Unlock your marketing potential! In this episode of The Marketing Blender Show, Dacia Coffey, Sa Maria Boyd, and Ramsey Sanchez from Marketing Blender pull back the curtain on the marketing audit process.

Discover why a fresh, market-centric look at your marketing is crucial. We'll break down what a marketing audit entails, from assessing messaging and positioning to competitor comparisons. Plus, get insights into specific social media and paid media audits.

Learn how to prepare for and benefit from an audit, and walk away with quick wins, alignment strategies, and data-driven insights to elevate your marketing game. Essential viewing for in-house marketers and agency professionals alike!

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In this episode of The Marketing Blender Show, host Dacia Coffey tackles one of the biggest challenges for B2B marketers: calculating genuine ROI. She introduces her unique "Three R" methodology – Revenue, Reputation, and Resilience – to effectively measure marketing's true impact.

Dacia reveals how marketing ROI is deeply connected to servant leadership, team culture, and your overall growth strategy. Through practical screen-sharing and real-world numerical examples, she demystifies the process of building a robust, trackable, and optimized marketing system.

Learn why systematizing your marketing efforts, just like any other business function, is crucial for scalable and predictable revenue growth. This episode provides actionable tips and frameworks, from defining marketing and sales alignment to understanding the impact of various lead sources, all designed to help you create a unified growth culture within your organization.

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#TheMarketingBlenderShow #DaciaCoffey #MarketingPodcast #B2BMarketing #MarketingROI #ROITracking #MarketingStrategy #RevenueGrowth #SalesAndMarketingAlignment #LeadGeneration #GrowthCulture #BusinessGrowth #MarketingMetrics #ServantLeadership #TeamCulture #UnlockROI #SystemizeMarketing #ActionableTips #PredictableRevenue #MarketingSystem

Is your B2B social media truly working for you? 🤔

In this must-watch episode of The Marketing Blender Show, Dacia Coffey and Sa Maria Boyd tackle the vital role of social media in B2B marketing. They break down the essentials of consistency, authenticity, and strategic engagement. Sa Maria Boyd brings her extensive experience to the table, detailing how to conduct a social media audit that uncovers hidden opportunities and strengthens community ties. Learn how to harness the power of short-form content to captivate your audience. Get ready for a masterclass in B2B social media optimization!

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In a competitive market, what separates a stagnant manufacturing business from a thriving one? In this episode of The Marketing Blender Show, host Daisy McCarty is joined by Trey Thompson, President of Star Industries, for a masterclass in optimizing manufacturing for significant revenue growth.

With over 25 years of industry experience, Trey Thompson pulls back the curtain on the strategies that propelled Star Industries to double its revenue. This in-depth discussion covers the essential pillars of a successful manufacturing operation in today's economy.

In this episode, you will learn: ➡️ Customer-Driven Innovation: How to leverage customer feedback to drive product development and stay ahead of the curve. ➡️ Process Optimization: Concrete steps to refine your manufacturing processes, reduce waste, and increase efficiency. ➡️ Supply Chain Mastery: Techniques for building a resilient and responsive supply chain that delights your customers. ➡️ The Human Element: Why investing in your people is the most critical component of long-term success and growth. ➡️ Tech-Leverage: How to strategically implement technology to enhance, not complicate, your operations. This conversation also delves into the unique challenges and opportunities within the heavy equipment manufacturing sector and offers a glimpse into the future expansion plans for Star Industries.

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Connect with our host and guest: Daisy McCarty: https://www.linkedin.com/in/daisymccarty/ Trey Thompson: https://www.linkedin.com/in/trey-thompson-3325735/ Star Industries: https://starindustries.com/

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Ready to transform your manufacturing workplace? On the latest episode of The Marketing Blender Show, host Daisy McCarty and special guest Star Industries President, Trey Thompson reveal the essential elements for cultivating a thriving company culture and building high-performing teams. Join them as they explore how to embed culture so it resonates with every employee, the critical role of defining and living your company values, and implementing effective onboarding and training that sets teams up for success. Trey shares invaluable insights on managing performance, developing strong leaders, fostering seamless collaboration, and the significant power of open communication and recognizing team achievements. Gain practical strategies to navigate challenges specific to the manufacturing sector and learn about upcoming initiatives designed to boost team performance. This episode is packed with takeaways for anyone looking to elevate their team's potential.

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Launching a B2B product and want to nail your go-to-market strategy? 🎯

This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insights on understanding your ideal customer's needs and ensuring your product isn't just good, but a real solution to their problems. Plus, we cover the art of presenting your GTM strategy to leadership and fostering crucial Cross Departmental Collaboration. Ready to accelerate revenue and ensure your B2B product hits the ground running?

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Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone!

In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing.

Discover how to: ✅ Align your entire organization's goals with powerful data insights. ✅ Master tracking the full buyer journey and pinpoint your most valuable revenue sources. ✅ Demystify your tech stack and make tools like Google Ads and CRMs work together. ✅ Implement processes for a truly holistic marketing approach. ✅ Foster a culture of growth that leverages data for smarter decisions.

Whether you're a hands-on marketer, a CMO, or a business leader, this conversation is packed with actionable tips to transform your B2B results. Don't miss out!

➡️ What's your biggest data challenge in B2B marketing? Share it in the comments below! 👇 Don't forget to LIKE this video and SUBSCRIBE for more expert marketing insights!

#TheMarketingBlenderShow #B2BMarketing #DataDrivenMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #TechStack #CRM #GoogleAds #MarketingAnalytics #BusinessGrowth #CMO

Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋

Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off big time.

You'll hear about Ryan's unique journey from high school band director 🎶 to creating impactful marketing moments, and how those seemingly different worlds connect. They also dive into the nitty-gritty of planning and executing memorable experiences, emphasizing the absolute necessity of intentionality in every step.

Ready to elevate your B2B marketing game? Then you won't want to miss this insightful blend of ideas and strategies!

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#B2BMarketing #ExperientialMarketing #MarketingStrategy #EventMarketing #CustomerEngagement #MarketingPodcast #BusinessMarketing #DaciaCoffey #RyanHeath #TheMarketingBlenderShow