Episodios

  • Navigating the New Era of Marketing: Influencer Campaigns and Digital Strategies

    Navigating the New Era of Marketing: Influencer Campaigns and Digital Strategies
    Jul 25 2024
    Exploring Influencer Marketing: Strategies, Hiring, and Industry Impact
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    7 m
  • Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies

    Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies
    Jul 19 2024
    Exploring how multimedia storytelling enhances truck driver recruitment, the impact of influencers using bots on lifestyle brands, and the role of earned media in a landscape of corporate reticence and fragmented communication.
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    7 m
  • Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media

    Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media
    Jul 18 2024
    Exploring the impact of multimedia storytelling on truck driver recruitment, analyzing the shift in lifestyle brands' strategies due to influencers using bots, and examining the role of earned media in a landscape of corporate silence and fragmented communication bubbles.
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    6 m
  • Top Trends in Marketing: Digital Shifts, AI Tools, and Celebrity Health Tips with SEJ and Greg Jarboe

    Top Trends in Marketing: Digital Shifts, AI Tools, and Celebrity Health Tips with SEJ and Greg Jarboe
    Jul 4 2024
    Explore the latest in digital innovation with a roundup featuring the top 10 digital marketing trends for 2024, insights into cutting-edge AI-powered design tools for marketers, and a look into why celebrities like Kourtney Kardashian and Sofia Richie are advocating for colostrum consumption.
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    7 m
  • Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics

    Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics
    Jun 27 2024
    Explore the distinctions between the two types of influancer agencies and their varying allure for holding companies, learn effective strategies for evaluating influencers before collaborations, and delve into the innovative email marketing tactics of the emerging sunscreen brand, Vacation.
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    7 m
  • Innovative Marketing Moves: CMOs, Strand Entertainment, and LinkedIn's B2C Strategy

    Innovative Marketing Moves: CMOs, Strand Entertainment, and LinkedIn's B2C Strategy
    Jun 20 2024
    Explore the latest business trends with Business Insider's list of the most innovative CMOs in 2024, Strand Entertainment's new digital division launch, and LinkedIn's strategic shift targeting B2C marketers to boost advertising revenue.
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    7 m
  • Social Media Clout and CourtAvenue's AI Ambitions: Navigating the New Frontiers

    Social Media Clout and CourtAvenue's AI Ambitions: Navigating the New Frontiers
    Jun 13 2024
    This article highlights the story of a woman with fewer than 1,000 social media followers who requested free products or services from a business in exchange for exposure. The business owner responded negatively, effectively shutting down her request. Additionally, the article also touches on CourtAvenue's intention to lead in a new market offering, specifically relating to artificial intelligence in media operations.
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    7 m
  • Navigating the Waves: Exploring Influencer Cartels, Small Business Wins, and the M&A Surge in Advertising

    Navigating the Waves: Exploring Influencer Cartels, Small Business Wins, and the M&A Surge in Advertising
    Jun 6 2024
    Exploring deceptive practices on social platforms, profiles of effective marketing strategies by small enterprises, and the impending increase in mergers and acquisitions in the advertising sector.
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    8 m