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It’s a question that catches out even the most experienced of entrepreneurs: to spend, or not to spend on Facebook ads?

We’re crunching the numbers on this week’s episode to give you the exact spending targets that you should be setting for your own Facebook ad campaigns. Becoming aware of how your ads are performing is critical to understanding your expected results, and we’ll discuss how you can then use knowledge of your ad metrics to create realistic budget goals. I’ll be breaking down what can seem like a complicated process into the 3 simple steps that will allow you to become strategic with your spending and still maximise your results. Whether you’re brand new to ads or just looking to refine and optimise, this episode is an unmissable crash course in ad spending.

Episode Highlights:
(00:03) The biggest question I always get asked about ads
(00:53) Why ad testing is worth the money, and how much to invest in research
(02:13) The importance of knowing your metrics
(04:03) How to reverse engineer your ad budget: a maths lesson
(05:32) Does it still work if I have a smaller budget?

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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People tend to overthink Meta ads, and then wonder - why are they so complicated? The truth is, they don’t need to be.

Simplicity is key in this week’s episode as we go back to basics and look into the fundamentals of creating high-performing Meta ads. We’ll be breaking down common mistakes and misconceptions surrounding ad creation, and how you can use this knowledge to your advantage and streamline your ad processes. I’ll also explain how focusing on 3 key points - niche, offer, and copy - can make the difference between success and failure.

If you’re someone who feels overwhelmed by Meta ads, or you’re sick of wasting time and effort on fixing your current campaigns, this episode is for you!

Episode Highlights:
00:01 - Welcome to another episode of The Kim Barrett Show
00:35 - Why people think Meta ads are complicated - and are they actually?
01:02 - The NOC Method of ad creation
01:30 - Identifying your conversion method to drive sales
02:33 - How to decide which campaign structure to use, and what platform is best
04:01 - Combining offer and copy for uncomplicated and effective results
05:58 - Using the right tech to launch your ads

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (https://www.facebook.com/share/DrRcMBG44bhuwnwQ/?mibextid=K35XfP)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
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Invention is what drives businesses forward. But when cash flow is being funnelled towards other critical areas of the business, spending valuable resources on risky, unpredictable, and expensive R&D would make most business owners immediately bolt in the opposite direction.

On today’s episode we are joined by Simone Quin, who is a specialist Capital & Growth advisor. Simone shares her wealth of knowledge surrounding the sometimes unknown and somewhat under-utilised R&D Tax Incentive Program that is available for most Australian businesses. She explains how the cash-back rebate can be a game-changer for companies to leverage the rebate to drive industry improvement and innovation - without the financial burden. We’ll unpack the broad range of criteria, navigating the application process, modernising business practices, and how it could be utilised in your very own business.

Join us as we look to the future of Australian invention and how business and government can work hand in hand to shape our global economic competitiveness.

Episode Highlights:
(00:51) Introduction to this week’s guest, Simone Quin
(03:03) The ideal candidate for the program
(05:12) Breaking down the financial implications
(10:27) Potential cons and pitfalls of applying
(13:34) Working with cashflow and taxes to your advantage
(18:19) Applying and the benefit of using an R&D agent

About Simone Quin:
Simone is a partner at the Prime Financial Group, and has been working for over 20 years in the government, university, and research sectors alongside her experience within the Big 4 firms as a chartered accountant. She consults with fast-growing domestic and international tech and scientific research companies, and provides support from funding through to market.

Connect with Simone Quin:
⏩ Connect with Simone on LinkedIn: https://www.linkedin.com/in/simone-quin-a2196b23/

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Facebook community (https://www.facebook.com/share/DrRcMBG44bhuwnwQ/?mibextid=K35XfP)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube: https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
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⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
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Have you ever launched an ad campaign that you were so sure would convert leads, and then… nothing?

In this week’s episode we’ll dive into Facebook’s ad recommendations, and shed light on the fact that what they suggest to you only has one person’s best interests at heart (hint: it’s not yours!). We’ll also look into how to personalise your own campaigns to draw in exactly the type of client you’re after, and the benefits vs risks of leaving Facebook’s automatic or forced settings on in terms of conversion rates when you aren’t able to selectively target your audience.

Don’t miss out on this week’s episode - tune in to see how you could make Facebook work in your favour and skyrocket your ad ROI!

Episode Highlights:

00:00 - Welcome to another episode of The Kim Barrett Show

00:25 - What exactly are Facebook ad recommendations?

01:08 - How Facebook will spend your ad money to benefit themselves

02:12 - Taking back your ad campaigns and tailoring them to your business needs

03:57 - PSA: check your ad campaigns to see what Facebook is forcing you to do!

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

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Get excited for the latest episode of The Kim Barrett Show, featuring Mat Smith, the visionary behind Mat Smith Consulting. Prepare for an unforgettable experience packed with exceptional insights and engaging content that you won't want to miss.

Mat's story is truly remarkable. From unconventional beginnings to becoming a marketing guru, his journey is full of unique experiences. He'll discuss how he built a memorable brand, stood out in the competitive advertising world, and achieved extraordinary success.

But that's just the beginning. Mat will also share his strategies for overcoming obstacles, building a thriving business, and finding support during challenging times. His journey is filled with valuable lessons and insights that can help transform your own path to success.

So, if you're ready to be inspired and elevate your marketing game, be sure to tune in to this episode. Get ready for an invigorating and enlightening conversation that will leave you motivated and inspired!

Episode Highlights:

00:00 - Welcome to another episode of The Kim Barrett Show

01:20 - Skull-drinking legend, Mat, the man who defies convention.

04:06 - Standing out without the gimmicks.

07:42 - Embracing the thrill of the unknown.

