Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The most important skill is your capacity to hold tension.
• Life and business are inherently filled with tension and challenges.
• Increased capacity leads to greater awareness and choice.
• Holding tension allows for long-term growth over short-term satisfaction.
• Physical capacity can be expanded by intentionally seeking discomfort.
• Mental capacity involves building systems for clarity and focus.
• Emotional capacity requires feeling unfelt emotions to break patterns.
• Energetic capacity is about setting boundaries and living with integrity.
• Success is determined by the ability to hold tension without collapsing.
• Reflect on where you are collapsing into confusion or overwhelm.

Sound bites:

"I had zero capacity."

"I couldn't hold the tension."

"I focus on one thing a day."

Time stamps:

00:00 The Importance of Holding Tension

02:56 Personal Journey: From Collapse to Capacity

05:53 Expanding Capacity: Four Planes of Growth

08:53 Practical Strategies for Holding Tension

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Pattern spotting and breaking are crucial for success.
• Many coaches struggle with the feast or famine cycle.
• Taking responsibility for results is essential.
• Challenges are a natural part of life.
• Awareness of patterns can unlock change.
• Fear often drives us away from our goals.
• The truth can be uncomfortable but liberating.
• Choosing to lean into fear can lead to growth.
• Commitment and consistency are key to success.
• Life is about embracing patterns and breaking them.

Sound bites:

"The skill of pattern spotting is invaluable."

"Dig deeper to understand your patterns."

"I am not here to play small."

Time stamps:

00:00 The Power of Pattern Spotting

05:48 Breaking the Cycle of Feast and Famine

11:14 Embracing Change and Trusting the Process

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I use my emotions as a barometer for my thinking.
• If my emotions are unwanted, I cannot trust my thoughts.
• Do the opposite of what your thoughts are telling you.
• Lead with your body and the mind will follow.
• Awareness, choice, trust.
• It will change your life.
• Going to the root cause, the emotion is far more powerful.
• So many people are overthinking everything.
• If you really embody it over the next week, it will change your life.
• I feel proud, I feel confident, alive.

Sound bites:

"I feel proud, I feel confident, alive."

"Awareness, choice, trust."

"It will change your life."

Time stamps:

00:00 Transforming Through Emotions

04:03 The Power of Awareness, Choice, and Trust

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Life may seem boring on the outside, but it can be fulfilling inside.
• The shift from amateur to pro simplifies life, bringing clarity and purpose.
• Resistance manifests as fear, procrastination, and self-doubt.
• Pros lean into resistance, while amateurs avoid it.
• Starting is the key to success; perfect conditions don't exist.
• Amateurs talk; pros take action without hesitation.
• Taking ownership is crucial for personal growth and success.
• Living a pro life may look boring, but it's full of meaning.
• Deciding to turn pro is a transformative moment.
• Identity capital and capacity are essential for achieving goals.

Sound bites:

"Life looks boring on the outside."

"Resistance is fear in a fancy dress."

"Starting is the perfect condition."

Time stamps:

00:00 The Boring Yet Aligned Life

03:28 From Amateur to Pro: The Mindset Shift

06:43 Understanding Resistance and Its Forms

10:19 The Pro's Approach: Consistency and Ownership

13:15 Living with Purpose: The Decision to Turn Pro

16:15 The Real Work: Capacity and Identity Capital

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I used to be someone who snoozed for two, three hours.
• Now I wake up between 4.30 and 5.
• My stock price was tanking.
• Identity capital is built on who you are when no one is watching.
• I build spiritual calluses through hard workouts.
• We are in a comfort crisis.
• Seek out discomfort actively.
• Build your confidence by doing hard things.
• Who are you when no one's watching?
• Life gets good when you turn pro.

Sound bites:

"My stock price was tanking."

"We are in a comfort crisis."

"100k a month it's coming."

Time stamps:

00:00 Transforming Identity: From Snooze to Success

03:40 Building Identity Capital Through Hardship

07:07 Embracing Discomfort for Growth

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The mindset of a coach significantly impacts their success.
• Free and profitable coaches prioritize spending money to save time.
• Websites can be a distraction; focus on creating assets instead.
• Saying no to misaligned clients can attract better opportunities.
• Clients should be drawn to you, not the other way around.
• Retention of clients is more profitable than constant acquisition.
• Pricing should reflect the value provided to clients, not personal worth.
• Systems and structure can enhance creative flow and productivity.
• Leverage content creation to maximize reach and efficiency.
• Specificity in marketing helps to stand out and attract the right audience.

Sound bites:

"It's not about effort, it's about output."

"A website is clunky, it does nothing."

"Flow plus systems equals freedom."

Time stamps:

00:00 Mindset Shift: From Busy to Profitable Coaching

03:48 The Importance of Delegation and Assets

06:35 Aligning with Dream Clients

10:07 The Power of Client Retention

12:57 Pricing Based on Value, Not Self-Worth

16:15 Leveraging Systems for Freedom

17:42 Specificity in Marketing and Content Creation

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Building a coaching business can be simple and predictable.
• Emotions can complicate business decisions.
• Persistence is key to long-term success.
• Focus on inputs rather than just financial goals.
• Understanding conversion rates is crucial for growth.
• Business is a game that requires strategic thinking.
• Tracking inputs helps in maintaining high standards.
• Emotional detachment allows for clearer decision-making.
• The quality of offers and messaging impacts conversion rates.
• Enjoying the process leads to greater consistency.

Sound bites:

"Business is a game."

"We need some way of inviting them."

"Business is actually very simple."

Time stamps:

00:00 The Simplicity of Building a Coaching Business

03:47 Understanding Inputs and Conversion Rates

07:18 The Emotional Aspect of Business

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Don't stop; when you make that decision, everything changes.
• Removing options clarifies your path.
• Being unemployable can be a strength.
• Success is about letting go, not just striving.
• Adversity can fuel your conviction.
• Belief in oneself is crucial for success.
• Documenting your journey can inspire others.
• Transparency in business builds trust.
• Milestones are just markers on the journey.
• It's time to step into your full potential.

Sound bites:

"Don't stop, there's no failure."

"I've been at the rock bottom."

"Let's fucking go!"

Time stamps:

00:00 The Power of Decision and Belief

04:22 Overcoming Adversity and Building Conviction

05:46 Documenting the Journey to Success