While it is true that customers are attracted to the best marketers, not necessarily the best products, it is our job as business leaders to turn prospects into customers, in other words, to close the sale.

My guest on this episode is a master storyteller AND communication specialist.

We chat about:

• Two necessary ingredients of storytelling.
• What communication intelligence is.
• How you can decode your prospect's communication to close more sales faster and more effectively.
• How to power script or how to write a message for different value codes and combine them in a single email.
• Clues on how to identify your prospect's B.A.N.K. value codes.

ABOUT HELEN HARWOOD SNELL

Helen uses her expertise as a storyteller and certified communication coach to create messaging that reaches the right audience and closes sales faster. She develops web content, marketing materials, blogs, presentations, signature talks and books. She also teaches the structure of clear communication and storytelling in workshops for those who want to master their writing craft. She understands you are your brand. She is an International Best-selling author and speaker. Many of her stories come from parenting her three children, being in nature, and being mastered by her dogs. Her audacious dreams include writing a book series for special needs adults and living on a sustainable property.

Contact info: https://linktr.ee/helenharwoodsnell

FREE GIFT: https://my.bankcode.com/helensnell

Crack your code into your own personality values in less than 90 seconds!

ABOUT ME:

Hi friends,

Want to escape the chaos of the day-to-day running of your business? Then I’m your gal.

I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.

You can do this!

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Work with me:

Currently, there are 2 ways you can work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

Having sales conversations that convert and that aren’t an hour long is vital to a successful and profitable business! In this episode, I want to share my journey with sales and how one simple change can increase your conversion rates and reduce the time you spend on sales calls!

ACTION PLAN: How to increase your conversion rates & reduce the time spent on sales conversations:

1. Read Anatomy of a Sales Conversation (here).
2. Identify the gaps in your sales conversations.
3. Adjust your format.
4. Measure & monitor your conversion rates.

ABOUT ME:

Hi friends,

Want to escape the chaos of the day to day running of your business? Then I’m your gal.

I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.

You can do this!

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Work with me:

Currently, there are 2 ways you can work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

Pricing your services for profit can be a challenge for most business owners. And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour. But this week, my special guest will challenge you to think differently about your pricing, especially if you’re a lawyer!

Special guest from the United Kingdom, non-practising lawyer Shaun Jardine and author of Ditch the Billable Hours and I have a lively discussion on pricing and how value-based pricing can be beneficial not just to law firms but others who traditionally price by the hour.

We also talk about:

• How lawyers and other experts are no longer the gatekeepers of knowledge and why pricing can no longer be based on knowledge.
• The principle of ‘our ice is melting’.
• Value-based pricing as a brand differentiator.
• Who has ownership of pricing in your business?
• Giving your clients a choice of service level.
• When you go through the process of changing your pricing structure, it’s best to have two pairs of eyes on your new structure.

ABOUT SHAUN JARDINE

As a lawyer and former law firm CEO of a top 250 law firm, he has a unique insight into what makes law firms tick.

Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.

Shaun has recently finished writing his first book ‘Ditch The Billable Hour’ ! which was published in January 2024.

https://www.bigyellowpenguin.co.uk/

ACTION PLAN:

1. Download 125+ steps to implement Value-based Pricing here.

ABOUT ME:

Hi friends,

Want to escape the chaos of the day to day running of your business? Then I’m your gal.

I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.

You can do this!

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Work with me:

Currently, there are 2 ways you can work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

Raising your rates can be one of the most uncomfortable activities you do in your business and yet, it can be one of the most satisfying too!

In this episode, I talk about:

• Money set point
• 10 signs it’s time to raise your rates
• Client stories of how and when to raise your rats

ACTION PLAN:

1. Which of the 10 signs applies to you?
2. Decide how much you will raise your rates
3. Raise them now!

ABOUT ME:
I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)

Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!

Share your feedback with me by clicking here and leaving a short voice message!

(This podcast was inspired by an article from E-myth)

One of my deepest held core values is ‘life before business’. As I’ve moved to the farm, my life has changed and so has my business to be in alignment with my desired life.

In this episode, I share 4 actions you can take to build a business that supports your desired life!

I also share the story of the Donkey & the Lion – how and why we sometimes have to walk away from those who drain our energy!

I hope you enjoy it!

