In this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative business model and a cautionary tale of New Coke's market misfire, this episode highlights the importance of understanding consumer needs and preferences.

Learn how Warby Parker leveraged market research to transform the eyewear industry, and what went wrong with Coca Cola's New Coke launch. Subscribe for more insights and strategies to elevate your brand.

00:00 Introduction to Brand Building

00:35 Case Study: Warby Parker's Market Research Success

01:24 Warby Parker's Strategic Implementation

02:30 The Importance of Consumer Insights

03:08 Case Study: The New Coke Debacle

04:45 Lessons Learned from New Coke

05:35 Conclusion and Further Learning

Join Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare.

Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea.

Discover her motivations, trials, and the integral role of community and faith in her entrepreneurial path. This episode covers practical insights on market research, embracing AI, and the critical role of customer education in brand loyalty and differentiation in the competitive haircare market.

Stay tuned for a fun rapid-fire game and an exclusive freestyle moment!

00:00 Introduction to the Brand Blueprint

00:47 Meet Zandra: Founder of Brewed Haircare

02:04 Personal Insights and Fun Questions

03:35 Balancing Life and Business

05:35 Cultural Connections and Future Plans

07:46 Musical Preferences and Inspirations

12:15 The Journey to Creating Brewed Haircare

14:26 Standing Out in the Haircare Market

20:49 Market Research and Innovation

23:08 Revisiting Zandra's Impact

23:45 The Role of AI in Modern Marketing

25:58 Challenges and Inspirations in Brand Creation

27:52 Delegating Tasks and Building a Team

31:02 The Importance of Brand Education

33:57 Embracing Natural Haircare

39:27 Fun and Games: Band or Brand

40:51 Final Thoughts and Farewell

Join Dana Ammons in the second capsule of The Brand Blueprint as we dive into the critical aspect of market research and analysis.

Learn how understanding your market environment aligns with your brand's strategic goals, by identifying key trends, customer behaviors, and competitive dynamics.

This episode includes a Brand Blueprint Case Study, a panel discussion with industry experts, and a spotlight interview with visionary founders. Discover affordable methods for gathering meaningful insights to shape your brand’s vision and identity.

Subscribe to stay updated and access exclusive content.

00:00 Introduction to the Brand Blueprint

01:17 Welcome to Capsule 2: Market Research and Analysis

01:45 Brand Blueprint Case Study

01:58 Expert Panel Discussion

02:12 Latest Data and Insights

02:23 Founders Spotlight Interview

02:35 Resources for Brand Building

02:53 The Importance of Market Research

03:12 Practical Insights and Strategies

03:35 Stay Connected with Brand Blueprint

In the inaugural episode of the 'Build a Brand' panel segment, hosted by Dana Ammons and Cataanda James, the journey of creating a standout brand from scratch begins. Focused on haircare, experts and guests brainstorm on vision boarding and identifying consumer pain points, particularly in the area of length retention and hair health.

Featuring deep dives with special guest, beauty industry leader Aisha Crump, the discussion spans essential topics from product development, ingredient choices, and the importance of maintaining flexibility and clear communication within the team.

As the series progresses, the emphasis is on moving from visionary ideas to a real brand with real products, while simultaneously providing critical insights to help drive successful brand strategies for their aspiring founders and brand owners.

• ​00:00 Introduction to the Brand Blueprint

• ​01:10 Meet the Experts: Aisha Crump
• ​02:20 Vision Boarding and Product Development
• ​05:31 The Importance of Flexibility and Communication
• ​06:22 Visual Design Driven by Vision
• ​07:53 Vision Boarding Tools and Techniques
• ​09:51 Validating Your Product Vision
• ​11:53 Ingredient Trends and Product Quality
• ​15:24 Claims and Legal Considerations
• ​20:31 Creating a Unique Product Vision
• ​26:42 Panel Discussion Highlights
• ​27:43 Introducing the Podcast Team
• ​28:46 Vision Boarding Session: Length Retention
• ​30:00 Debating Product Focus: Length Retention vs. HairGrowth
• ​35:38 Consumer Pain Points and Unique Value Propositions
• ​39:06 Possible Solutions and Product Ideas
• ​42:51 Final Thoughts and Next Steps
• ​52:42 Conclusion and Future Plans

• 
  

Unlocking Brand Success: Navigating Data and Insights

In this premiere episode of The Brand Blueprint, hosts Dana Ammons and Christian Ampuero delve into the critical role of data and insights in building a successful brand. They discuss the importance of leveraging reliable sources for up-to-date information, understanding marketing and finance concepts, and effectively analyzing data.

