Episodios

  • Intro to The Society Pod

    Intro to The Society Pod
    Feb 10 2024

    Starting this podcast has been in the back of my mind for a while now. I am an avid podcast listener and I'm big on sharing learnings as I navigate my career in launching, scaling and exiting businesses.


    My goal in recording this podcast is that we can all grow together and learn how to build careers and legacies that we can be proud of.


    If you know someone who would be great to feature on the show, please reach out via any of my social channels below.


    Thanks for tuning in!


    More from Jessica:

    LinkedIn

    Instagram

    Twitter

    Website


    More from SizzleSociety:

    Website

    YouTube


    More from FlexSociety:

    Instagram

    Twitter

    Website


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    5 m
  • Conversation with THE sales guru of the health & fitness industry, Hensley Ellefritz

    Conversation with THE sales guru of the health & fitness industry, Hensley Ellefritz
    Feb 21 2024
    Hensley Ellefritz is the owner of Reboot Fitness Consulting where she's on a mission to guide small business owners to scale successfully without sacrificing their brand voice, values or vision. She is a sales savant, an operational guru in the health and fitness space, and generally a force to be reckoned with! Our conversation weaves through entrepreneurship, coaching business owners, sales tips and how to navigate a life reset. We discuss Hensley's journey from a corporate job to starting her own business, the challenges and rewards of entrepreneurship, and the importance of building sustainable sales processes. We also touch on common mistakes in sales, the role of personalization in sales, and the need for continuous improvement and adaptation in business. Hensley shares her insights on hiring and staffing, the value of personal branding, and the importance of resilience and optimism in overcoming challenges. She concludes with advice for aspiring entrepreneurs. Hensley also shares her insights on how small business owners can hold themselves accountable in their day-to-day operations. She emphasizes the importance of creating a vision for what you want your day-to-day to look like as a business owner. Additionally, Hensley discusses the sales side of the fitness industry and how it can be a positive force for change in people's lives.Takeaways:Starting a business requires continuous adaptation and improvement.Building sustainable sales processes is crucial for long-term success.Personalization and genuine curiosity are key in sales interactions.Prioritizing leads and allocating resources effectively can lead to higher conversion rates.Building a strong personal brand can help establish trust and attract customers.Resilience and optimism are essential qualities for overcoming challenges in entrepreneurship.Chapters00:00Introduction and Background03:13Being a New Entrepreneur04:21Transition from 9 to 5 to Entrepreneurship06:20Future Plans and Going Back to Corporate08:09Proud Moments and Growth as a Leader16:20Common Mistakes in Sales Processes18:23Personalized Approach in Sales20:27AI Tools and Sales Funnels25:31Building Trust and Relationships with Leads27:29Prioritizing Leads and Allocating Resources34:49Hiring and Staffing Challenges38:17Importance of Personal Branding43:10Overcoming Challenges and Learning from Lows47:32Current Focus and Areas of Help Needed49:47Parting Thoughts and Advice49:54Creating a Day-to-Day Vision51:14The Importance of Sales in the Fitness IndustryMore from Hensley: LinkedInMore from Reboot:WebsiteInstagram More from Jessica: LinkedIn Instagram Twitter WebsiteMore from SizzleSociety: Website YouTubeInstagramMore from FlexSociety: Instagram Twitter Website To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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    52 m
  • Talking ALL THINGS fitness and podcasting with Khaled Elmarsi

    Talking ALL THINGS fitness and podcasting with Khaled Elmarsi
    Feb 29 2024
    Khaled Elmasri is the Business Development Manager at Les Mills and the host of Rise Up The Show, a podcast where he interviews successful individuals and explores their entrepreneurial journeys and their defining moments. Khaled shares his favorite guest, Anthony Trucks, and his dream podcast guests, including Andy Frisella and Gary Vaynerchuk. We also discuss the process of starting a podcast and the importance of support and gratitude. Khaled talks about his career in the fitness industry, his evolution from personal training to operations and leadership roles, and the keys to building a successful career in fitness. We also touch on hiring and retaining talent, leadership and management strategies, and the impact of generational differences in the workplace. Finally, Khaled shares his new role at Les Mills and the importance of group exercise in building community within fitness clubs. In this conversation, Khaled Elmasri discusses the importance of community in group training and the role of instructors in building that community. He also explores the integration of digital and in-person fitness experiences and the shift towards a wellness ecosystem. Khaled emphasizes the need for evolving trainer education and certification to meet the changing needs of clients. He also discusses the challenges and opportunities of wearable technology. Khaled shares his personal comeback story and highlights the importance of mentors and coaches. Finally, he encourages individuals to find their words of essence and live by them.Takeaways: - Starting a podcast requires taking action and not letting self-doubt hold you back.- Building a career in fitness involves setting clear financial goals and creating a plan to achieve them.- Hiring and retaining talent in the fitness industry requires aligning the company's mission and values with the individual's purpose and vision.- Effective leadership involves understanding and adapting to the unique needs and preferences of different generations. - Group training plays a crucial role in building a sense of community within fitness clubs.- Instructors are essential in creating a strong community by connecting with members and fostering a sense of belonging.- The integration of digital and in-person fitness experiences allows clubs to reach a wider audience and provide more options for members.- The fitness industry is shifting towards a wellness ecosystem that includes fitness, nutrition, mental health, and stress management.- Trainer education and certification need to evolve to include a broader understanding of topics like stress management, mental health, and nutrition.- Wearable technology presents both challenges and opportunities in personal training, and trainers need to understand how to interpret and utilize the data.- Personal comeback stories can inspire and motivate others to overcome challenges and achieve their goals.- Having mentors and coaches can provide guidance and support during difficult times and help individuals reach their full potential.- Finding and living by your words of essence can help you stay true to yourself and guide your actions and decisions.Rise Up The Show Episode with Jessica and Khaled: https://youtu.be/7G5YoeJvX14?si=m0kl0...More from Khaled:LinkedIn More from Rise Up The Show:Podcast YouTube More from Jessica: LinkedIn Instagram Twitter WebsiteMore from SizzleSociety: Website YouTubeInstagramMore from FlexSociety: Instagram Twitter Website To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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    53 m
  • All Things Franchising With Carisa Findley

    All Things Franchising With Carisa Findley
    Mar 7 2024

    If you're curious about owning a franchise or working in franchising, this conversation with Carisa Findley is for you. She is currently the president of the Emerging Brands Incubator for Unleashed Brands, but her entire career leading up to this role has also been in franchising.

    We discuss the impact of franchising on families and the importance of understanding the franchisee's perspective. We also explore the opportunities and challenges in franchising, the differences between big and small brands, and the role of leadership in building successful franchise businesses. Additionally, we touch on the unique dynamics of working in a conglomerate like Unleashed Brands. Carisa discusses the unique advantage of Unleashed Brands and how their conglomerate franchise model allows franchisees to diversify their portfolios and leverage shared resources. She emphasizes the importance of maintaining culture and identity for each brand within the conglomerate. Carisa also highlights the significance of soft skills in franchising and the need to develop mindset skills for success. She shares her personal experience of navigating low points and building resilience, emphasizing the power of relationships and support.


    Takeaways

    • Franchising has a significant impact on families and communities, and it is important for franchisors to understand and address the challenges faced by franchisees.
    • Building strong relationships, trust, and effective communication are crucial in the franchisor-franchisee dynamic.
    • Entrepreneurs entering the franchising space should have a passion for both entrepreneurship and following established systems and structures.
    • Leadership skills are essential for franchisees to build successful businesses and develop the next generation of leaders.
    • Working in a conglomerate provides the opportunity to serve a diverse range of customers and leverage resources and expertise across multiple brands. Unleashed Brands offers a unique advantage with its conglomerate franchise model, allowing franchisees to diversify their portfolios and leverage shared resources.
    • Maintaining culture and identity for each brand within the conglomerate is crucial to create a cohesive yet distinct experience for customers.
    • Soft skills play a significant role in franchising, and developing mindset skills is essential for success.
    • Navigating low points and building resilience is a part of the journey, and the support of relationships is invaluable.


    More from Carisa:

    LinkedIn


    More from Unleashed Brands:

    Website


    More from Jessica:

    LinkedIn

    Instagram

    Twitter

    Website


    More from SizzleSociety:

    Website

    YouTube

    Instagram


    More from FlexSociety:

    Instagram

    Twitter

    Website


    To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

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    56 m
  • Q&A Day with Rania Osburn: A Conversation on Career, Confidence & Comeback Season

    Q&A Day with Rania Osburn: A Conversation on Career, Confidence & Comeback Season
    Mar 14 2024

    In this first Q&A Day Episode, Rania Osburn and I discuss career, confidence, comeback season and more! Rania is transitioning her career and finding her direction in branding and marketing. We discuss the importance of networking, exploring new opportunities, and considering entrepreneurship. I share my experiences with building businesses and emphasize the need to control controllables and maintain a positive mindset during comeback seasons.


