Episodios

  • Bridging Online and Offline Customer Journeys with Courtney Conway
    Aug 29 2024

    Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strategies.

    Jess and Courtney dive into topics such as customer service, shipping experiences, and product satisfaction, discussing how they all interplay to influence customer retention. This episode is a must-listen for anyone looking to elevate their understanding of retention tactics and customer journey analytics.

    Don’t miss this episode if you want to learn about advanced retention strategies, the importance of customer journey analytics, and how to structure your marketing campaigns for long-term success.

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    🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/.

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    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    49 m
  • The Importance of Inclusivity in Customer Experience
    Aug 22 2024

    Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success.

    Jess and Ashley dive into the importance of internal CX management, using AI as a support tool, and building authentic relationships with customers. This episode is essential listening for anyone wanting to elevate their customer experience strategies.

    What’s inside The Juice this week?

    00:00 Introduction and Ashley Harris’s Journey in Customer Experience

    05:50 Creating a Strong Brand Across Multiple Merchants

    13:00 Overcoming Customer Support Challenges in Different Retail Environments

    20:30 The Role of AI in Enhancing Customer Experience

    28:45 Importance of Internal Management and Training in CX

    35:15 Authenticity in Job Interviews and Finding the Right Fit

    44:00 Building Trust and Engagement through Proactive Customer Communication

    52:25 The Impact of Inclusivity on Customer Experience

    Don’t miss this episode if you want to understand the intricacies of customer experience management, the power of proactive service, and how to truly prioritize your customers.

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    🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out [www.kustomer.com] and book a demo here: [https://www.kustomer.com/demo/]

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    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    Contact Ashley Harris: https://www.linkedin.com/in/ashleymacy/

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    53 m
  • Psychology-Based CX: Sarah Levinger's approach
    Aug 15 2024

    Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive.

    Jess and Sarah discuss the importance of understanding consumer behavior, leveraging psychology in marketing, and the challenges of achieving personalized marketing at scale. The conversation is a must-listen for anyone aiming to enhance their marketing strategies and consumer experiences.

    Don’t miss this insightful episode for anyone looking to transform their marketing strategies, leverage psychological insights, and truly understand their customers.

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    🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out www.kustomer.com and book a demo here: https://www.kustomer.com/demo/

    -----------------------------------------------

    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    Contact Sarah: http://saralevinger.co

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    51 m
  • The Versatility of CX Roles in E-commerce with Nichole Ramirez
    Aug 8 2024

    Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments.

    Jess and Nichole explore the importance of being available to your team, leveraging AI for better communication, and the integration of CX and marketing in Ecommerce. Nichole’s dedication to supporting the UCLA community through Ecommerce revenue showcases the broader potential of innovative CX strategies.

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    What’s inside The Juice this week?

    00:00 Introduction and Nichole Ramirez’s Journey to UCLA

    05:30 Developing a Specialized Customer Experience Team

    12:00 Implementing AI for Better Customer Interactions

    18:45 Importance of Communication in Leadership

    24:20 Leveraging AI and Data Analytics for Business Insights

    30:05 Evolving Nonprofit Ecommerce for Student Benefits

    35:50 Enhancing In-Store Pickups for Memorable Experiences

    42:15 Revenue Generation and Supporting Campus Activities

    Don’t miss this insightful episode for anyone looking to enhance their customer experience strategies, incorporate AI effectively, and support community-driven initiatives!

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    🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/

    ------------------------

    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    Contact Nichole: https://www.linkedin.com/in/nichole-ramirez/

    Explore UCLA Store: https://shop.uclastore.com

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    33 m
  • The Power of Consumer Research for Brand Success with Danielle Dawson
    Aug 1 2024

    Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent.

    Jess and Danielle dive deep into why a solid brand voice matters, the perks of knowing your customers, and innovating marketing moves. Get hyped by Danielle's herbalism journey and her tips for ace product development.

    Don’t miss this jam-packed episode for anyone looking to boost their brand game, get to know their audience, and leverage customer data for growth!

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    🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out www.kustomer.com and book a demo here: https://www.kustomer.com/demo/

    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    Contact Danielle: https://www.linkedin.com/in/danielle-ryan-dawson-rh-ahg-65596594/

    Explore Four Sigmatic:

    https://us.foursigmatic.com/


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    40 m
  • Building Real Customer Relationships with Postscript's Mike Manheimer
    Jul 25 2024

    Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing.

    Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B and eCommerce, the significance of understanding consumer behavior, and the indispensable value of customer feedback. Get inspired by Mike's strategies for overcoming marketing challenges and the importance of adopting a stoic mindset for success.

    Don’t miss this episode packed with insights for anyone keen on enhancing their marketing strategies, engaging with customers on a deeper level, and leveraging the power of SMS for maximum impact!

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    🧃The Juice with Jess is powered by Kustomer.

    Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment here: https://www.kustomer.com/demo/

    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    Connect with Mike Manheimer and Postscript:

    LinkedIn: https://www.linkedin.com/in/mikemanheimer /

    Website: https://www.postscript.io /

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    43 m
  • Customer Experience Secrets with FIGS' SVP Michael Bair
    Jul 18 2024

    Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX.

    Join Jess and Michael as they explore the intricacies of chatbot management, customer touchpoints, and the evolving customer demographic. Get inspired by Michael's insights on data-driven decision-making, the value of customer interactions, and the importance of leadership that prioritizes customer feedback at an executive level.

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    🧃The Juice with Jess is powered by Kustomer.

    Want to learn more about how Kustomer can help your brand? Schedule an appointment here: https://www.kustomer.com/demo/

    ----------------------------

    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

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    44 m
  • Enhancing CX with AI: Insights from Victoria Beckham Beauty’s Leanna Nazzisi
    Jul 11 2024

    Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business.

    Join Jess and Leanna as they uncover how AI revolutionizes customer experience, freeing up human resources and enhancing feedback analysis, customer support, and education. Get inspired by Leanna's passion for brand-building beyond CX, emphasizing the crucial role of inclusivity in beauty.

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    Don’t miss this episode packed with practical advice for anyone looking to leverage AI, enhance inclusivity, and improve customer experiences!

    🧃The Juice with Jess is powered by Kustomer.

    Want to learn more about how Kustomer can help your brand? Schedule an appointment here: https://www.kustomer.com/demo/

    -----------------------------

    The Juice with Jess is powered by Kustomer.

    Connect with Jess on

    LinkedIn: https://www.linkedin.com/in/jess-cervellon/

    X/Twitter: https://twitter.com/justjessssss

    Instagram: https://instagram.com/jessapplesauce

    Más Menos
    45 m