While it is true that customers are attracted to the best marketers, not necessarily the best products, it is our job as business leaders to turn prospects into customers, in other words, to close the sale.

My guest on this episode is a master storyteller AND communication specialist.

We chat about:

• Two necessary ingredients of storytelling.
• What communication intelligence is.
• How you can decode your prospect's communication to close more sales faster and more effectively.
• How to power script or how to write a message for different value codes and combine them in a single email.
• Clues on how to identify your prospect's B.A.N.K. value codes.

ABOUT HELEN HARWOOD SNELL

Helen uses her expertise as a storyteller and certified communication coach to create messaging that reaches the right audience and closes sales faster. She develops web content, marketing materials, blogs, presentations, signature talks and books. She also teaches the structure of clear communication and storytelling in workshops for those who want to master their writing craft. She understands you are your brand. She is an International Best-selling author and speaker. Many of her stories come from parenting her three children, being in nature, and being mastered by her dogs. Her audacious dreams include writing a book series for special needs adults and living on a sustainable property.

Contact info: https://linktr.ee/helenharwoodsnell

FREE GIFT: https://my.bankcode.com/helensnell

Crack your code into your own personality values in less than 90 seconds!

ABOUT ME:

Hi friends,

Want to escape the chaos of the day-to-day running of your business? Then I’m your gal.

I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.

You can do this!

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Work with me:

Currently, there are 2 ways you can work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

Having sales conversations that convert and that aren’t an hour long is vital to a successful and profitable business! In this episode, I want to share my journey with sales and how one simple change can increase your conversion rates and reduce the time you spend on sales calls!

ACTION PLAN: How to increase your conversion rates & reduce the time spent on sales conversations:

1. Read Anatomy of a Sales Conversation (here).
2. Identify the gaps in your sales conversations.
3. Adjust your format.
4. Measure & monitor your conversion rates.

ABOUT ME:

Hi friends,

Want to escape the chaos of the day to day running of your business? Then I’m your gal.

I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.

You can do this!

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Work with me:

Currently, there are 2 ways you can work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

Pricing your services for profit can be a challenge for most business owners. And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour. But this week, my special guest will challenge you to think differently about your pricing, especially if you’re a lawyer!

Special guest from the United Kingdom, non-practising lawyer Shaun Jardine and author of Ditch the Billable Hours and I have a lively discussion on pricing and how value-based pricing can be beneficial not just to law firms but others who traditionally price by the hour.

We also talk about:

• How lawyers and other experts are no longer the gatekeepers of knowledge and why pricing can no longer be based on knowledge.
• The principle of ‘our ice is melting’.
• Value-based pricing as a brand differentiator.
• Who has ownership of pricing in your business?
• Giving your clients a choice of service level.
• When you go through the process of changing your pricing structure, it’s best to have two pairs of eyes on your new structure.

ABOUT SHAUN JARDINE

As a lawyer and former law firm CEO of a top 250 law firm, he has a unique insight into what makes law firms tick.

Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.

Shaun has recently finished writing his first book ‘Ditch The Billable Hour’ ! which was published in January 2024.

https://www.bigyellowpenguin.co.uk/

ACTION PLAN:

1. Download 125+ steps to implement Value-based Pricing here.

ABOUT ME:

Hi friends,

Want to escape the chaos of the day to day running of your business? Then I’m your gal.

I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.

You can do this!

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Work with me:

Currently, there are 2 ways you can work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!