Chapter 16. Create Your About Me Page

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In this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights.

00:00 Introduction
00:44 Chapter 16. Day 16. Create your About Me page
03:20 Step 1. Craft an introduction that draws readers in
04:38 Step 2. Identify and empathize with visitors' struggles
05:55 Step 3. Guide visitors to solve struggles
07:18 Step 4. Establish credibility
08:40 Step 5. End with a clear call to action

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Chapter 15. Set Up Your Automated Prospect Funnel

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In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' series, continues with his book 'Launch Your Platform.' He shares valuable insights on setting up an automated prospect funnel to grow your personal brand. Jonathan illustrates the strategy with the story of how Ray Kroc expanded McDonald's. He then dives into practical steps listeners can follow: creating a lead magnet, setting up an automated welcome email, and crafting follow-up sequences. Learn how to turn cold traffic into loyal followers and scale your business effectively.

Introduction
Day 15. Set up your automated prospect funnel
Creating Your First Lead Magnet
Setting Up Your Automated Welcome Email
Creating Your Automated Follow-Up Sequence
Day 15 Exercise
Day 15 Key Takeaways

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Designing High Converting Landing Pages: Day 14 of Launch Your Platform

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In this episode of the Market Your Message Show, hosted by Jonathan Milligan, we delve into Chapter 14 of his book 'Launch Your Platform.' The focus is on designing the perfect landing page to effectively convert website visitors into leads and sales. Using the successful Dollar Shave Club landing page as a case study, the chapter outlines five best practices: crafting an irresistible headline, showcasing a productized lead magnet, driving action with a compelling CTA button, streamlining the page with a one-page approach, and boosting credibility with social proof. The episode includes a practical 10 to 15-minute exercise to help listeners design their own high-converting landing pages.

00:00 Introduction to Market Your Message
00:44 Chapter 14: Design the Perfect Landing Page
00:50 The Power of a Simple Landing Page
01:52 Crafting High-Converting Landing Pages
03:30 Step-by-Step Guide to Landing Page Success
07:46 Common Mistakes to Avoid
08:37 Day 14 Exercise: Design Your Perfect Landing Page
09:50 Key Takeaways

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Finding the Perfect Email Marketing Service: Essential Tips & Top Providers

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In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts.

00:00 Introduction to the Market Your Message Show
00:44 Chapter 13: Select Your Email List Service
00:49 The YesMail Case Study: Lessons in Email Marketing
02:28 Common Mistakes in Email Marketing
04:26 Seven Questions to Ask When Choosing Your Email List Service
08:07 The Four Best Email List Services for Authors, Coaches, and Speakers
11:36 Day 13 Exercise: Select Your Email List Service
12:39 Day 13 Key Takeaways

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Create Your First Lead Magnet: A Comprehensive 4-Step Process

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In this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying audience struggles, designing a resource to alleviate those pain points, building an appealing delivery mechanism, and promoting the lead magnet effectively. The episode emphasizes the importance of providing value first and avoiding common mistakes.

00:00 Introduction to the Market Your Message Show
00:44 Chapter 12: Create Your First Lead Magnet
01:26 The Power of Lead Magnets
03:10 Steps to Create a High-Converting Lead Magnet
08:46 Common Mistakes and Key Takeaways
09:35 Day 12 Exercise: Designing Your Lead Magnet

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Finding the Ideal Website Hosting Platform for Digital Entrepreneurs: Kajabi, Ghost, and Systeme

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In this episode of the Market Your Message Show, host Jonathan Milligan, author of the Your Message Matters book series, delves into Chapter 11 of 'Launch Your Platform.' The focus is on choosing the right website hosting platform, discussing the pros and cons of WordPress, Kajabi, Ghost, and Systeme. Jonathan shares his personal experience with transitioning to Kajabi and provides a detailed comparison of these platforms to help digital entrepreneurs select the best fit for their needs and budget. Key considerations include flexibility, integration, simplicity, cost, and scalability for different types of content creators.

00:00 Introduction to the Market Your Message Show
00:44 Choosing Your Website Hosting Platform
01:49 Exploring Top Online Platforms
04:26 Deep Dive into Kajabi
05:42 Understanding Ghost
06:49 System: The Affordable Alternative
07:50 Finding the Right Fit
08:54 Day 11 Exercise and Key Takeaways

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Crafting Your Brand Story Homepage Using StoryBrand Framework

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In this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action.

00:00 Introduction to Market Your Message
00:47 Crafting Your Brand Story: The StoryBrand Framework
03:08 Building an Effective Homepage
05:52 Step-by-Step Guide to Creating Your Homepage
09:18 Implementing Your Homepage Wireframe
11:47 Day 10 Takeaways and Next Steps

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Creating Compelling Calls to Action on Your Website

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This episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.

00:00 Introduction to Effective Calls to Action
00:03 Historical Examples of Successful Calls to Action
01:03 The Importance of a Clear Call to Action
01:57 Crafting a Compelling Call to Action
02:40 Common Mistakes and How to Avoid Them
04:12 Step-by-Step Framework for Creating Calls to Action
05:38 Using Action Verbs to Drive Engagement
06:53 Appealing to Visitor Self-Interest
08:03 The Power of Specificity in Calls to Action
09:16 Common Pitfalls and Optimization Tips
09:53 Day Nine Exercise: Creating Your Call to Action
10:43 Key Takeaways

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