Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The three words that changed my business are 'It all works.'
• Alignment is more important than the action itself.
• Life should come before business for sustainable success.
• A relaxed coach attracts more clients.
• Not all money is meant for every coach.
• Focus on building recurring revenue instead of chasing clients.
• Retention of clients is more valuable than acquisition.
• Create content that serves your clients first.
• Use case studies to market effectively.
• The Authority Flywheel promotes lead efficiency over volume.

Sound bites:

"It all works."

"A relaxed coach is a magnetic coach."

"Not all money is meant for me."

Time stamps:

00:00 Unlocking Business Success: The Three Words

03:01 The Importance of Alignment in Business

06:14 Bro Coach vs. Heart-Led Coach: A New Paradigm

12:13 The Authority Flywheel: Building Sustainable Growth

18:03 Creating a Sacred Tribe: Retention Over Acquisition

Connect with Samuel here:

⁠https://www.instagram.com/masteryourdigitalbusiness/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The journey to Ericeira was driven by a search for community.
• Synchronicities played a key role in their connection.
• Brotherhood and community are essential for personal growth.
• Systems can significantly enhance business efficiency.
• AI can be a powerful tool for coaches when used correctly.
• Authenticity is crucial in the coaching industry.
• Social media is a vital tool for impact and connection.
• The coaching market is poised for significant growth.
• Embracing change is necessary for personal and professional development.
• Quality of life can be improved through effective systems.

Sound bites:

"You can make it way more fun."

"It's all about framing it."

"If not now, when?"

Time stamps:

00:00 The Journey to Ericeira

06:39 Synchronicities and Connections

12:34 Exploring Consciousness and Brotherhood

18:28 The Power of Systems in Business

24:44 AI and Authenticity in Coaching

33:48 Leveraging Systems for Client Engagement

40:21 The Role of Social Media in Coaching

42:16 The Future of Coaching and Consciousness

50:36 The Importance of Authenticity in Coaching

54:29 Building Sustainable Coaching Systems

Connect with Laura here:

⁠https://www.linkedin.com/in/lauraallencoach/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Laura helps small business owners and startups as a coach.
• Before joining, Laura felt isolated and lacked systems.
• She experienced a significant increase in sales after joining the program.
• Confidence and self-awareness improved through coaching.
• Community support is crucial for overcoming challenges.
• Taking bold actions led to record sales for Laura.
• Identifying and overcoming fears is essential for growth.
• Clarity can lead to quick action and results.
• Investing in coaching has consistently led to success for Laura.
• Joining a supportive community can transform your business.

Sound bites:

"I felt very lonely, very isolated."

"I had a really big leap in my sales."

"It's epic to have you on board as well."

Time stamps:

00:00 Introduction to Laura's Journey

03:25 Challenges Before Joining the Coaching Program

07:21 Transformative Results and Internal Shifts

10:09 Community Support and Insights from ECC

13:23 Final Thoughts and Encouragement to Join

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• What got you here won't get you there.
• Many coaches experience feast and famine cycles.
• Heroic energy can lead to burnout.
• Building systems is essential for scaling.
• Content should be aligned with business goals.
• Creating assets can generate leads and clients.
• Automation can streamline client engagement.
• A structured workflow can simplify business operations.
• Letting go of old methods is necessary for growth.
• Real leverage comes from building a sustainable business model.

Sound bites:

"This is all fixable."

"We will not grow into pain."

"That's what I call real leverage."

Time stamps:

00:00 The Transition from Hustle to Strategy

03:41 Building Sustainable Systems for Growth

07:19 Creating Evergreen Assets for Consistent Income

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You can build a highly profitable coaching business without being glued to your phone.
• The biggest mistake coaches make is focusing on the wrong clients.
• Building a beautiful garden attracts clients instead of chasing them.
• The authority flywheel aligns content, delivery, and sales.
• Creating a trademark week helps balance short-term and long-term goals.
• Client retention is crucial for sustainable income.
• Systems free you to express and serve more effectively.
• A relaxed coach is more attractive to potential clients.
• Working backwards from your offer creates a clear customer journey.
• Co-creating systems can significantly enhance your coaching business.

Sound bites:

"The authority flywheel is an ecosystem"

"We work backwards from the offer"

"A relaxed coach is a magnetic coach"

Time stamps:

00:00 Building a Profitable Coaching Business

03:29 The Biggest Mistake Coaches Make

06:24 The Authority Flywheel System

09:57 The Weekly Demand Loop

13:19 Systemizing Your Brilliance

16:15 Invitation to Co-Create Systems

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You can sell high-ticket coaching without sales calls.
• A sales doc serves as a confirmation rather than a conversion tool.
• Understanding your audience is crucial for effective marketing.
• The position of the sales fulcrum determines your selling success.
• Creating content is more valuable than spending time on sales calls.
• Emotional resonance is key to connecting with clients.
• You need to sell your unique mechanism in a saturated market.
• The authority flywheel helps convert leads into clients efficiently.
• Building trust is more important than lead volume.
• Assess your readiness before moving to sales without calls.

Sound bites:

"You don't need enrollment calls to sell coaching."

"When someone's ready, they don't need to be convinced."

"The goal is to capture, nurture, and compound trust."

Time stamps:

00:00 Introduction to Soulful Sales

03:31 The Sales Fulcrum Explained

06:24 Understanding the Three Sales

09:20 Building Connection and Trust

13:16 Key Assets for Driving Sales

16:07 The Authority Flywheel in Action

19:03 Determining Readiness for Sales Docs

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• What do names like Brené Brown owe their success?
• You could build your own conscious cult.
• Communities are not a quick fix.
• A community is built on relationship.
• I just need the right 100.
• Building a community first and your offer second.
• Start with one-to-one coaching.
• Your transmission is about connecting at the level of the heart.
• Create an identity shift for your audience.
• Celebrate progress no matter how small.

Sound bites:

"You could build your own conscious cult."

"Communities are not a quick fix."

"A community is built on relationship."

"I just need the right 100."

"Start with one-to-one coaching."

"Create an identity shift for your audience."

"Celebrate progress no matter how small."

Time stamps:

00:00 Building a Conscious Cult: The Foundation of Community

05:11 Mindset for Community Building: Commitment and Connection

09:46 Launching Your Community: Strategies for Success

15:01 Marketing Your Movement: The Authority Flywheel

19:47 Creating a Unique Framework: Identity and Aspirational Goals

25:07 Rituals for Retention: Building a Lasting Community

29:48 Choosing Your Path: Options for Coaches

Connect with Sofia here:

⁠https://www.instagram.com/sofiavoncelsing/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I help my clients with a wider range of things.
• To find sustainability in their lives, in their careers.
• To become kinder to themselves.
• I did not feel like the same person when I left.
• I feel more confident.
• I started doing more work within.
• It can be really lonely to run a business.
• Having a community is super valuable.
• Go for it. Without a doubt.

Sound bites:

"I feel more confident."

"I really love it."

"Go for it. Without a doubt."

Time stamps:

00:00 Introduction to Wellbeing and Performance Coaching

02:36 Challenges and Obstacles in Business

05:55 Transformative Experiences and Internal Shifts

09:49 External Business Growth and Success

12:21 The Importance of Community and Support

16:24 Who Should Join the ECC?