Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.

Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles just doesn’t cut it—and how you can craft a look that's uniquely yours.

We also discuss mood boards, intentionality, and how small changes can transform your entire look! Whether you're gearing up for a branding photo shoot, or simply navigating your wardrobe for Zoom meetings, Dina’s got the tips to make you shine.

We even get into some fun behind-the-scenes insights from Dina’s styling gigs in television and personal branding, including how contestants are prepped for their national TV debuts!

So, if you're ready to up your style game and make a lasting impression, you won't want to miss this. Tune in now and make your closet—and your brand—work for you!

ABOUT DINA:

Dina Cerchione has been making celebrities and reality TV guests look great on-and-off camera for over 25 years and is one is one of the busiest Hollywood stylists in town. Her work has been seen on some of the biggest shows on television, including America’s Got Talent, Deal or No Deal, Dr Phil, and on all of the major networks and streaming services including FOX, ABC, Netflix, and HBO. She has also been featured in industry and consumer media outlets such as In Style, The New York Times, The Hollywood Reporter, People, and The Daily Mail.

Now she is working that same Hollywood magic for modern entrepreneurs, speakers, coaches and anyone who is the face of their business helping them enhance their brand using style. Through her many years of honing her craft working as a TV wardrobe stylist, Dina knows how to tap in and tell people’s story using style. Her approach is rooted in the belief that a well-designed personal style can open doors and create opportunities. With an eye for detail and an understanding people need to present themselves in an authentic way, Dina helps her clients make lasting impressions that align with their ideal clients and their professional aspirations. Whether it’s for a keynote speech, media appearance, brand photo shoot or daily business interactions her mission is to ensure every entrepreneur she collaborates with has a personal style that is as unique and impactful as their brand.

GET IN TOUCH WITH DINA:

Instagram: @dmcstyles

LinkedIn: Dina Cerchione

Website: dmcstyles.com

Freebie: The Ultimate Guide To Your Brand Photo Shoot Style https://keap.app/contact-us/4141690198853504

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?

In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about looking pretty—it's about building trust, standing out, and even being able to charge more for your services.

We'll cover everything from logos, colour palettes, and fonts to why your brand's vibe should shine through in every touchpoint—whether it's a social media post, website, or flyer. I'll even share some insider tips on creating a brand style guide and how using tools like Canva Pro can streamline your design process.

Join me as we break down the components of a killer visual brand, and I share my top tips and tricks to make branding work for you. You'll walk away with actionable insights to elevate how your business looks and feels—or at the very least, you'll learn how to make your brand more recognizable and trustworthy.

Ready to take your branding game to the next level? Let's dive in! 🌟

Wanna go deeper? Grab your free access to the Seriously in Business Challenge here: https://whitedeer.com.au/sibchallenge

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.

Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!

This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources.

ABOUT ALEXANDRA:

Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.

She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability.

CONNECT WITH ALEXANDRA:

Website: www.coachhousemarketing.com

Information on Scaling Businesses: www.coachhousemarketing.com/the500percentcourse

LinkedIn: https://www.linkedin.com/in/alexandralmoore/

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!

In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.

I'll also offer tips on keeping the quiz fun and engaging, making it a breeze for your audience to relate to your brand while feeling excited about their results. And hey, we'll even chat about promoting your quiz with some nifty marketing tactics!

So, if you're ready to ramp up your business leads in a creative and engaging way, join me on this episode to unlock the power of quiz funnels! Trust me, the potential is limitless, and I can't wait to spill the beans with you!

Want to try the quiz platform I use and recommend? Here's my affiliate link (obviously only sharing link to products I believe in!): https://get.tryinteract.com/f7vnhupludam

Oh and want to check out my quiz for yourself? Here's the link: https://whitedeer.com.au/quiz

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).

Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.

In this episode, host Jacqui Naunton, sits down with Brianca Johnson to delve into the world of business automation and how it can revolutionize the way you operate.

Key Takeaways:

Discover the potential of using technological tools to streamline tasks, save time, and enhance efficiency, from setting up welcome sequences to utilizing tools like Zapier for seamless integration.

Personalized Touch: Understand the importance of making automations feel personal and high-touch to maintain a genuine connection with customers, and learn from real examples of successful automated client interactions.

Testing and Avoiding Mistakes: Explore the significance of thorough testing to ensure seamless automation implementation, and uncover common mistakes made in the process.