10:33 - Bold risks for remarkable rewards.

12:46 - Navigating first year challenges in business.

15:12 - Evolving challenges demand resilience.

19:50 - Words of wisdom that shaped Mat's journey.

21:09 - Guided growth for greatness.

23:42 - Go the extra mile for outstanding outcomes.

About Mat Smith:

Mat Smith is a podcaster, and owner of Mat Smith Consulting, with a background steeped in roofing, advertising and online marketing.

Mat swiftly ascended to mastery, acquiring clients across every corner of the United States. Marvel at his unwavering perseverance, unyielding work ethic, and unwavering dedication to building an unshakable foundation, leading him to soar to dazzling heights of international business triumph.

Connect with Mat Smith:

⏩ Website: https://www.matsmithconsulting.com

⏩ Facebook: https://www.facebook.com/matsmithconsulting

⏩ Youtube: https://www.youtube.com/@matsmithconsulting

⏩ Instagram: https://www.instagram.com/matsmithconsulting/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

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In this episode, we delve into the world of event-based businesses, focusing on strategies for growth. Our guest, Ash Matković, founder of Fusion Biz Co, shares her entrepreneurial journey, offering insights into running successful events and overcoming challenges along the way.

Ash discusses her mission to create meaningful experiences for women to connect authentically in business. She reflects on the uncertainties of 2020 and shares the strategies she implemented to adapt and thrive. From intimate gatherings to large-scale events like international women's day, ash shares the behind-the-scenes work of event planning and sponsorship acquisition.

This episode aims to provide guidance and inspiration to aspiring event-based entrepreneurs. Tune in to this episode to discover the secrets of successful event-based entrepreneurship and learn how to navigate the challenges of running your own business.

Episode Highlights:

00:00 - Coming up…

00:34 - Introduction

01:16 - Who is Ash Matković?

02:08 - How has the events landscape evolved since 2020?

04:32 - The difference in preparing for large-scale events vs regular events

06:23 - How Ash managed to get a huge sponsor for a recent event

09:42 - How Ash and her team adjusts their expectations for future events based on past performance

12:07 - Ash talks about their bus and radio ads and just dominating the press space overall

14:51 - How to evaluate events for their potential for personal development?

16:49 - Ash recounts some challenges they have gone through in their business

20:19 - How Ash juggles the FIFO life, young mom life and business life

About Our Guest:

Ash Matković is the owner and founder of Fusion Biz Co., Perth's leading networking community for women in business.

Connect with Ash Matković:

⏩ LinkedIn https://www.linkedin.com/in/ashley-matkovi%C4%87-39ba7534/

⏩ Instagram https://www.instagram.com/ashmatkovic/

⏩ Facebook https://www.facebook.com/ashmatkovic/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

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Prepare to be amazed as we peel back the layers of direct response marketing and dive deep into the heart of what makes it a game-changer. Leave behind the traditional approaches and step into a world where marketing becomes an art of eliciting direct and trackable responses from potential customers.

Get ready to uncover the hidden gems of marketing as we dive into a captivating conversation with the legendary marketer himself, John Dwyer. Join us for invaluable insights on direct response marketing and incentive-based marketing, two strategies that hold the key to unlocking extraordinary success in the business world.

If you've ever wondered what separates the ordinary from the extraordinary in marketing, this episode is your golden ticket to unraveling the secrets that drive immediate and measurable results.

Episode Highlights:

00:00 - Introduction

01:08 - Who is John Dwyer?

02:16 - John’s first foray into direct response

04:32 - The importance of direct response digital advertising

09:51 - Why advertising is important

13:41 - Using testimonials to grow your business

17:09 - The impact of incentive-based marketing on your clients

21:29 - A little story about Jerry Seinfeld

31:53 - The importance of having the right people in your business

About John Dwyer:

John Dwyer, Australia's renowned business marketeer and founder of The Institute of Wow, revolutionizes marketing with his 'wow factor' approach. With a portfolio including clients like News Ltd, KFC, and Coca-Cola, John's innovative ideas have consistently achieved remarkable results. A notable achievement was securing Jerry Seinfeld as the spokesperson for The Greater Building Society, a campaign hailed as the ultimate "wow." John's unconventional thinking and boldness have led to unprecedented success, as seen in his advertising agency, trading card business, and groundbreaking TV show, Dreams Can Come True. His marketing philosophy has influenced countless business owners through Wow Factor Marketing Seminars, and his book, The Wow Manifesto, outlines his 10 Point Wow Manifesto Marketing System, setting him apart with its distinctive format and presentation.

Connect with John Dwyer:

⏩ LinkedIn: https://www.linkedin.com/in/instituteofwow/

⏩ Visit their website https://theinstituteofwow.com/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

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Ever wanted to improve your flight experience without using credit cards?

Join us in today's episode for tips and strategies that will help you travel smarter. Learn how to grow your Facebook presence and business, plus discover cool travel tips.

We've gathered easy strategies to boost your Facebook and find great travel deals without credit cards. Learn how to get the most out of free platforms and travel rewards to boost your business.

If you're ready to unravel the mysteries of travel hacking and make the most of your rewards, this episode is a must-watch. Tune in now!

Episode Highlights:

00:00 - Welcome to another episode of The Kim Barrett Show

01:57 - Kim, your ticket to an upgraded flying experience

02:58 - Assess your goals and soar higher

04:19 - Unlock the full potential of your rewards

05:55 - Break free from one airline's limitations

08:08 - Leverage every frequent flyer point for maximum benefit

09:44 - Turn business payments into rewarding opportunities

11:57 - Use your credit card for flyer points

13:45 - Points needed for Europe return business

15:17 - Bid farewell to economy class forever

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

See omnystudio.com/listener for privacy information.