    We also discuss the power of connecting with the right people and leveraging social media for networking. We discuss imposter syndrome, fear of failure, and the challenges of putting oneself out there. We emphasize the importance of embracing imposter syndrome and pushing through the fear to take action. We also discuss the dangers of comparing oneself to others and the value of leaving breadcrumbs for others to follow.


    I highlight the power of authenticity and connection in building a personal brand. Finally, I encourage Rania to step into her superpower and embrace her unique perspective and experiences.


    Takeaways:

    - Networking and building connections are crucial for career growth and finding new opportunities.

    - Considering entrepreneurship and fractional consulting as alternative paths to pursue your passion.

    - Continuing education and staying relevant in your field is essential for long-term success.

    - Maintain a positive mindset and focus on small wins to navigate comeback seasons.

    - Utilize social media and remote networking to connect with like-minded professionals and build your personal brand.

    - Imposter syndrome is common and can be overcome by taking action and embracing the fear of failure.

    - Comparing yourself to others is counterproductive and can hinder your progress. Focus on your own growth and learning.

    - Leaving breadcrumbs for others by sharing your knowledge and experiences is a valuable way to contribute and make an impact.

    - Authenticity and connection are key in building a personal brand.

    - People connect with individuals who are genuine and relatable.

    - Stepping into your superpower means embracing your unique perspective and experiences, and using them to make a difference in your field.


    More from Rania:

    Linkedin: https://www.linkedin.com/in/raniaosburn/



    More from Jessica:

    LinkedIn

    Instagram

    Twitter

    Website


    More from SizzleSociety:

    Website

    YouTube

    Instagram


    More from FlexSociety:

    Instagram

    Twitter

    Website


    To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

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    43 m
  • Women in franchising, mom life and women supporting women with Larissa Ortiz Palatiere

    Women in franchising, mom life and women supporting women with Larissa Ortiz Palatiere
    Mar 21 2024
    In this episode, Larissa Palatiere, a franchising expert, joins me to discuss her career in franchising and her role in starting the Women's Franchise Network (WFN) Dallas chapter. We talk about the unique aspects of the franchising industry and the opportunities it offers. Larissa shares her insights on franchise development and the importance of understanding all aspects of the business. We also dive into the growth of Chicken Salad Chick and its focus on providing a great guest experience.Larissa highlights the high percentage of female franchise owners in Chicken Salad Chick and the need for more representation of women in franchising. Larissa discusses the importance of representation in franchising and the responsibility to show up and be a leader. She shares her experience of navigating a low point in her career and personal life and how she overcame it. We also talk about the challenges of balancing work and motherhood and the need to be intentional with time and presence. Larissa's future goal is to become a franchise partner and expand the Women's Franchise Network. GIVEAWAY: Like and comment on this episode on YouTube for a chance to win some SizzleSociety merch and a $25 Chicken Salad Chick gift card. 2 winners will be selected on 3/25. Must be 18 to enter. YouTube is not associated with this giveaway. Takeaways:- Franchising offers opportunities for individuals to become small business owners and provides a support network for entrepreneurship.- Franchise development involves guiding potential franchise partners through the franchising process and ensuring a good fit for both parties.- Small brands preparing for fast growth should focus on maintaining a strong culture and laying out clear expectations for franchise partners.- Chicken Salad Chick stands out in the franchising industry with its unique positioning, delicious product, and great guest experience.- The Women's Franchise Network (WFN) provides a platform for women in franchising to connect, share resources, and support each other.More from Larissa Ortiz Palatiere: LinkedInWFN LinkedInMore from Chicken Salad Chick: WebsiteLinkedInInstagramMore from Jessica: LinkedIn Instagram Twitter WebsiteMore from SizzleSociety: Website YouTubeInstagramMore from FlexSociety: Instagram Twitter Website To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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    43 m
  • From Leadership to Issues Plaguing Mid-Career Women to Red Light Therapy: A Talk w Brynn Scarborough

    From Leadership to Issues Plaguing Mid-Career Women to Red Light Therapy: A Talk w Brynn Scarborough
    Mar 28 2024

    In this episode, I chat with Brynn Scarborough, CEO and President of JK Products and Services, on a range of topics, including wellness and recovery as well as why women drop out of the workforce and how we can better support each other.


    She discusses her career journey and her leadership style evolution. She shares her insights on the themes discussed at the IHRSA conference, including the integration of recovery in the fitness industry. Brynn explains the benefits of red light therapy and its impact on cell turnover and recovery.


    Then we transition to the core of what has brought us together as connections: the challenges women face as they are climbing the ladder. We talk about "The Dream Gap" spot by Barbie Mattel that highlights the statistics around girls and science and the need to empower them to pursue their dreams. The conversation explores the lack of female role models and the need for women to see themselves in successful leadership positions. We both emphasize the importance of women supporting each other and sharing their stories and progress.


    Brynn coaches a lot of mid-career women so our conversation touches on imposter syndrome, the pressure on women to perform in all areas of life, and the challenges faced by mid-career women. We highlights the significance of asking for help and the power of daily recovery.


    Like & Comment on this episode on YouTube for a chance to win merch from SizzleSociety AND JK Products & Services! Winners will be tagged April 1! (Must be 18+ to enter. YouTube is not associated with this giveaway. Void where prohibited.)


    Takeaways

    - Women often lack aspirational figures and role models in leadership positions, which can hinder their own aspirations and confidence.

    - Women need to support and uplift each other, sharing their stories and progress to inspire and empower others.

    - Imposter syndrome and the pressure to perform in all areas of life are common challenges faced by women.

    - Mid-career women face a critical point in their careers where they may stagnate, leave the workforce, or take off to new heights.

    - Asking for help is a sign of strength and can lead to valuable connections and growth.

    - Daily recovery and self-care are essential for maintaining resilience and peak performance.


    More from Brynn Scarborough:

    LinkedIn


    More from JK Products & Services:

    Website

    LinkedIn


    More from Jessica:

    LinkedIn

    Instagram

    Twitter

    Website


    More from SizzleSociety:

    Website

    YouTube

    Instagram


    More from FlexSociety:

    Instagram

    Twitter

    Website


    To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

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    53 m
  • Calling All Entrepreneurs 🚨 (Or Aspiring Entrepreneurs!): A Conversation with Jeff Sarris

    Calling All Entrepreneurs 🚨 (Or Aspiring Entrepreneurs!): A Conversation with Jeff Sarris
    Apr 4 2024
    Jeff Sarris is a serial entrepreneur. He's been playing the game since 2009 and during this podcast, we discuss his journey as an entrepreneur and the multiple businesses he is involved in. He shares his passion for branding and how his company, Spyr, helps clients develop their businesses. Jeff also talks about his involvement in the kidney stone prevention industry and the videography business he and his girlfriend run called, Maven. He emphasizes the importance of simplifying content creation and providing value to others. We discuss the continuous growth and evolution of our approach to entrepreneurship, as well as the impact we're trying to make in the lives of others. We talk about collaboration and building together in entrepreneurship. Jeff emphasizes the value of finding the right individuals to work with and helping each other grow. He also highlights the misconceptions about entrepreneurship and the need for a realistic understanding of the journey. He shares his love for problem-solving and the joy it brings to his entrepreneurial endeavors. Jeff talks about the importance of a complementary partner and the impact of health and wellness on entrepreneurship. He concludes with advice for those starting their entrepreneurial journey.Takeaways- Entrepreneurship is a continuous journey of growth and evolution.- Simplifying content creation and providing value to others is essential for success.- Improving someone else's life is always a good business decision.- Legacy is not just about grand achievements, but also about positively impacting the people closest to us. - Collaboration and working with the right individuals is key in entrepreneurship.- Misconceptions about entrepreneurship can hinder true growth and success.- Problem-solving is a fundamental aspect of entrepreneurship.- Finding a complementary partner can greatly enhance entrepreneurial endeavors.- Health and wellness play a significant role in entrepreneurship.More from Jeff: Jeff Sarris helps solopreneurs simplify their work and life.He's cofounder of the branding agency SPYR and most recognized for his work with The Minimalists, Kidney Stone Diet, and the documentary MINIMALISM.He loves creating simple systems to do more with less.He's currently traveling the country with Amara and her business MAVEN.Work with Jeff:• SPYR: Your design partner when simple matters • MAVEN: Video for Realtors, Made Simple • BYLT: Your website, built for you Connect with Jeff:• Instagram• X (Twitter) More from Jessica: LinkedIn Instagram Twitter WebsiteMore from SizzleSociety: Website YouTubeInstagramMore from FlexSociety: Instagram Twitter Website To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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    43 m