understand and connect with your audience by addressing their concerns with empathy and creativity. Emily emphasizes the value of having a unique perspective and ensuring your marketing resonates deeply with your target audience. Plus, find out why good marketing should be as enjoyable as it is impactful, and learn about resources like the Good Marketing Club for those ready to elevate their marketing game. Don't miss this blend of inspiration, strategy, and practical advice!

Emily Dunlop on LinkedIn

The Good Marketing Club

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Ever wondered how some YouTubers skyrocket to success while others struggle to gain traction? Join us as we unpack the secrets to YouTube success with Aaron, a content creator who has amassed over 100,000 subscribers and 13 million video views. Aaron reveals his transformative journey from initial struggles to achieving a thriving channel. Learn how he prioritized quality over quantity, mastered video editing, and refined his scriptwriting to captivate his audience. Discover the game-changing impact of compelling thumbnails and titles, and how Aaron's dedication to continuous improvement set him apart in the competitive world of YouTube.

Dive deep into the nuances of YouTube analytics and discover strategic insights for channel growth. We'll explore the powerful tools YouTube offers, the potential of evergreen content, and the platform's creator-friendly revenue model. Aaron shares how to leverage YouTube's retention graphs to enhance video performance, build a sustainable content strategy, and target a narrow, well-defined audience for higher engagement. Don't miss out on Aaron's invaluable tips on crafting simple yet effective thumbnails and titles that resonate with viewers, ensuring your content stands out in a crowded digital landscape.

Visit Aaron's web site - https://www.aumgrowthmarketing.com/

Check out Aaron's YouTube Channel

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Eric Eden on LinkedIn