In this episode of the SA Sponsorship Podcast, we dive into the evolving landscape of Olympic sponsorship.

We explore the complexities and opportunities of sponsoring the Olympics, from backing the main event to supporting an Olympic team, individual athletes, and broadcast sponsorship. Tune in to gain valuable insights into how these sponsorships work, their impact, and the strategies behind successful Olympic partnerships. Don’t miss this deep dive into one of the most prestigious sponsorship arenas in sports!

WE ARE BACK!!! Join us as we dive into the excitement surrounding the Euros 2024, set to kick off tomorrow!

In this episode, we explore the intricate world of sponsorships, uncovering the strategies behind the brands that power one of the biggest sporting events of the year.

From the major players to the surprising newcomers, we discuss how sponsorships shape the tournament and enhance the fan experience. Whether you're a die-hard football fan or just curious about the business side of sports, this episode has something for everyone.

In this episode, we're thrilled to present a replay of an in-depth interview with our very own Steven Mervis, Head of Strategy at Mscsports, originally aired on 702 with host Aubrey Masango. This comprehensive discussion peels back the layers of the sponsorship world, revealing the intricate dance between brands and rights holders.

Steven demystifies the essence of sponsorship, explaining how it transcends ordinary advertising to become a strategic partnership where brands meet audiences at their most passionate moments. From leveraging emotional connections to discussing the nuances of category exclusivity, this conversation is a treasure trove of insights for anyone intrigued by the power of sponsorship.

Discover the delicate balance between commercial objectives and ethical considerations, the evolution of sponsorship measurement, and the critical role of authenticity in influencer marketing. Steven's expertise shines as he navigates through the complexities of securing sponsorships, offering valuable advice for both established entities and emerging rights holders.

Whether you're seeking to understand the sponsorship landscape or aiming to attract meaningful partnerships, this episode is a masterclass in sponsorship strategy. Don't miss out on this enlightening dialogue that could reshape your approach to sponsorship.

For more insights, read Steven's article on how small rights holders can excel in sponsorship here: https://mscsports.co.za/2024/04/24/how-small-rightsholders-can-excel-at-sponsorship/

In our latest episode, we dive into the world of clever sponsorships. We explore examples that stem from insightful strategies, smart use of technology, and brilliantly executed simple ideas. Join us as we highlight six standout sponsorships, discussing what makes them exceptional and how they leverage creativity and innovation to leave a lasting impact.

Tune in to hear our thoughts on these innovative sponsorships:

1. Corona’s Jersey Pay - Discover how Corona used jerseys as a form of currency to create a unique fan experience. Watch here ➡️https://clios.com/sports/winner/digital/corona/jersey-pay-129064

2. Betway SA20 Catch 2 Million Competition- Learn how Betway engaged cricket fans with a chance to win big by catching a six during the SA20 matches. Watch here ➡️ https://www.youtube.com/watch?v=kJNPYNTxwPg

3. Burger King’s Stevenage Challenge - Find out how Burger King turned a lower-league soccer team into a global sensation. Watch here ➡️https://www.youtube.com/watch?v=08NxgnK7ixo

4. Co-op’s On-Site Festival Stores at Glastonbury - Explore how Co-op brought convenience to festival-goers with their innovative pop-up stores. Learn more ➡️https://www.coop.co.uk/on-site-festival-stores/glastonbury-festival

5. Uber Eats Ambushing the Australian Open - See how Uber Eats cleverly ambushed the Australian Open to capture the audience's attention. Watch here ➡️ https://www.youtube.com/watch?v=P6I2qpPW0xg

6. Michelob ULTRA x NBA - Courtside - Dive into how Michelob ULTRA created an immersive fan experience during NBA games. Watch here ➡️https://youtu.be/eKC0_0oSZd8?si=WVy6ewMxCCCXf-wh

Whether you’re a marketing professional, a fan of creative advertising, or just curious about innovative sponsorships, this episode is packed with insights and inspiration.

Join us for a special episode as we delve into the world of sponsorship, in this segment, we bring you an exclusive clip from our host, Steven's recent radio interview with YOU FM, where he shares insights from his article, "How small rights holders can excel in sponsorship."

Drawing from his experience in the sponsorship industry, Steven illuminates key strategies for smaller rights holders aiming to secure impactful sponsorships. From building and understanding your audience to crafting pitches from the brand's perspective, Steven provides actionable advice to elevate your sponsorship game.

Tune in to this enlightening episode to gain invaluable insights into the art of sponsorship for small rights holders and unlock doors to transformative partnerships.

Join us in this episode as we delve into the fascinating world of sponsorship in music festivals.

With Heineken's recent sponsorship of Calabash and Hey Neighbour, we're joined by Marcel Swain, the head of premium at Heineken Beverages. Marcel provides invaluable insights into why Heineken has chosen to invest in these partnerships and offers a unique perspective from the brand's point of view.

Tune in as we explore the motivations behind such collaborations and discuss the future direction of these types of partnerships.

Join us on this episode of THE SA SPONSORSHIP as we sit down with Rebecca Eliot, Founder of ProTouch Africa, to delve into the dynamic world of digital licensing for rights holders and sponsorship.

In this insightful conversation, we explore the profound impact of digital technology on fan engagement and how it revolutionizes the sponsorship landscape. With the rise of digital platforms, we witness a paradigm shift in how sponsors interact with audiences, and Rebecca shares invaluable insights into navigating this digital frontier.

Tune in to discover firsthand how digital innovation is reshaping the sponsorship industry and unlocking new avenues for fan engagement. Don't miss out on this enlightening discussion that delves deep into the intersection of digital, sponsorship, and fan engagement.

Tee off with us in our latest episode as we dive deep into the captivating world of the Masters golf tournament, one of the most prestigious events in the golfing calendar. As one of the four majors, the Masters stands out not only for its rich history and iconic green jacket but also for its unique approach to sponsorship.

Join us as we explore the intricate dynamics between the Masters and its sponsors, unravelling the strategies and partnerships that make this tournament a pinnacle of sporting excellence. We dissect how the Masters cultivates its brand image while maintaining its timeless allure.

Whether you're a golf fan or a marketing expert, this episode offers insights into the intersection of sports, sponsorship, and tradition at the Masters golf tournament, discover how this admired event continues to captivate audiences and redefine the sponsorship landscape.