• The Bookster Podcast

  • De: Bookster
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The Bookster Podcast Por arte de portada

The Bookster Podcast

De: Bookster
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  • Resumen

  • What is going on at Bookster? Listen to the people behind the SaaS vacation rental platform.
    © 2024 Bookster
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Episodios
  • A bit of history

    A bit of history
    Feb 23 2024

    How did Bookster come into existence?

    Simon and Robin discuss the history of how Bookster started.

    1. Introduction:

    Simon introduces the podcast and his guest, Robin Morris, co-founder and CEO of Bookster. Overview of the series’ aim to explore running a successful SaaS company.

    2. Bookster’s Origin Story:

    Robin recounts the beginnings of the company as Tribal Logic and the development and success of Caravan Site Finder, which was sold to Haymarket Publishing in 2007.

    3. Early Diversification:

    Post-sale, Tribal Logic expanded its software capabilities to serve various clients, including event management and holiday rentals, leading to the initial steps toward what would become Bookster.

    4. Shift to Product Focus:

    Around 2009, the company developed a booking button for holiday rental websites, marking a significant shift from custom software projects to creating a defined product.

    5. Reacquisition and Growth:

    In 2015, they reacquired Caravan Site Finder and operated it alongside Bookster, while Bookster continued to grow into a more comprehensive property management system (PMS).

    6. Impact of COVID-19:

    The sale of Caravan Site Finder in February 2020 provided crucial financial stability as the pandemic hit, affecting many clients in the tourism sector and highlighting the challenges faced by the industry.

    7. SaaS Explanation:

    Robin explains the SaaS (Software as a Service) model, emphasizing benefits like regular updates, maintenance, and web-based accessibility, which Bookster utilizes for its clients.

    8. Leadership and Team Dynamics:

    Robin discusses his role transition from software developer to Managing Director, focusing on business direction and team guidance. He also highlights the contributions of co-founders Colin Guthrie and Craig Douglas.

    9. Global Client Base:

    Bookster serves a diverse, international clientele, including holiday rental providers from various regions such as the UK, Europe, North America, and Australia, catering to businesses of different sizes.

    10. Naming Bookster:

    The story behind the name “Bookster” and clarification of common misconceptions. Unlike the complex naming process for Tribal Logic, Bookster was quickly agreed upon and has proven effective.
    • www.booksterhq.com
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    20 m
  • Four Pillars

    Four Pillars
    Mar 26 2024

    Robin and Simon talk about Caravan Sitefinder and the four pillars on which Bookster was founded.

    The Four Pillars are:

    1) Low Barrier to Entry

    2) Easy to use

    3) High Quality Support

    4) Vertical Integration

    • www.booksterhq.com
    • www.caravansitefinder.co.uk
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    36 m
  • A Low Barrier

    A Low Barrier
    Apr 2 2024

    Simon, Robin and Adam discuss one of Bookster's key pillars - a low barrier to entry.

    We discuss how important it is to Bookster to have a low barrier of entry for our clients to get on to Bookster.

    This has been a core principle since starting Bookster in 2009 - trying to make it as easy as possible for a holiday rental business to get up and running inside Bookster.

    Methods to achieve this include self sign up, monthly contracts, self set up (including payment gateways) and easy to use user interfaces.

    Being on hand with high quality support also makes it easier for Bookster clients to get up and running.

    The important bits

    ● [00:00] - Intro to Robin, Adam Aaron our Support Lead and the podcast

    ● [01:02] - What is Adam's role as a Support Lead?

    ● [02:50] - Providing a low Barrier to Entry

    Key takeaways

    ● How Adam moved to the Support Team

    ● What is a Low Barrier to Entry and some examples of these?

    ● What are disadvantages of having low Barriers of Entry?

    ● How does Bookster achieve the low Barrier of Entry for its' clients?

    ● Does a low Barrier to entry create a higher support burden?

    ● How does this build trust with clients?

    ● How does the size of the team impact how Bookster runs?

    Next Episode

    In the next episode will be looking further at how high quality support is at the heart of how Bookster provides its service.

    • www.booksterhq.com
    • www.booksterhq.com/features/136937-self-sign-up
    • Smashing Your Holiday Rental Goals Podcast
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    23 m
Liderazgo Gestión Marketing Economía
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