Mark Graham, co-founder and Chief Brand Officer at commonsku, discusses his entrepreneurial journey from investment banking to starting Right Sleeve, a t-shirt business that targeted customers valuing premium branded merchandise. He highlights the role of technology in their business, including developing their own ERP system.

Mark also talks about Genumark's acquisition of Right Sleeve and the evolution of their software platform, commonsku. He emphasizes the importance of focus, specialization, customer experience, and learning through experience, advising entrepreneurs to prioritize financing through customer revenue over external investment.

Sara Chi, Global Lead, Social Insights COE at the Royal Bank of Canada discusses her background in analytics and how she transitioned into social media measurement and analytics. She emphasizes the importance of engagement as a key metric and the need to understand the context of sentiment analysis.

Sara also highlights the value of social listening in reputation management and crisis response. She advises organizations to start listening and reacting quickly to both negative and positive conversations. Sara shares examples of brands that have successfully leveraged social media for earned media opportunities and emphasizes the importance of empathy in social media listening.

Disha Nayak, CEO of Gigl, discusses the company's mission to help brands and creators connect and launch successful social media campaigns. She shares her journey from being a content creator to founding Gigl and highlights the challenges faced by creators in building brand partnerships. Disha emphasizes the importance of authenticity and relevance in influencer marketing and advises brands to give creators creative freedom while still aligning with brand goals. She also discusses the role of AI in Gigl's matching process and streamlining marketing processes. Disha touches on the emergence of B2B influencing and the power of storytelling in building communities.

In this conversation, Randy Frisch, the former Co-Founder and President of Uberflip, shares with Andrew Jenkins the dynamics of co-founder relationships and the importance of outside advice and mentorship. He emphasizes the need for candid conversations and regular feedback between co-founders to ensure alignment and accountability. Randy also highlights the value of having mentors and advisors who can provide guidance and support. He shares his experience of making tough decisions, such as leaving the company he co-founded, and the importance of having a succession plan in place.

Mike Orr, co-founder and CEO of Grapevine6, discusses the journey from inception to acquisition by Seismic, emphasizing personal branding and AI in content marketing. The interview covers challenges in enterprise software adoption, the value of customer success, and the power of exemplars in driving behavior change. Orr shares his philosophy on social selling, stressing authenticity, and advises founders on persistence, resilience, and seeking diverse feedback.

Andrew speaks with Ravi Nayak, President of Capstone Networks, Inc. on infusing AI into services, the importance of solving problems and adding value, opportunities for geographic expansion, and the significance of persistence and building relationships in business. They also touches on industries conducive to expansion into the US, conveying thought leadership without being self-promotional, and the value of providing helpful insights to clients.

In this conversation, Andrew Jenkins interviews Tim Rooney, a Sandler sales training practitioner, about sales and full transparency. They discuss the concept of everyone being in sales, the success triangle, the importance of building rapport and trust, and the value of effective questioning in the sales process. They also touch on differentiation, prospecting, and the Sandler methodology. Overall, the conversation provides insights and strategies for improving sales techniques and achieving success in the field.

In this episode, Mark Raffan, Head of Training at Negotiations Ninja takes us through the art of negotiation: from planning and preparation to reaching an agreement. Through factors such as leveraging transparency, information and data, and non-verbal communication, negotiations can be turned from hostile to positive outcomes for both parties.