The episode also provides tips on using academic sources, trusted databases, and considering processed data from private firms. Tune in to gain valuable advice on accessing and utilizing key data to elevate your brand.

00:00 Introduction to Brand Blueprint

00:40 Welcome to the Brand Data Lab

01:43 Staying Up to Date with News Sources

03:04 Understanding Key Concepts

04:20 The Role of Academic and Private Sources

04:53 Controversial Sources: Wikipedia

06:17 Processed Data and Expert Opinions

07:22 National and International Data Sources

08:06 Syndicated Data and Its Importance

09:18 Conclusion and Final Thoughts

Navigating Entrepreneurship: From Engineering to HydraLamp with Daniel Victor

sypshydration.com

hidsips.com

In this episode of the Brand Blueprint Podcast, host Dana Ammons interviews Daniel Victor, founder and CEO of Hid Sips. Daniel shares his journey from an engineering background in Arizona, through several entrepreneurial ventures in Austin, Texas, culminating in the innovative creation of HydraLamp under the Hid Sips brand.

The discussion highlights Daniel's career pivot from corporate roles at General Motors to founding two successful ventures, including Lady Bird Lake Rentals, and finally launching Hid Sips. Daniel discusses the challenges and pivots involved in product development, the importance of persistence, and the need to take calculated risks. He also shares advice for aspiring entrepreneurs, emphasizing the value of starting with smaller ventures to build experience and confidence. The episode wraps up with a fun segment on celebrity endorsements.

00:00 Introduction to the Brand Blueprint Podcast

01:55 Rapid Fire Questions with Daniel Victor

07:37 Daniel's Educational and Entrepreneurial Journey

17:23 Transition from Corporate to Entrepreneurship

29:46 The Birth of HidSips

33:38 Starting the Product Development Journey

35:07 Creating the Minimum Viable Product (MVP)

37:58 Importance of Market Research and Patents

43:42 Pivoting Based on Consumer Feedback

48:56 Future Plans and Brand Growth

58:41 Advice for Aspiring Entrepreneurs

01:02:48 Celebrity Endorsement Showdown

The Power of Vision: Fenty Beauty's Success vs. Quibi's Fall

Join Heloise Lanoix in this insightful episode as we explore the critical role vision plays in the success of brands. Delve into the story of Fenty Beauty by Rihanna, a brand that redefined beauty standards with its commitment to inclusivity, and contrast it with Quibi, whose lack of market understanding led to its rapid downfall.

Learn the lessons from these case studies to ensure your brand's vision is clear, compelling, and adaptable.

00:00 Introduction to Vision in Branding

00:43 Fenty Beauty: Revolutionizing the Beauty Industry

01:16 The Pre-2017 Beauty Industry Landscape

02:39 The Downfall of Quibi: A Cautionary Tale

05:08 Lessons from Quibi's Failure

06:02 Conclusion: Building a Clear and Compelling Vision

Transforming Ideas into Success: Aisha Crump on Beauty Brand Growth

In this episode of the Brand Blueprint podcast, host Dana Ammons interviews Aisha Crump, a serial entrepreneur and beauty industry expert.

Aisha shares her journey from chemical engineering to founding successful beauty brands Honey Baby and Botanika Beauty. She discusses the importance of vision, practical business planning, and the challenges faced by minority-owned beauty brands. The conversation also explores retail expectations, pivots in business strategy, and the debate around selling out versus maintaining brand ownership.

The episode includes personal insights, practical advice, and fun segments, providing a comprehensive guide for aspiring brand founders.

00:00 Introduction to the Brand Blueprint

00:38 Meet Aisha Crump: Entrepreneur and Visionary

01:39 Quickfire Questions: Getting to Know Aisha

02:05 Aisha's Morning Routine and Family Life

03:56 Brand Loyalty and Personal Preferences

05:26 Retail Preferences and E-commerce Insights

06:23 Pet Ownership and Hip Hop Preferences

09:28 Diving into Aisha's Founder Journey

11:25 The Turning Point: From Corporate to Entrepreneur

19:05 Building a Multicultural Beauty Brand

24:31 The Importance of a Five-Year Plan

25:51 Learning from Mistakes and Planning for Growth

27:17 The Reality of Business Partnerships and Funding

29:36 Navigating Challenges and Pivoting Strategies

31:58 Branding and Market Positioning

36:17 Retailer Expectations and Market Dynamics

39:36 Debating the Future: Selling Out vs. Staying True

45:50 The Struggle for Market Presence and Community Impact

50:09 Fun Segment: Brand or Band

54:09 Conclusion and Final Thoughts