DOWNLOADS: Freedom Scorecard (here)

ACTION PLAN:

1. Write down specifics on what you want your life to look like
2. Create a vision for your business that supports your life
3. Change the way you spend your time
4. Understand the relationship between people & systems

ABOUT ME:
I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Podcast Series to Grow & Scale Your Business:

• Get out of the Weeds & Back in the Driver’s Seat (downloadable workbook here)
• Episode 134 – The Growth Trap: A normal part of the journey (here)
• Episode 135 – The M-Myth: Why doing more isn’t the answer (here)
• Episode 136 – 7 Costly Scaling Mistakes to Avoid (here)
• Episode 137 – Research proven elements of a sustainably scalable business (here)

The Ultimate Focus & Freedom Masterclass (downloadable workbook here)

• Ep. 86 – Get Focused: Build Your Business With Purpose (here)
• Ep. 87 – Determine Your Most Impactful Tasks (here)
• Ep. 88 – Free Up Time: Systems BEFORE Team (here)
• Ep. 89 – Simple Strategies to Skyrocket Your Productivity (here)
• Ep. 90 – 7 Step Roadmap to Dramatically Reducing Your Workload (here)

Share your feedback with me by clicking here and leaving a short voice message!

Welcome to the 3rd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!!

To summarize, this series is filled with gold nuggets to help you build a predictably profitable business.

Episode #144 – Where to focus your time, money and energy right now? I shared the 7 elements of the Freedom Stack.

Episode #145 – #1 Mistake keeping your business from being predictably profitable -- I shared my favourite F word and 3 areas of your business to simplify & streamline for sustainable success.

Today Episode #146 – My favourite strategy for creating a predictably profitable business & a life I love – I share how to get off the cash flow/revenue roller coaster!

In this episode, I mention:

• Year at a Glance template (here)
• A simple method for ensuring consistent cash flow
• How to fill in the revenue gaps

ACTION PLAN:

1. Draw a 12-month calendar or download Year at a glance
2. Insert your Core Offer launch dates and possible payment plans
3. Consider how you can best fill in the revenue gaps
4. Register for Business Freedom Quarterly Planning Retreat here (use coupon – save100)

ABOUT ME:
I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)

Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!

Share your feedback with me by clicking here and leaving a short voice message!

Welcome to the 2nd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!!

Last week #144 – I spent time answering one of the most common questions I get from clients and prospects…Where do I focus first?

It’s the one question that you ask yourself time and time again – where do I focus first? Where do I focus my time? Where do I focus my energy? Where do I focus my money?

If you haven’t listened to this episode yet – be sure to do so because I share with you 7 research-proven elements that, when you have all 7, you’ll dramatically improve your chances of achieving your profit goals by at least 60%!!! I call it the Sustainable Freedom Stack! AND I also share a new tool that I’ve launched entitled WLPM Biz Self-Assessment which will highlight your business strengths and point out where to focus your time, money and energy right now!

Episode #145 – This week - I’ll share what I call the ONE thing (mistake) that’s keeping you from predictable profits because if you know what to avoid, it’s so much easier to build it right.

Next week Episode #146 – the final part of this series – I’ll share my favorite strategy for predictable profits because I want you to be able to build a business that gives you freedom!

This week – I talk about one of my favourite 4-letter words beginning with F and 3 areas in your business to help you avoid one big common mistake!

In this episode, I mention:

M-Myth: Why doing more isn’t the answer (here)

Niching Down series:

• Ep. 63 – Marketing Lessons I Learned from My Fishing Adventure (here)
• Ep. 64 – Want to Make More Money? Niche Down (here)
• Ep. 65 – Debunking 5 Niching Myths if You Want to Scale (here)

ACTION PLAN:

1. Implement the Power of ONE:
   • One very best dream client
   • One core compelling offer
   • One marketing strategy
2. Commit for at least 180 days - 2 quarters
3. Register for Business Freedom Quarterly Planning Retreat here (use coupon – save100)

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)

Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!

Share your feedback with me by clicking here and leaving a short voice message!

Welcome to this new podcast series – The Path to Predictable Profits & Sustainable Success!!!

Today’s episode #144

No matter your stage of business growth, I know that one of the questions that you ask yourself time and time again is ... where do I focus first? Where do I focus my time? Where do I focus my energy? Where do I focus my money… Right now.

Well, today’s episode will help you answer this question … and again in the future!

Episode #145 – I’ll share what I call the #1 strategy that’s keeping you from predictable profits because if you know what to avoid, it’s so much easier to build it right.

Episode #146 – It’s my favourite strategy for predictable profits so you can build a business that gives you freedom!

ACTION PLAN:

1. Download your workbook for the series here.
2. Take note of the elements in the Sustainable Freedom Stack.
3. Download – WLPM Biz Self Assessment here.
4. Take note of your business strengths & gaps so you know where to focus now in your business.
5. Register for Business Freedom Quarterly Planning Retreat here (use coupon – save100).

ABOUT ME:
I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:

• diana@dianalidstone.com
• www.dianalidstone.com
• https://www.facebook.com/diana.lidstone
• https://www.linkedin.com/in/hiredianalidstone/

Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)

Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!

Share your feedback with me by clicking here and leaving a short voice message!