Episodios

  • A bit of history
    Feb 23 2024

    How did Bookster come into existence?

    Simon and Robin discuss the history of how Bookster started.

    1. Introduction:

    Simon introduces the podcast and his guest, Robin Morris, co-founder and CEO of Bookster. Overview of the series’ aim to explore running a successful SaaS company.

    2. Bookster’s Origin Story:

    Robin recounts the beginnings of the company as Tribal Logic and the development and success of Caravan Site Finder, which was sold to Haymarket Publishing in 2007.

    3. Early Diversification:

    Post-sale, Tribal Logic expanded its software capabilities to serve various clients, including event management and holiday rentals, leading to the initial steps toward what would become Bookster.

    4. Shift to Product Focus:

    Around 2009, the company developed a booking button for holiday rental websites, marking a significant shift from custom software projects to creating a defined product.

    5. Reacquisition and Growth:

    In 2015, they reacquired Caravan Site Finder and operated it alongside Bookster, while Bookster continued to grow into a more comprehensive property management system (PMS).

    6. Impact of COVID-19:

    The sale of Caravan Site Finder in February 2020 provided crucial financial stability as the pandemic hit, affecting many clients in the tourism sector and highlighting the challenges faced by the industry.

    7. SaaS Explanation:

    Robin explains the SaaS (Software as a Service) model, emphasizing benefits like regular updates, maintenance, and web-based accessibility, which Bookster utilizes for its clients.

    8. Leadership and Team Dynamics:

    Robin discusses his role transition from software developer to Managing Director, focusing on business direction and team guidance. He also highlights the contributions of co-founders Colin Guthrie and Craig Douglas.

    9. Global Client Base:

    Bookster serves a diverse, international clientele, including holiday rental providers from various regions such as the UK, Europe, North America, and Australia, catering to businesses of different sizes.

    10. Naming Bookster:

    The story behind the name “Bookster” and clarification of common misconceptions. Unlike the complex naming process for Tribal Logic, Bookster was quickly agreed upon and has proven effective.
    • www.booksterhq.com
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    20 m
  • Four Pillars
    Mar 26 2024

    Robin and Simon talk about Caravan Sitefinder and the four pillars on which Bookster was founded.

    The Four Pillars are:

    1) Low Barrier to Entry

    2) Easy to use

    3) High Quality Support

    4) Vertical Integration

    • www.booksterhq.com
    • www.caravansitefinder.co.uk
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    36 m
  • A Low Barrier
    Apr 2 2024

    Simon, Robin and Adam discuss one of Bookster's key pillars - a low barrier to entry.

    We discuss how important it is to Bookster to have a low barrier of entry for our clients to get on to Bookster.

    This has been a core principle since starting Bookster in 2009 - trying to make it as easy as possible for a holiday rental business to get up and running inside Bookster.

    Methods to achieve this include self sign up, monthly contracts, self set up (including payment gateways) and easy to use user interfaces.

    Being on hand with high quality support also makes it easier for Bookster clients to get up and running.

    The important bits

    ● [00:00] - Intro to Robin, Adam Aaron our Support Lead and the podcast

    ● [01:02] - What is Adam's role as a Support Lead?

    ● [02:50] - Providing a low Barrier to Entry

    Key takeaways

    ● How Adam moved to the Support Team

    ● What is a Low Barrier to Entry and some examples of these?

    ● What are disadvantages of having low Barriers of Entry?

    ● How does Bookster achieve the low Barrier of Entry for its' clients?

    ● Does a low Barrier to entry create a higher support burden?

    ● How does this build trust with clients?

    ● How does the size of the team impact how Bookster runs?

    Next Episode

    In the next episode will be looking further at how high quality support is at the heart of how Bookster provides its service.

    • www.booksterhq.com
    • www.booksterhq.com/features/136937-self-sign-up
    • Smashing Your Holiday Rental Goals Podcast
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    23 m
  • Help and Support Key Pillar
    Apr 23 2024

    High quality support is at the heart of how Bookster provides it's service

    • www.booksterhq.com/faqs
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    25 m
  • Ease of use
    Apr 30 2024

    Another of Bookster's key pillars - Ease of Use

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    16 m
  • First contact
    May 28 2024

    Reaching out to prospective Bookster clients

    • www.booksterhq.com/smashing-your-holiday-rental-goals
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    28 m
  • Bad people on the internet
    Jun 18 2024

    There are bad people on the internet. As Bookster is an online application it is exposed to bad people who try to do bad things. Here's our thoughts and how we cope with them.

    Welcome back to the Bookster podcast, hosted by Simon from inside the SaaS holiday rental software company Bookster, based in Edinburgh, Scotland.

    In this insightful episode, we are joined by CEO and Co-founder Robin Morris, as well as Technical Director Colin Guthrie, to delve into the crucial topic of cybersecurity.

    As Bookster grows, so do the cybersecurity threats it faces. Learn how the team tackles these challenges, the common types of attacks they encounter, and the strategies they implement to protect their clients and their data.

    Whether you're a tech enthusiast or just curious about the behind-the-scenes workings of a SaaS company, this conversation promises to be both informative and engaging.

    The Important Bits:

    ● [02:00] - Cybersecurity Overview: An introduction to the topic of cybersecurity, its importance, and how it impacts Bookster.

    ● [04:00] - Cyber Attacks: Colin discusses cyber threats, such as automated tools and phishing attempts, and how these affect both small and large businesses.

    ● [08:00] - Protective Measures: Strategies implemented by Bookster, such as two-factor authentication, email security measures, and limiting data storage to necessary information only.

    ● [16:00] - Tools & Services: Stay ahead in the cybersecurity arms race, including static & dynamic analysis tools.

    Key Takeaways:

    ● The growing profile of a company like Bookster increases its visibility to cyber attackers.

    ● Common cyber threats include automated hacking tools and sophisticated phishing attempts.

    ● Implementing two-factor authentication and other protective measures is crucial for safeguarding data.

    ● Limiting stored data to what is necessary reduces risk.

    ● Continuous monitoring and adapting to new threats are essential in maintaining cybersecurity.

    Call to Action: Stay tuned for more episodes as we continue to explore the inner workings and challenges faced by Bookster. Don't forget to follow us for more insightful conversations and tips on navigating the tech landscape.

    • https://www.booksterhq.com/smashing-your-holiday-rental-goals
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    28 m
  • Are we agile?
    Jul 2 2024

    How does Bookster ship software and work on projects? What are some alternative ways to work, and why do we do it like we do?

    We explore our ongoing processes, what are the upsides and downsides of working the way we do.

    The important bits

    ● [00:00] - Intro to Colin and the podcast

    ● [02:55] - What do we mean by Agile?

    Key takeaways

    ● We start with an introduction to Colin, our technical director.

    ● What do we mean by Agile?

    ● What is an alternative way of working?

    ● Why is it important to keep a feedback loop with customers?

    ● How do we unpick your customers' problems?

    ● How to meet clients' needs?

    ● How to manage the different terminology of customers and Bookster

    ● How to choose what features to kill off, or should they stay forever?

    ● What is Astro-turfing?

    ● What are our Agile processes?

    ● What is technical debt?

    • Smashing your goals with holiday rental software
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    35 m