Be inspired: How automation lead one of Brianca's clients to a five-figure launch hands off.

ABOUT BRIANCA:

Brianca Kirkman (Johnson), MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.

CONNECT WITH BRIANCA:

Facebook - https://www.facebook.com/thebriancajohnson

Instagram - https://www.instagram.com/thebriancajohnson/

YouTube - https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14Q

LinkedIn - https://www.linkedin.com/in/thebriancajohnson/

Marketing Performance Assessment: www.briancajohnson.com/quiz

Five-Figure Sales Funnel Training: www.briancajohnson.com/free-training

Clarity to Coins Membership: www.briancajohnson.com/membership

SPECIAL LISTENER COUPON: Get $100 off 3 months in Brianca's Clarity to Coins Membership: https://marketplace.briancajohnson.com/discount/DNGYJFVKJDSZ?redirect=%2Fproducts%2Fclarity-to-coins-course

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.

Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com.au/diydmb-limited

Key Takeaways:

- Immediate engagement: Open the course as soon as possible to familiarise yourself with the content and structure.

- Anchor into your "why": Revisit the reasons for enrolling in the course to stay motivated during challenging moments.

- Schedule commitment: Set a realistic schedule to work through the course and set deadlines for each module or section.

- Leverage live support: Take advantage of any live components or support offered to enhance the learning experience.

- Connect with others: Engage with fellow course participants to form connections and gain additional support.

- Embrace flexibility: Don't be discouraged by falling behind, as online courses often provide lifetime access, allowing for a reset and renewed commitment to learning.

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business.

Key Takeaways:

- The challenge of work-life balance differs when working for oneself compared to working for someone else.

- It's okay to pause the business during unpredictable events and personal circumstances.

- Creating an "easeful" business requires intentional effort, including investing in systems, teams, and personal well-being.

- Identifying and addressing "sticky icky" points in business to make necessary changes for better ease and support.

- Regularly assessing business challenges and making necessary changes incrementally rather than through drastic shifts.

- Prioritising personal happiness and fulfilment over financial success and aligning with personal values and passion.

ABOUT LAURA CANHAM:

Laura is an award-winning business coach on a mission to help women do business their way. She has supported over 400 female entrepreneurs to scale with ease, increase their impact and income, and most importantly, create more freedom, fun and flexibility in life and business.

She has scaled her online business from start-up to a quarter of a million dollars in just two years (while also birthing two babies!) so she knows a thing or two about keeping things simple and still getting big results.

She is a proud boy mama, speaker, podcaster and is currently in her digital nomad era, running her business whilst travelling Europe with her family.

CONNECT WITH LAURA:

www.instagram.com/lauracanham_

www.lauracanham.com

I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?

In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.

Key Takeaways:

- I utilize a combination of free and paid software tools, including Asana for project management, Airtable for data organization, and Slack for team communication.

- My paid subscriptions include Kartra for course hosting and email management, Gmail for professional email accounts, Adobe Suite for graphic design, and QuickBooks for financial management.

- I also employ additional software such as Simplecast for podcast management, Showit for website building, and Cast Magic and Opus for content repurposing.

Full list of tools (*some links are affiliates):

Asana https://app.asana.com/

Slack https://slack.com/

Google suite https://workspace.google.com/

Airtable https://airtable.com/

Creative Market https://www.dpbolvw.net/click-100887243-15136940

Castmagic https://get.castmagic.io/gyp4w1pwvk0o

Capcut https://capcutaffiliateprogram.pxf.io/ZQ3ngk

Kartra https://kartra.com/

Adobe https://www.adobe.com/

Quickbooks https://quickbooks.intuit.com/

Simplecast https://www.simplecast.com/

Crazy Domains https://www.crazydomains.com.au/

Zoom https://zoom.us/

Vimeo https://vimeo.com/

Calendly https://calendly.com/

Interact https://get.tryinteract.com/f7vnhupludam

Canva https://partner.canva.com/whitedeer

Creative Fabrica https://www.creativefabrica.com/promo/8407/0P1055-FGHIJKLMNO/ref/4088225

Dubsado https://dubsado.com/?c=whitedeer

Showit https://account.showit.com/r/2mnkq4b1

Opus Clip https://www.opus.pro/?via=b49cd0

Zapier https://zapier.com/

Since recording I'm now also using:

Manychat (paid): https://manychat.com/

Signature Hound (paid): https://signaturehound.com/