This episode of the "What the Biz" podcast breaks away from their usual format to deliver a valuable resource for entrepreneurs: recommended business technology solutions.

Hosts Bridget Vegtor and Dan Proczko share their favorite tools across various categories, from productivity software to website building platforms.

Here are some key takeaways:

• Essential Software
  • Document management and collaboration.
  • Password manager
  • Business Phone Solutions
• Accounting & Bookkeeping
• Website Building & Hosting
• And more!!!!

The episode avoids promoting fringe or unsupported technologies, focusing on established platforms with strong communities.

Listen to the full episode for in-depth discussions, alternative recommendations, and insights into the hosts' experiences.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode, Dan and Brigitte discuss the importance of building a direct relationship with your audience through email marketing. They explore the risks of relying solely on social media platforms and the benefits of owning your own list of subscribers. Listeners will learn how to build a loyal following, leverage email marketing for sales and promotions, and mitigate the risks of social media bans and algorithm changes.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode, Dan and Brigitte discuss the importance of investing in quality software that can support your business growth. They explore the pitfalls of using cheap, limited tools that may not meet your evolving needs. Listeners will learn how to evaluate software options, balance cost with functionality, and choose the right tools for your business stage. They'll also discuss the value of partnering with experts for a smooth transition and ongoing support.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode, we dive deep into the world of Gen Z and explore the key differences between this generation and their predecessors, Millennials and Gen X. We uncover the unique values, priorities, and expectations of Gen Z in the workplace, shedding light on how businesses can attract, retain, and engage this vital demographic. From work-life balance and autonomy to learning and development, we explore the essential factors that drive Gen Z's career choices and how organizations can adapt to meet their needs.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode, Dan and Brigitte challenge the traditional career ladder model, exploring the importance of recognizing and rewarding individual contributors. They discuss the negative consequences of forcing employees into management roles when their strengths lie elsewhere. Listeners will learn how to create clear career paths for both individual contributors and leaders, fostering employee satisfaction and business growth.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Dan and Brigitte tackle a crucial element of business success in this episode: cultivating a positive company culture. They kick things off with a lighthearted conversation about Olympic sports and the unexpected lessons they offer on teamwork and communication. Then, they dive deeper into a recent article from SBAM highlighting the disconnect many employees experience with their HR departments. Dan and Brigitte share actionable strategies for building a strong company culture, including:

• Hiring based on values: Find individuals who align with your company's core beliefs.
• Creating a safe space: Encourage open communication and allow for mistakes.
• Practicing empathy: Listen to employee concerns and address them with understanding.

Bonus Tip: Dan and Brigitte recommend essential leadership and management books, including "Leaders Eat Last" by Simon Sinek, "Dare to Lead" by Brené Brown, and "The Five Dysfunctions of a Team" by Patrick Lencioni.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode, Dan and Brigitte discuss the challenges of managing cash flow and overhead expenses, particularly in industries like restaurants. They explore the pros and cons of credit card fees versus raising prices, and the impact of these decisions on customer experience. Listeners will gain insights into effective cost management strategies and learn how to balance profitability with customer satisfaction.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode, Dan and Brigitte dive into the latest news impacting the restaurant industry: the potential elimination of tipping in Michigan. They discuss the potential implications for restaurants, including price increases and potential closures. The conversation then shifts to the broader topic of business growth and the importance of customer experience. Dan and Brigitte share insights on how to navigate industry changes, refine your target market, and maintain focus while scaling a business.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial