Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Life may seem boring on the outside, but it can be fulfilling inside.
• The shift from amateur to pro simplifies life, bringing clarity and purpose.
• Resistance manifests as fear, procrastination, and self-doubt.
• Pros lean into resistance, while amateurs avoid it.
• Starting is the key to success; perfect conditions don't exist.
• Amateurs talk; pros take action without hesitation.
• Taking ownership is crucial for personal growth and success.
• Living a pro life may look boring, but it's full of meaning.
• Deciding to turn pro is a transformative moment.
• Identity capital and capacity are essential for achieving goals.

Sound bites:

"Life looks boring on the outside."

"Resistance is fear in a fancy dress."

"Starting is the perfect condition."

Time stamps:

00:00 The Boring Yet Aligned Life

03:28 From Amateur to Pro: The Mindset Shift

06:43 Understanding Resistance and Its Forms

10:19 The Pro's Approach: Consistency and Ownership

13:15 Living with Purpose: The Decision to Turn Pro

16:15 The Real Work: Capacity and Identity Capital

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I used to be someone who snoozed for two, three hours.
• Now I wake up between 4.30 and 5.
• My stock price was tanking.
• Identity capital is built on who you are when no one is watching.
• I build spiritual calluses through hard workouts.
• We are in a comfort crisis.
• Seek out discomfort actively.
• Build your confidence by doing hard things.
• Who are you when no one's watching?
• Life gets good when you turn pro.

Sound bites:

"My stock price was tanking."

"We are in a comfort crisis."

"100k a month it's coming."

Time stamps:

00:00 Transforming Identity: From Snooze to Success

03:40 Building Identity Capital Through Hardship

07:07 Embracing Discomfort for Growth

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The mindset of a coach significantly impacts their success.
• Free and profitable coaches prioritize spending money to save time.
• Websites can be a distraction; focus on creating assets instead.
• Saying no to misaligned clients can attract better opportunities.
• Clients should be drawn to you, not the other way around.
• Retention of clients is more profitable than constant acquisition.
• Pricing should reflect the value provided to clients, not personal worth.
• Systems and structure can enhance creative flow and productivity.
• Leverage content creation to maximize reach and efficiency.
• Specificity in marketing helps to stand out and attract the right audience.

Sound bites:

"It's not about effort, it's about output."

"A website is clunky, it does nothing."

"Flow plus systems equals freedom."

Time stamps:

00:00 Mindset Shift: From Busy to Profitable Coaching

03:48 The Importance of Delegation and Assets

06:35 Aligning with Dream Clients

10:07 The Power of Client Retention

12:57 Pricing Based on Value, Not Self-Worth

16:15 Leveraging Systems for Freedom

17:42 Specificity in Marketing and Content Creation

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Building a coaching business can be simple and predictable.
• Emotions can complicate business decisions.
• Persistence is key to long-term success.
• Focus on inputs rather than just financial goals.
• Understanding conversion rates is crucial for growth.
• Business is a game that requires strategic thinking.
• Tracking inputs helps in maintaining high standards.
• Emotional detachment allows for clearer decision-making.
• The quality of offers and messaging impacts conversion rates.
• Enjoying the process leads to greater consistency.

Sound bites:

"Business is a game."

"We need some way of inviting them."

"Business is actually very simple."

Time stamps:

00:00 The Simplicity of Building a Coaching Business

03:47 Understanding Inputs and Conversion Rates

07:18 The Emotional Aspect of Business

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Don't stop; when you make that decision, everything changes.
• Removing options clarifies your path.
• Being unemployable can be a strength.
• Success is about letting go, not just striving.
• Adversity can fuel your conviction.
• Belief in oneself is crucial for success.
• Documenting your journey can inspire others.
• Transparency in business builds trust.
• Milestones are just markers on the journey.
• It's time to step into your full potential.

Sound bites:

"Don't stop, there's no failure."

"I've been at the rock bottom."

"Let's fucking go!"

Time stamps:

00:00 The Power of Decision and Belief

04:22 Overcoming Adversity and Building Conviction

05:46 Documenting the Journey to Success

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Retention is more valuable than client acquisition.
• Truth slaying helps in retaining high-quality clients.
• Coaches should challenge clients to find their true desires.
• Radical honesty leads to personal freedom and growth.
• Compassionate truth can change behaviors.
• Being a truth compass is essential for coaches.
• Self-awareness is key to guiding clients effectively.
• Performance often masks true desires in clients.
• Lying to ourselves hinders personal development.
• The journey of seeking truth is ongoing and challenging.

Sound bites:

"I kept challenging him."

"Start slaying truth."

"Act as that truth compass."

Time stamps:

00:00 The Game of Retention vs. Acquisition

06:49 Truth Slaying: The Path to Client Retention

11:15 Radical Honesty: Transforming Relationships and Behavior

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Leverage negative thinking for growth.
• Focus on building effective systems.
• Balance short-term needs with long-term goals.
• Define your offer and messaging clearly.
• Create high-reward offers to attract clients.
• Sales is about transferring conviction.
• Recurring revenue provides business stability.
• Automate and delegate to increase efficiency.
• Content strategy is key for client engagement.
• Stay consistent and aligned with your business vision.

Sound bites:

"Chop wood and carry water."

"Quit the niche drama."

"Sales is a transfer of conviction."

Time stamps:

00:00 Harnessing the Power of Negative Thinking

03:30 Building Effective Systems for Success

06:35 The Trademark Week: Balancing Short and Long-Term Goals

09:30 Crafting Your Offer and Messaging

12:38 Creating High-Reward Offers and Unique Mechanisms

15:46 Running Client Campaigns and Building Authority

19:12 Transitioning from Clients to Raving Fans

22:10 Establishing a Product Pyramid Ecosystem

24:57 Stacking Recurring Revenue for Stability

28:18 Building an Authority Flywheel

31:03 Implementing a Content Strategy for Growth

34:05 Automating and Delegating for Business Efficiency

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The three words that changed my business are 'It all works.'
• Alignment is more important than the action itself.
• Life should come before business for sustainable success.
• A relaxed coach attracts more clients.
• Not all money is meant for every coach.
• Focus on building recurring revenue instead of chasing clients.
• Retention of clients is more valuable than acquisition.
• Create content that serves your clients first.
• Use case studies to market effectively.
• The Authority Flywheel promotes lead efficiency over volume.

Sound bites:

"It all works."

"A relaxed coach is a magnetic coach."

"Not all money is meant for me."

Time stamps:

00:00 Unlocking Business Success: The Three Words

03:01 The Importance of Alignment in Business

06:14 Bro Coach vs. Heart-Led Coach: A New Paradigm

12:13 The Authority Flywheel: Building Sustainable Growth

18:03 Creating a Sacred Tribe: Retention Over Acquisition